Wellness Foods - June 2008 - (Page 19)

By Diane toops, news & trends editor on the shelF Smoothies Boost energy levels With a staggering 93 percent of women skipping meals, it comes as no surprise the UsDA reports most Americans are falling short on their daily nutritional needs – leading to lower energy levels and, over time, increased risk for chronic diseases. experts agree simply eating smaller or light meals throughout the day can be a highly effective way of regulating energy levels, with the added benefits of burning fat calories more efficiently, and regulating cholesterol levels. Minnetonka, Minn.-based Nestle Nutrition, part of nestle s.A., launches Boost Smoothie Nutritional Energy Drinks, an innovative line of shelf-stable drinks. Flavors include Strawberry, Raspberry and Peach. With 9g of protein, 22 vitamins and minerals and as much calcium as a glass of milk, each smoothie offers refreshing fruit flavor with the balanced nutrition and reliable energy expected from Boost. And, the portable, easy-to-open package makes grabbing-and-going easier than ever. “taste, nutrition and convenience don’t have to be mutually exclusive,” says Barbara McCartney, director of marketing at nestle nutrition. “With refreshing fruit flavors and portable, spill-proof packaging, these smoothies are packed with nutrition making it easy for people to get the most out of their active day. new Boost smoothies meet consumers’ needs for new flavor options and variety among energy drinks in the nutrition aisle.” Suggested retail price for a six-pack of 8.25-oz. bottles is $8.49. Agave sweetens vitamin water sparta, Mich.-based Old Orchard Brands introduces a unique entry into the functional beverage category with the launch of Fruitsense, vitamin water sweetened naturally with 5 percent real fruit juice and low-glycemic organic agave nectar. It has no preservatives and is gluten free. Available in 64-oz. bottles, each 8-oz. serving features antioxidant vitamins C and e, essential vitamins A and B, plus, for added functionality, echinacea, eGCG, CoQ10, ginseng, taurine, hibiscus, magnesium, zinc, calcium and iron. Flavors, each supporting a distinctive health benefit, include: Key Lime Colada (enhanced with eGCG to help boost metabolism); Pomegranate, Blueberry, Mangosteen (includes co-enzyme Q10 for heart health); Kiwi Dragonfruit (contains ginseng and taurine for natural, caffeine-free energy); Strawberry, Peach, Melon (includes hibiscus, vitamin D, and magnesium to combat stress); Tangerine Grapefruit (includes zinc and echinacea for preventative health); and Cranberry Raspberry (blended with calcium, vitamin D and iron for women’s health). “Fruitsense combines the best of all worlds: 5 percent real fruit juice, added vitamins, a low calorie count and an organic sweetener that’s friendly to a diabetic diet,” said Kevin Miller, vice president of marketing for old orchard Brands. Suggested retail price is $3.49 per 64-oz. bottle. Organic powders to power up your day Navitas Naturals, novato, Calif., makes it easy for people to get the optimal whole-food nutrition they need to energize them with four new Twister Power blends. Varieties include: Antioxidant Twister (a combination of whole fruit powders of pure organic goji, acai and pomegranate); Sprouted Omega (provides a healthy boost of omega essential fatty acids and each bag contains chia seed, organic flaxseed and organic brown rice powders that are vegan, gluten-free and raw); Protein Twister (a blend of pure cacao, hemp and maca whole food powders that are certified organic, kosher, vegan and raw); and Tropical Twister (a tasty blend of blueberries, acai and mangosteen). each twister Power has a unique functional nutrition profile that provides an array of essential vitamins, trace minerals, antioxidants, amino acids and/or omega fatty acids. navitas naturals recommends blending twisters into smoothies, breakfast cereals, oatmeal and yogurt or use them as a nutritious flour substitute. Suggested retail price is $13.99 for an 8-oz. resealable pouch and $29.99 for 16 oz. They are also available in bulk to manufacturers. See www.navitasnaturals.com. Food Processing’s Wellness Foods™ www.wellnessfoodsonline.com June 2008 | 19 http://www.navitasnaturals.com http://www.wellnessfoodsonline.com

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Wellness Foods - June 2008 Feeding Baby B12 Pumps Up Energy Drinks Strong as Iron The Lure of Lignans

Wellness Foods - June 2008

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