Home Based Travel Agent - June 2008 - (Page 26) Delivering Documents With SURPRISE and WOW A PERSONAL TOUCH CAN GO A LONG WAY BY SUSAN J. YOUNG W 26 atching “Jeopardy” gave Liz Fisher, a SeaMaster Cruises (www.cruisesbyliznpaul.com) franchise owner in Mandeville, LA, a brilliant idea for how to creatively present cruise documents purchased by clients as gifts. “I had been watching with my five kids, and the people had won a cruise after spelling something like ‘Jamaica.’ We thought it was such a great idea.” Soon after, she had a client who wanted to surprise his wife with a cruise for a 40th anniversary. “The next thing I knew I was at the hobby shop buying a bag of letters,” says Fisher, who also bought small jewelry bags. She filled the bag with letters that spelled “cruise.” Because they were scrambled, however, the man’s wife had to experiment with creating various words before figuring out that the correct word was “cruise.” The bag with the letters was the first part of the present, the wrapped cruise documents, part two. The wife later told Fisher it was the best present she had ever received. A home-based agent for SeaMaster since 2005, Fisher now uses the idea for all types of document presentations. “Definitely, people love the creativity of the idea,” says Fisher, who adds that repeat business is solidified once the clients have such a great, fun experience the first time around. And they tell their friends, increasing her referrals. But even if the presentation isn’t designed as a surprise gift, just receiving their doc- Home-BasedTravelAgent JUNE 2 0 0 8 http://www.cruisesbyliznpaul.com
Table of Contents Feed for the Digital Edition of Home Based Travel Agent - June 2008 Home Based Travel Agent - June 2008 Contents Editor's Note Publisher's Note Your Lifeline Agent Spotlight New Technology Industry News Hot Deals Indentifying Agents Delivering Documents Culinary Vacations Pacific Northwest Cover Story: Cruising Scandinavia Agent Access New Products Home Based Travel Agent - June 2008 Home Based Travel Agent - June 2008 - Home Based Travel Agent - June 2008 (Page Cover1) Home Based Travel Agent - June 2008 - Home Based Travel Agent - June 2008 (Page Cover2) Home Based Travel Agent - June 2008 - Home Based Travel Agent - June 2008 (Page 1) Home Based Travel Agent - June 2008 - Contents (Page 2) Home Based Travel Agent - June 2008 - Contents (Page 3) Home Based Travel Agent - June 2008 - Contents (Page 4) Home Based Travel Agent - June 2008 - Contents (Page 5) Home Based Travel Agent - June 2008 - Contents (Page 6) Home Based Travel Agent - June 2008 - Contents (Page 7) Home Based Travel Agent - June 2008 - Editor's Note (Page 8) Home Based Travel Agent - June 2008 - Editor's Note (Page 9) Home Based Travel Agent - June 2008 - Publisher's Note (Page 10) Home Based Travel Agent - June 2008 - Publisher's Note (Page 11) Home Based Travel Agent - June 2008 - Your Lifeline (Page 12) Home Based Travel Agent - June 2008 - Your Lifeline (Page 13) Home Based Travel Agent - June 2008 - Your Lifeline (Page 14) Home Based Travel Agent - June 2008 - Your Lifeline (Page 15) Home Based Travel Agent - June 2008 - Agent Spotlight (Page 16) Home Based Travel Agent - June 2008 - Agent Spotlight (Page 17) Home Based Travel Agent - June 2008 - New Technology (Page 18) Home Based Travel Agent - June 2008 - New Technology (Page 19) Home Based Travel Agent - June 2008 - Industry News (Page 20) Home Based Travel Agent - June 2008 - Hot Deals (Page 21) Home Based Travel Agent - June 2008 - Indentifying Agents (Page 22) Home Based Travel Agent - June 2008 - Indentifying Agents (Page 23) Home Based Travel Agent - June 2008 - Indentifying Agents (Page 24) Home Based Travel Agent - June 2008 - Indentifying Agents (Page 25) Home Based Travel Agent - June 2008 - Delivering Documents (Page 26) Home Based Travel Agent - June 2008 - Delivering Documents (Page 27) Home Based Travel Agent - June 2008 - Culinary Vacations (Page 28) Home Based Travel Agent - June 2008 - Culinary Vacations (Page 29) Home Based Travel Agent - June 2008 - Culinary Vacations (Page 30) Home Based Travel Agent - June 2008 - Culinary Vacations (Page 31) Home Based Travel Agent - June 2008 - Culinary Vacations (Page 32) Home Based Travel Agent - June 2008 - Culinary Vacations (Page 33) Home Based Travel Agent - June 2008 - Pacific Northwest (Page 34) Home Based Travel Agent - June 2008 - Pacific Northwest (Page 35) Home Based Travel Agent - June 2008 - Pacific Northwest (Page 36) Home Based Travel Agent - June 2008 - Pacific Northwest (Page 37) Home Based Travel Agent - June 2008 - Pacific Northwest (Page 38) Home Based Travel Agent - June 2008 - Pacific Northwest (Page 39) Home Based Travel Agent - June 2008 - Pacific Northwest (Page 40) Home Based Travel Agent - June 2008 - Pacific Northwest (Page 41) Home Based Travel Agent - June 2008 - Cover Story: Cruising Scandinavia (Page 42) Home Based Travel Agent - June 2008 - Cover Story: Cruising Scandinavia (Page 43) Home Based Travel Agent - June 2008 - Cover Story: Cruising Scandinavia (Page 44) Home Based Travel Agent - June 2008 - Cover Story: Cruising Scandinavia (Page 45) Home Based Travel Agent - June 2008 - Cover Story: Cruising Scandinavia (Page 46) Home Based Travel Agent - June 2008 - Cover Story: Cruising Scandinavia (Page 47) Home Based Travel Agent - June 2008 - Cover Story: Cruising Scandinavia (Page 48) Home Based Travel Agent - June 2008 - Cover Story: Cruising Scandinavia (Page 49) Home Based Travel Agent - June 2008 - Cover Story: Cruising Scandinavia (Page 50) Home Based Travel Agent - June 2008 - Agent Access (Page 51) Home Based Travel Agent - June 2008 - Agent Access (Page 52) Home Based Travel Agent - June 2008 - Agent Access (Page 53) Home Based Travel Agent - June 2008 - Agent Access (Page 54) Home Based Travel Agent - June 2008 - Agent Access (Page 55) Home Based Travel Agent - June 2008 - Agent Access (Page 56) Home Based Travel Agent - June 2008 - New Products (Page 57) Home Based Travel Agent - June 2008 - New Products (Page Cover4)
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