Wellness Foods - February 2008 - (Page 5)

By Diane Toops, News & Trends Editor HEALTHBITES Heart Defender Nestlé, the world’s largest food and beverage company, announces its exclusive, worldwide licensing agreement to produce and distribute a line of healthy ready-to-drink beverages with Glendale, Calif.–based Jamba Juice Co. (www.jambajuice.com), the leading blender of fruit and other naturally healthy ingredients. The products will launch under the Jamba brand name later this year and will include both smoothies and juices. They will include Jamba’s signature line of healthy vitamin and mineral boosts, and meet both companies’ high standards for healthiness, taste and quality. Better Beverage Choices Coca-Cola Co.’s Fuze Slenderize Beverages, containing two of Benicia, Calif.-based InterHealth Nutraceuticals weightmanagement ingredients, Super CitriMax and ChromeMate, will be appearing in high school vending machines across the country. Public schools and processors have been under increased pressure to upgrade the nutrition profile of vending machine offerings. InterHealth Nutraceuticals researches, develops, markets and distributes specialty nutritional ingredients. CitriMax is an all-natural ingredient containing hydroxycitric acid, an extract from the South Asian fruit Garcinia cambogia bound to the essential minerals calcium and potassium. According to InterHealth, Super CitriMax helps maintain healthy weight by suppressing appetite and increasing satiety, while inhibiting fat production without stimulating the nervous system or heart rate. Precious Resources Nourish America, Ojai, Calif., a national four star-rated charity, launched a major new initiative to deliver prenatal nutrition to underprivileged pregnant women to assure the health of new mothers and their infants. The non-profit organization is committed to improving the health of children, families, seniors and veterans through vitamin supplements and nourishing foods, including naturals and organics. Founded in 1999, Nourish America provides daily multivitamins and other nutrients to more than 26,000 needy children at more than 350 partner sites in 37 states. Supporting its mission, both with financial and in-kind contributions are: corporate America, the natural product industry, private citizens, philanthropists and the U.S. Congress and governmental agencies. For more info, or to add your support, go to www.nourishamerica.org. Have a Tea and a Smile Coca-Cola Co., Atlanta, got the beverage buzz bubbling when it purchased Glacéau last year. This month, the world’s largest beverage company announced it’s purchasing a 40-percent stake in Bethesda, Md.-based Honest Tea Inc. (www. honesttea.com), the No. 1 selling brand of organic bottled tea in the U.S. Founded by social entrepreneur and TeaEO Seth Goldman ten years ago, Honest Tea has been on the leading edge of mission-driven businesses, setting the bar for organic, sustainability, Fair Trade and workplace excellence. Honest Tea will continue to operate as an independent business with the same leadership and commitment to its mission. Ingredient Research Blue Pacific Flavors Inc. (www.bluepacificflavors.com), a supplier of natural and organic-compliant fruit and sweet flavors for the food and beverage industry, announces its strategic collaboration agreement with The Horticulture and Food Research Institute of New Zealand Ltd., more commonly known as HortResearch (www.hortresearch.co.nz). HortResearch is an expert in understanding how flavor compounds are produced and interact in fruits and will help Blue Pacific improve its flavor delivery for a more true-to-fruit taste experience. Most importantly, this unique partnership goes a long way to bridge the often difficult gap between commercialization and research. Food Processing’s Wellness Foods™ www.wellnessfoodsonline.com February 2008 | http://www.jambajuice.com http://www.nourishamerica.org http://www.honesttea.com http://www.honesttea.com http://www.bluepacificflavors.com http://www.bluepacificflavors.com http://www.hortresearch.co.nz http://www.wellnessfoodsonline.com

Table of Contents Feed for the Digital Edition of Wellness Foods - February 2008

Wellness Foods - February 2008 Well Noted Healthbites New Ingredient Profiles Cover Story: Women Take Heart Going Gluten Free Not Your Momma's OJ Aloe - Nutrition Beyond the Trends On the Shelf Expert Opinion - Soy Update

Wellness Foods - February 2008

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