Wellness Foods - October 2007 - (Page 9)

People with active lifestyles, on the other hand, seek to boost mental and physical performance, both in preparation for a workout and after energy expenditure. Netherlands-based DSM Food Specialties (www.peptopro.com) designed Peptopro, its casein hydrolysate amino acid compound, speci cally as an energy-enhancer for the Dutch Olympics team. The mix of active peptides is believed to help stimulate the production of insulin, which in turn results in better use of glucose by the muscle cells. Using dairy proteins, B vitamins and coenzyme Q-10, Bravo! Brands Inc. (www. bravobrands.com), North Palm Beach, Fla., launched two lines of calcium- and proteinforti ed milk products, “Slammers” and “Pro Slammers.” The company markets the Pro Slammer line as a “sport protein milk blast.” The beverages have half the protein and half the fat of regular milk. The company’s “Blenders” line of lactose-free milk beverages are laced with antioxidants. drink stripped down to the basics, with no high-fructose corn syrup,” says David Neely, director of R&D for the company. Until recently, formulating with the amino acid taurine was challenging because of its markedly bitter or astringent taste pro le. Now there is a wide array of masking fruit avors – such as such as Erlanger, Ky.-based Wild Flavors Inc.’s (www.www.wild avors.com) “resolver technology” – used to block off-notes from taurine and ginseng. Hiball Inc. (www. hiballer.com), San Francisco, uses natural avors to accentuate and mask the off- avors of taurine, ginseng, guarana, B vitamins and caffeine in its Hi Ball All-Natural Energy drinks. Pharma gamma aminobutyric acid (Pharma-GABA), which recently achieved GRAS status, is becoming popular in Japan as an ingredient to promote mental focus. Recently, it segued from supplement to beverage ingredient. “Rather than produce yet another caffeine-containing energy beverage, we secured the rights to Pharma-GABA as the key step in launching a new type of energy beverage,” says Peter van Stolk, president and CEO of Jones Soda Co. (www.jonesoda.com), Seattle. What’s the Buzz? Of course, consumers worry about the contents, consequences and “crash” from their pick-me-ups. Alex Hughes, M.D., orthopedic surgeon at UCLA Hospital and CEO, MD Drinks Inc. (www.functiondrinks.com), Santa Monica, Calif., created Function Alternative Energy – a time-released energy formula of rainforest-sourced ingredients catuaba, epimedium (icarriin), guarana, muira puma and yerba maté – “as a true performance enhancer without limiting health rami cations.” These ingredients help allow for sequential onset and elevation of energy for six to eight hours without the heart palpitations or crashes associated with glucaronolactone or L-taurine – stimulant hallmarks of traditional energy drinks. Hughes credits Wild Flavors with technical assistance with avors while formulating with ingredients not used before in beverages. An emerging trend is to move toward more natural energy ingredients. The Organic Beverage Co., a subsidiary of Integrated BioPharma Inc. (www.ibiopharma. com), Hillside, N.J., created Syzmo. Syzmo is sweetened with organic blue agave nectar, and has no preservatives or arti cial colors and avors. Its active ingredients include organic coffee fruit (which surrounds the bean) concentrate, guarana, green tea and yerba maté. Energy Unmasked L-carnitine, along with other amino acids, caffeine and B vitamins, helps Hydrive by Inov8 Beverage Co. (www.inov8bevco.com), Rye, N.Y., give a quick boost of energy without the sugar “spikes” or intense sweetness of some other energy drinks. Daredevil Energy Drink, Outlast Nutrition LLC (www.daredevilenergydrink.com), Tustin, Calif., lets 120mg caffeine per serving, L-carnitine taurine, caffeine, guarana and B vitamins provide its energy punch. Xyience Inc. (www.xyience.com), Las Vegas, formulated Xenergy with taurine, caffeine, ginseng, and L-carnitine to support energy and focus and used special fruit avors to mask the undesirable notes of the active ingredients. Spike LLC (www.spikeshooter.com), Colorado Springs, Colo., makes Spike Shooter, an energy beverage with substantially more neurostimulants than any other energy beverage. Each serving of the “Hard Core Energy Drink” has 300mg caffeine, L-tyrosine, B vitamins, anhydrous caffeine and the alkaloid yohimbine HCl (also known as “yohimbe”). Sucralose and natural and arti cial avors help mask the normally bitter tastes of the stimulants. Leading Brands International, Vancouver, British Columbia, (www.stokedenergy.com) released its youth-targeted Stoked Wind Chill and Stoked After Burn. “Stoked is an energy There are two types of energy boosters - the quick jolt, and those without sugar spikes. Not just beverages Beverages aren’t the only vehicles of energy. Jelly Belly Candy Co. (www.jellybelly.com), Fair eld, Calif., formulated Jelly Belly Sports Beans for portable energy with electrolytes, carbohydrates and vitamins B and Food Processing’s Wellness Foods™ October 2007 | 9 http://www.peptopro.com http://www.wildflavors.com http://www.hiballer.com http://www.hiballer.com http://www.bravobrands.com http://www.bravobrands.com http://www.jonesoda.com http://www.functiondrinks.com http://www.inov8bevco.com http://www.daredevilenergydrink.com http://www.xyience.com http://www.spikeshooter.com http://www.ibiopharma.com http://www.ibiopharma.com http://www.stokedenergy.com http://www.jellybelly.com

Table of Contents Feed for the Digital Edition of Wellness Foods - October 2007

Wellness Foods - October 2007 Diluting the Messages Healthbites New Ingredient Profiles Power Up! Ingredients for Energy and Immunity Beverages for Beauty Potassium Rocks Get Smart with Omegas On the Shelf Marketing to Facts vs. Myths

Wellness Foods - October 2007

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