Wellness Foods - December 2007 - (Page 3)

Well Noted december 2007 • Volume 9, Number 6 a special supplement to Food Processing Visit our site at www.wellnessfoodsonline.com Putman Media, Inc. 555 W. Pierce Road, Ste. 301, Itasca, IL 60143 Phone: (630) 467-1300 • Fax: (630) 467-1179 The Trend’s the Thing eing a magazine devoted to nutraceutical trends, we’re always in prognostication mode. We approach trends the way a Le Mans racer drives: An upcoming curve isn’t the point of reference, the horizon beyond it is. Predicting ingredient trends is risky business. I’ve been right – for example anticipating the boom in antioxidant-rich red/purple/blue fruits. I’ve been wrong, or at least premature: Resistant starch – a significantly healthful and versatile ingredient – unfortunately has yet to become part of Jane and Joe Sixpack’s vernacular. But being wrong never stopped a journalist, so here are some predictions for 2008, ad apres. Some “forgotten” ingredients will make comebacks. Acerola is an example (see “Acerola Comes up Aces,” www. foodprocessing.com/articles/2007/272. html), as are aloe (already gaining traction) and rose hips. And colorful and interesting fruits and veggies, especially from exotic tropic locales in South America and Asia, will keep getting more attention (and inclusion) in foods and beverages formulated for health. They’re easy to understand as good for you, tend to be tasty and need little processing. They also are becoming more familiar as the world gets smaller. This tropical storm is acknowledged by Robert Schueller, director of communications for Melissa’s World Variety Produce, Los Angeles (www.melissas. com). “Mangosteen will be one of the hottest tropical ingredients in 2008,” he declares. Schueller points not only to the traction it’s receiving now as a beverage ingredient, but the familiarity it will enjoy when the fresh fruit becomes available in the U.S. in spring. “We also plan to see in increase of about 20 percent in fresh organic pomegranates Editor, David Feder, R.D. dfeder@putman.net News & trends Editor, Diane Toops dtoops@putman.net Field Editors, Mark Anthony, Leslie Krasny, Kantha Shelke Managing Editor, digital Media, Jill Russell jrussell@putman.net Editorial advisory Board Mark Anthony, Ph.D., Robert Brown, Ph.D., MPH, Robert Earl, MPH, R.D., Mark Messina, Ph.D., Dalip Nayyar, Ph.D., David Schmidt, Kantha Shelke, Ph. D., and Connie M. Weaver, Ph.D., R.D. group art director, Stephen C. Herner sherner@putman.net art director, Jennifer Dakas jdakas@putman.net production Manager, Rita Fitzgerald rfitzgerald@putman.net group publisher, Kay Ross-Baker kross-baker@putman.net senior account Manager, Tony Fasano tfasano@putman.net regional sales Manager, Tom Schoen tschoen@putman.net regional sales Manager, Ann Franzen afranzen@putman.net digital sales specialist, Emily Rogier reprints Marketing Manager, Claudia Stachowiak Foster Reprints 4295 Ohio Street, Michigan City, IN 46360 (866) 879-9144 ext.121, fax (219) 561-2019 claudia@fostereprints.com president and cEo Vice president Vp of content Vp circulation circulation Manager a d M i N i s t r at i V E s ta F F rEpriNts puBlisHiNg dEsigN & productioN Editorial B John M. Cappelletti Julie Cappelletti-Lange Keith Larson Jerry Clark Patricia Donatiu s u B s c r i p t i o N s / c u s t o M E r s E rV i c E : (888) 644-1803 Wellness Foods (ISSN 1545-6366) [a supplement to Food processing (ISSN 0015-6523)] is published bi-monthly (6 times per year) by Putman Media, Inc. (also publishers of Chemical Processing, Control, Control Design, Industrial Networking, Pharmaceutical Manufacturing, Plant Services and The Journal), 555 W. Pierce Road, Suite 301, Itasca, IL 60143 (Phone: 630-467-1300 Fax: 630467-1179). Periodicals Postage Paid at Itasca, IL, and at additional mailing offices. Canada Post International Publications Mail Product Sales Agreement No. 40028661. Canadian Mail Distributor information: Frontier/BWI, PO Box 1051, Fort Erie, Ontario, Canada, L2A 5N8. Printed in the U.S.A. POSTMASTER: Send change of address notices to Food Processing, P.O. Box 3436, Northbrook, IL 60065-3436. FAX: (847) 291-4816. in 2008,” notes Schueller, “and a 30 percent increase in fresh pomegranates seeds. Other potentially hot new fruits include paw paw, guanabana and atemoya from Thailand.” Will cupuaçu finally have its day? I think so – if not in 2008 then in 2009. I’d predicted big things for the cacao cousin back in 1999, but legal and logistic issues kept it from being a player. Now, it can readily benefit from chocolate’s sudden and newfound respect as a health food – it’s as loaded with nutraceutical benefits as chocolate. (Chocolate-like bars made from it are outstanding, similar to Belgian chocolate but with a faint hint of coffee.) But the big trend to look for in 2008 and beyond is a tidal wave of functional foods and beverages promoting anti-inflammatory benefits. As science discovers more about the role of inflammation in disease and cellular aging, researchers also are discovering many antioxidant ingredients serve dual function as antiinflammatories. This allows formulators and marketers to make an easy transition to on-the-shelf presence for product. Finally, general categories of foods and beverages for health – i.e., satiety, brain-boosting and energy – will keep making a big impact, although the field is getting crowded. Yet one thing won’t change: Any processor planning to launch a food or beverage targeting wellness needs to be darn sure it’s tasty, and any health marketing is backed by objective science. If you release a product that can’t stand up under intense scrutiny, you’ll see it land in the bargain bin at the big-box store before you can say “Chapter 11.” David Feder, R.D., Editor Tel: 630/467-1300, ext. 317 E-mail: dfeder@putman.net Food Processing’s Wellness Foods™ www.wellnessfoodsonline.com December 2007 | http://www.wellnessfoodsonline.com http://www.foodprocessing.com/articles/2007/272.html http://www.foodprocessing.com/articles/2007/272.html http://www.foodprocessing.com/articles/2007/272.html http://www.putman.net http://www.wellnessfoodsonline.com

Table of Contents Feed for the Digital Edition of Wellness Foods - December 2007

Wellness Foods - December 2007 Well Noted Healthbites New Ingredient Profiles Wellness Trends in 2008 On the Shelf Expert Opinion

Wellness Foods - December 2007

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