Wellness Foods - October 2007 - (Page 20)

Nutrition Beyond the Trends For those who want eco-health with their physical health, Sanmark LLC (www.sanmarkltd.com), Greensboro, N.C., promotes its PureMega line of oils cold-pressed from non-GMO seeds, without the use of solvents. “All of our manufacturing and refining processes are kosher and certified by Ecocert and OCIA as meeting organic standards of the EU and USDA/NOP,” says David Chance, sales and marketing manager for Sanmark. Expanding Choices Researchers at Martek Biosciences Corp (www. martek.com), Columbia, Md., identified a strain of algae naturally rich in DHA. The result is Life’sDHA – a clear, amber-colored oil rich in DHA. Life’sDHA is used in functional foods and beverages, infant formula (more than 90 percent of all U.S. infant formulas use Life’sDHA) and supplements. The algae can also be dried prior to DHA extraction for use in animal feed, an effective way to enrich foods such as meat, eggs and milk. Life’sDHA is certified both kosher and halal, and is used in an array food products. Unilever’s Breyers Yogurt (www.breyersyogurt.com), Boulder, Co., encourages consumers to “boost your brain” by eating its Smart! brand yogurt enhanced with Life’sDHA. Olive oil already has a reputation for potentially reducing the risk of coronary heart disease. Italica Imports (www.italicaoliveoil.com), Scarsdale, N.Y., one of the leading producers and distributors of Spanish olive in the U.S., provides extra virgin olive oil enriched with omega-3 fatty acids. The omega-3s from hake, salmon and codfish are incorporated into the oil during the bottling process. From Pizza to Chocolate Puresource Inc. (www.puresource.ca), Guelph, Ontario, is Canada’s largest supplier of natural and organic functional foods. The company adds Meg-3 to its new Verve brand Beverage Buddy, a powdered beverage mix added to water, milk or juice. Available in Strawberry Smoothie and Panama Punch, Beverage Buddy, supplies omega-3, protein and prebiotic fiber. If smoothies and yogurt are too mainstream, the Wright Group (www.thewrightgroup.net), Crowley, La., showcases its high-quality microencapsulated ingredients in omega-3 whole grain pizza for school lunch programs. Nardone Bros. Baking Inc. (www. nardonebros.com), Wilkes-Barre, Pa., teamed up with Nu-Mega Ingredients (www.nu-mega.com), Chicago, to develop a line of pizzas for children, too. Nu-Mega Ingredients produces microencapsulated omega-3 DHA from dolphin-safe tuna. Les Truffes au Chocolat Inc. (www.strategis. ic.gc.ca), Calgary, Alberta, adds Meg-3 to its entire OTrois line of chocolate. Each 45g chocolate contains 100mg of EPA/DHA from fish oil. Other concerns are combining chocolate and omega, including Anit Ltd. (www.anlit.biz), Tel Aviv, Israel. The supplement company is using candies and chocolates to segue into from pills and droppers as delivery media for omega from fish. Flora Inc. (www.florahealth.com), Lynden, Wash., is incorporating its Udo’s brand omega from flax into Bija brand chocolate truffles at a healthy dose of 13g of an omega-3, -6, and -9 blend per serving. One unusual new way for consumers to get their omega comes from Natural and Organic Food Group Inc. (www.naturalorganic.ca), Charlottesville, Prince Edward Island. The company recently obtained USDA approval for a full line of omega-3 deli products. The hot dogs, sliced and bulk ham, kielbasa, bologna and bacon are marketed under the company’s PEI Pork brand. In addition to having a high omega-3 content, the products claim a perfectly balanced amount of omega-6. Speaking of pork-related omega, Austin, Minn.based Hormel Foods Corp., through its Health Technology and Specialty Products divisions (www. hormelingredients.com), entered the omega ingredient business with Eterna brand pure, tasteless and odorless omega-3 fish oils. The company has shown Eterna’s efficacy not only in meat applications but products such as cookies and beverages, too. Another new entry into the omega field is ingredient giant Cargill (www.cargill.com), Minneapolis. Its new omega ingredient is designed for higher concentrations and “promises to be an innovative alternative to existing omega-3 products in the area of flavor.” According to company literature, preliminary development studies show that incorporation of up to 150mg of Cargill’s omega-3 per serving can be added to products with no discernible change in flavor or shelf life. Overall, omega-3 products are projected to top $7 billion in sales in the next five years. Consumers are the driving force, having a long familiarity with omega from the numerous fish oil studies. Surveys by the Nutrition Business Journal, indicate 60 percent of the U.S. population is “aware of omega-3s.” As science plumbs deeper into the health benefits of omega oils, technology such as microencapsulation makes it easier for processors to take advantage of those benefits. Clearly, one doesn’t have to fish very deep waters to haul in a net of omega-3 products. 20 | October 2007 www.wellnessfoodsonline.com Food Processing’s Wellness Foods™ http://www.strategis.ic.gc.ca http://www.sanmarkltd.com http://www.strategis.ic.gc.ca http://www.anlit.biz http://www.florahealth.com http://www.martek.com http://www.martek.com http://www.naturalorganic.ca http://www.breyersyogurt.com http://www.hormelingredients.com http://www.hormelingredients.com http://www.italicaoliveoil.com http://www.cargill.com http://www.puresource.ca http://www.thewrightgroup.net http://www.nardonebros.com http://www.nardonebros.com http://www.nu-mega.com http://www.wellnessfoodsonline.com

Table of Contents Feed for the Digital Edition of Wellness Foods - October 2007

Wellness Foods - October 2007 Diluting the Messages Healthbites New Ingredient Profiles Power Up! Ingredients for Energy and Immunity Beverages for Beauty Potassium Rocks Get Smart with Omegas On the Shelf Marketing to Facts vs. Myths

Wellness Foods - October 2007

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