Wellness Foods - February 2008 - (Page 8)

Cover Story calcium, Co-Q10, curcumin, daidzein, epicatechin, epigallocatechin gallate, equol, fiber, genistein Women H eart disease kills more women than does breast cancer. Moreover, compared to men, heart disease can manifest earlier in women and with more subtle symptoms. When it comes to heart health (as well as bone and skin health), key ingredients are: calcium, soy isoflavones, Co-Q10, phytosterols, polyphenols, and vitamins D and K, according to Heather Biehl, senior scientist in the Health Ingredients and Technology group of Cincinnati-based Wild Flavors (www.wildflavors.com). “Products with these nutrient blends can be more specifically targeted to women using increased levels of ingredients – more so than children or men may need,” Biehl says. Inflammation is a major component of cardiovascular disease, and ingredients with anti-inflammatory properties have gained attention of processors developing heart-healthy products. Many of the antioxidant superfruits, i.e. pomegranates, cranberries, red grapes and tart cherries, have shown strong anti-inflammatory properties. Plus, they’re versatile and easily employed ingredients – perfect for formulations aimed at decreasing the risk of heart disease. Cereal Approach Targeting women’s health needs has been especially rewarding for cereal makers Quaker Foods Inc. (www.quakeroats.com), Chicago, and Kellogg Co. (www.kelloggs.com), Battle Creek, Mich. Kellogg’s “Smart Start Healthy Heart” cereals were marketed as the first ready-to-eat cereal to contain oat bran fiber for lowering cholesterol. And what’s a heart-healthy breakfast without orange juice? Atlanta-based Coca-Cola’s Minute Maid Heart Wise is the first OJ with plant sterols (see “Not Your Momma’s Orange Juice,” page 16). Mark Andon, Ph.D., director of nutrition for Quaker, says he sees targeting women with healthy foods as an industry-wide challenge for processors. www.wellnessfoodsonline.com Food Processing’s Wellness Foods™ http://www.wildflavors.com http://www.quakeroats.com http://www.kelloggs.com http://www.wellnessfoodsonline.com

Table of Contents Feed for the Digital Edition of Wellness Foods - February 2008

Wellness Foods - February 2008 Well Noted Healthbites New Ingredient Profiles Cover Story: Women Take Heart Going Gluten Free Not Your Momma's OJ Aloe - Nutrition Beyond the Trends On the Shelf Expert Opinion - Soy Update

Wellness Foods - February 2008

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