Wellness Foods - June 2008 - (Page 6)

Cover Story onsidering the sudden flood of healthful and organic baby and toddler foods to hit the market in the past couple of years, it’s hard not to wonder what took so long. After all, for more than a decade supermarkets have been adding to the shelves thousands of healthy and organic foods and beverages for adults. While the 20-40-year-olds were feeding on the double-digit growth of the health and wellness category of comestibles, kids were having to go straight to adult foods from jars of mainstream pureed foods and juices whose health score was measured by the sugar to “real fruit juice” ratio. One catalyst might have been the Feeding Infants and Toddlers Study (FITS), conducted by Gerber Products Co. (www.gerber.com), Fremont, Mich., and Mathematica Policy Research Inc. (www.mathematica-mpr.com), Princeton, N.J. The groundbreaking study found too many of us were feeding our infants and toddlers on junk and semi-juices. “Two of the biggest strategic issues for the food and beverage industry worldwide are the problem of rising rates of obesity and C 6 | June 2008 www.wellnessfoodsonline.com Food Processing’s Wellness Foods™ http://www.gerber.com http://www.mathematica-mpr.co http://www.wellnessfoodsonline.com

Table of Contents Feed for the Digital Edition of Wellness Foods - June 2008

Wellness Foods - June 2008 Feeding Baby B12 Pumps Up Energy Drinks Strong as Iron The Lure of Lignans

Wellness Foods - June 2008

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