Home-Based Travel Agent - September 2007 - (Page 72)

Products visit www.inflightpower.com. Looking for a way to brush up on your sales techniques? Susan Berman, co-owner of Atlantic City, NJ-based Berman Travel, suggests The Little Red Book of Selling by Jeffrey Gitomer as a useful business book. Packed with motivational tips as well as funny cartoons on almost every page, the book is good for agents just starting out as well as seasoned travel professionals who want to freshen up their tactics. “It’s a quick read, so you can read it on a short flight,” says Berman. “It gives you hints on how to improve your sales techniques and validates what you’re already doing.” The book is available for $19.95 at Jeffrey Gitomer’s web site, www.gitomer.com. NEW FOR THE AGENT device that takes the audio power in the jack of an airplane seat meant for headphones and uses it as an energy source to recharge cell phones, iPods, BlackBerrys, Game Boys and other gadgets. The portable recharger weighs just three ounces and works by storing energy from the passenger seat music jack and then outputs regulated power to the attached USB charging cable connector. The InFlight Power Recharger works in all airplane cabin classes and, if your client isn’t flying, can also plug into bus and train outlets. Devices take longer to charge than they would on a computer USB charger, but you can use your electronic gadget while it is charging. The price for the Inflight Power Recharger is $34.99; for more information, a great new way to measure their advertising success with Yodle, a computer program that helps smaller businesses effectively get noticed on the Internet. Yodle works by first building an industry-tailored web site for a company, (which is up and running within two weeks), then purchasing search keywords, so that when a potential customer types a specific travel search term into Google, advertisements for the newly created site appear. Using a computer algorithm, Yodle will track how many phone leads are generated as a result of the advertising efforts. It calculates the exact search keywords used by consumers online, the prices of those keywords, the number of times consumers click on the ads, and the frequency with which people actually call a business after finding it online. Price is on a monthly basis and varies by company; visit www.yodle.com. 72 Home-BasedTravelAgent SEPTEMBER 2007 L Home-based travel agents have L L The new InFlight Power Recharger is a tiny and handy http://www.inflightpower.com http://www.gitomer.com http://www.yodle.com

Table of Contents Feed for the Digital Edition of Home-Based Travel Agent - September 2007

Contents Editor's Note - Last-Minute Travel Publisher's Note - Communication is Key Your Lifeline Agent Spotlight Your Technology Industry News Hot Deals Home-Based Networking Preventing Legal Woes Destinations: Turkey Cover Story: Walking Ireland Destinations: Caribbean Destinations: Boston Cruises: Forecast Hotels Tours New Products

Home-Based Travel Agent - September 2007

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