Wellness Foods - April 2008 - (Page 13)

eleuthero root, glucuronolactone, guarana, huperzine, kava, krill oil, maté, omega-3s, periwinkle Cover Story its Sharp Thought, a cognitive supplement marketed to the natural foods industry as an ingredient to improve memory, learning and concentration. Sharp-PS is extracted from soy. “The PS-DHA conjugate will play an increasing role in brain foods with emerging knowledge from clinical trials that DHA and EPA are more effective and bioavailable when bound to phospholipids,” says Elzaphan Hotam, vice president of business development for Enzymotec. “Ayurvedic herbs have been used in India to enhance memory for more than 3,000 years,” says Debasis Bagchi, senior vice president of research for InterHealth Nutraceuticals Inc. (www.interhealthusa.com), Benicia, Calif. “One such herb is Bacopa monniera, containing bacosides A and B, compounds demonstrated to enhance memory by augmenting kinase, the protein involved in the regeneration of neurons. Synaptic activity is restored, leading to enhanced brain and memory function.” InterHealth’s Bacopa Extract is an all-natural, standardized plant extract and can be added to products to help promote brain function, mental clarity, memory and concentration and to reduce stressrelated anxiety. Foods or beverages that improve memory have been an alluring goal for many product developers. Recent advances in understanding the brain chemicals that store memory led to the development of a number of cognitive enhancers. While it’s still too early to tell how effectively or permanently nutraceuticals reverse age-related cognitive decline, it’s clear many food and phytonutrients are proving valuable in delaying and even preventing such problems. Consumers are responding readily and favorably to tasty and convenient products marketed as good for their brains as well as their bodies. NATURAL COLOR MISSING? Coffee, tea or mate? Caffeine continues to be the top choice to boost alertness and cognitive abilities. Propel Fitness Water (www.propelfitnesswater.com), Chicago, launched Propel Invigorating Water in strawberry, citrus and berry ﬂavors for consumers seeking caffeinated, low-calorie beverages. Each 20-oz. bottle contains the same amount of caffeine as a cup of tea (50mg), but also vitamins B6, niacin and pantothenic acid to help boost energy. However, the fast-acting stimulant caffeine also is associated with rapid energy crashes and jitteriness. So beverages from Boulder, Colo.-based Pixie Mate (www.pixiemate.com) use the South American herb yerba maté to provide sustained energy boost without the jitteriness associated with caffeine. Food Ingredient Solutions, LLC. is a formulator and distributor of natural colors to the food, drug and cosmetics industries. We also offer an assortment of specialty ﬂavors, spices and ingredients. Our new allnatural pigments can be used to replace FD&C lakes in tablets, coating, panned confections, rubs, sauces and more. We pride ourselves on our superior customer service and technical support. 201.440.4377 www.foodcolor.com April 2008 | 13 Food Processing’s Wellness Foods™ www.wellnessfoodsonline.com http://www.propelfitnesswater.com http://www.propelfitnesswater.com http://www.foodcolor.com http://www.pixiemate.com http://www.foodcolor.com http://www.wellnessfoodsonline.com

Table of Contents Feed for the Digital Edition of Wellness Foods - April 2008

Wellness Foods - April 2008 Healthbites New Ingredient Profiles Feed Your Head Enhanced Water: Hydration and Health Your Choices for Top Ingredient Suppliers A Chocolate Treat

Wellness Foods - April 2008

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