Wellness Foods - April 2008 - (Page 6)

Cover Story A-GPC, ALA, B vitamins, bacopa, berry, caffeine, choline/acetylcholine, citrus, CoQ10, DHA/EPA, DMAE C onsumers increasingly are hungry for foods and beverages that promise to boost cognitive abilities. Better known as “smart foods,” “cognitive boosters” and “brain enhancers,” but technically referred to as “nootropics,” they increase the brain’s supply of neurochemicals by either enhancing oxygen supply to the brain or by stimulating nerve growth. This emerging trend in the functional food sector offers immense opportunities for strong niche brands founded on good science and will undoubtedly bloom as high-paced lifestyles and stress continue to drive demand. Ingredients at the forefront of brain research are advancing food and beverage applications to nourish the brain and stimulate, enhance, extend or relax mental functions. New findings indicate that decline in cognitive function and memory loss, once thought to be irreversible and the bane of aging, aren’t necessarily inevitable or irreversible and may be prevented by health-promoting nutrition. The food industry is accelerating development of products to help 6 | April 2008 www.wellnessfoodsonline.com Food Processing’s Wellness Foods™ http://www.wellnessfoodsonline.com

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Wellness Foods - April 2008 Healthbites New Ingredient Profiles Feed Your Head Enhanced Water: Hydration and Health Your Choices for Top Ingredient Suppliers A Chocolate Treat

Wellness Foods - April 2008

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