Wellness Foods - August 2008 - (Page 19)

By Diane toops, news & trends editor on the shelF Peanut Butter with Omega-3s and Olive Oil Chicago-based Hearts&Minds LLC debuts Hearts&Minds Peanut Butter with Olive Oil and Omega-3 (EPA/ DHA). the company claims this natural peanut butter is the first to use olive oil and omega-3s, and it tastes more intensely peanuty than regular peanut butter. like natural peanut butter it does separate, but the company will be launching a non-stir version later this year. some of the key attributes of hearts&Minds peanut butter are that heart-healthy olive oil replaces 40 percent of the peanut oil and the product contains 100mg per serving of omega3s, great for brain, eye and heart health. the patent-pending formulation with olive oil and omega-3s allows hearts&Minds to be the first peanut butter with a health claim: “limited and inconclusive scientific evidence suggests that eating about two tablespoons of olive oil daily may reduce the risk of coronary heart disease due to the monounsaturated fat in olive oil…one serving of this product contains 6g of olive oil.” hearts&Minds was founded by three food industry veterans: Bob Gonzalez, a business executive with more than 20 years in food, nutrition, biotechnology and food ingredients at Monsanto, henkel, Bunge, and newneural; len stark, who co-founded enzytech, one of the first companies to use advanced technology to produce new food ingredients; and Akiva Gross, who worked at enzytech, opta Food Ingredients, Monsanto, nutrasweet and CP Kelco. hearts&Minds Peanut Butter is available in Crunchy and Creamy varieties in California, Illinois, Maryland, Massachusetts, Missouri and Wyoming, although distribution is increasing. Suggested retail price is $7.99. Everything you want. All in one place. ■ The world’s largest event for healthy and innovative ingredients with 1,000+ booths NEW – Education sessions developed with the Research Chefs Association NEW – Essential fatty acids and probiotic post-conference workshops International Trade Show and Conference October 22 – 24, 2008 The Venetian & Sands Expo Las Vegas, Nevada ■ ■ Where Innovation Begins Attention manufacturers: Register for a $50 discount!* Call (800) 454-5760 or Visit SupplySideShow.com/West/Promo and enter promo code WFvip. SupplySideShow.com Produced exclusively by *The discounted Exhibit Hall Pass and Executive Package opportunities are available only to manufacturers of finished products. This discount does not replace a previously paid registration. **Subject to change Food Processing’s Wellness Foods™ www.wellnessfoodsonline.com Wellness half Isand W08.indd 1 August 2008 | 19 7/29/08 8:35:07 AM http://SupplySideShow.com http://SupplySideShow.com/West/Promo http://www.wellnessfoodsonline.com

Table of Contents Feed for the Digital Edition of Wellness Foods - August 2008

Wellness Foods - August 2008 Balance for Boomers Vitamins for Eye Health Nutraceutical Spirits New Views on Fiber

Wellness Foods - August 2008

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