GPS World - February 2008 - (Page 26)

I Have Been Waiting for This… I envied Steve Jobs' enthusiasm when he announced: "I have been waiting for this chance for the past two years." It was at Mac World 2007, where he introduced the Apple iPhone, after returning to Apple and rejuvenating the company. Like many, I also admire Steve for how he turned Apple around. The closest that our paths crossed was when one of Apple's VPs of the John Scully era became president of Ashtech, and did to Ashtech what Scully did to Apple. Steve left Apple at the same time I left Ashtech. And now it is my turn: I have been waiting for this chance for the past seven years! Triumph technology! We've provided technical details in the previous pages, and we'll have more details on our website and in future publications. Several patents are pending on our Triumph Technology. And there's more to come! Please check out future issues of this magazine and our website www.javad.com, for the latest products, features and support that we offer worldwide. We plan to accept orders in March and ship products in April. Along with Triumph Technology comes Triumph Support. Because of our reputation, for the past seven years we have received many requests to support the products of other companies. In addition to our highly-talented local support we are also enhancing our web-based support. Previously, we were providing support and answering technical questions in less than 48 working hours. Now we have re-structured our organization to provide support in less than 24 working hours. In addition to myself, a team of 50 engineers and technical staff monitor all support issues. We do this not only to provide support to our customers but to learn about issues and improve our products. The average GPS/GLONASS experience of the members of our team is more than 20 years. In addition, our team has designed 7 generations of GNSS technology. Compare this with any other company in the world. Triumph Technology is not just about our hardware. You can soon see for yourself by downloading demo versions of Giodis (our geodetic software), Justin (our GIS and survey software), and Tracy (our field software which runs on our new Victor handheld). A straightforward word about Triumph pricing: it is true that the boards that we sold with price tags of more than $5,000 did not cost us more than $500 to manufacture. But manufacturing is only a small part of the entire process. The pricing reflects the huge overhead in engineering and developing technology, in addition to the fact that the GNSS precision market size is far less than other markets like cell phones or MP3 players. For example, it cost several million dollars just to develop the Triumph chip. When you pay several hundred dollars for a Microsoft product or more than twenty thousand dollars for a design software package, it is no secret that the cost of manufacturing the CD is less than ten dollars. That being said, next month we are going to offer Triumph technology at Triumph prices! Stay tuned for more pleasant surprises. As a final note, a little background on the name "Triumph": there are seven major structures in Moscow from the Stalin era. They are called the seven "vysotkas" and include Moscow State University and the Ministry of Foreign Affairs. In the year 2000, the City of Moscow approved a competition to build a larger and more modern version of those structures and dedicate it to the victorious memories of Russian heroes. It was given the name "Triumph Palace." We have purchased and located our Moscow research center in this building and thought it appropriate to name our technology after the building where our innovations were conceived, and to dedicate it to our victorious engineers who worked so hard to make this happen. Until the next issue, regards, Javad http://www.javad.com http://www.javad.com

Table of Contents Feed for the Digital Edition of GPS World - February 2008

GPS World - February 2008 Contents Out in Front Expert Advice Galileo's Second Coming Soon UPS First to Use ADS-B European Industry Group Galileo Validation 2008 Antenna Survey Tsumani Detection by GPS Classifieds Advertisers Index Seen + Heard

GPS World - February 2008

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