Hotel & Motel Management - January 19, 2009 - (Page 41)

H&MM January 19, 2009 | HotelMotel.com “It’s a friendly competition because we’re part of the same company.” H. BRANDT NIEHAUS, 2008 PRESIDENT, HBI News & Analysis INDUSTRY COVERAGE sellers. In other words, in the cities like Chicago and Detroit, our clients were buyers looking usually to go to a warmer climate,” Brash said. “It costs money to take your buyer down to California, Arizona and Florida every time somebody wanted to go, and there had to be a way of us not spending that money.” That same purpose holds today at HBI. “From a licensing perspective, we have 48 states covered,” Niehaus said. “If I happen to out of the blue get a listing in Oregon, I have someone in Oregon I can work with to do that See HBI | page 48 41 HBI 50th anniversary Continued from page 1 “Because the economy will be the No. 1 issue, we need to focus our marketing efforts in ways that best represent our clients in an adverse environment and accentuate the opportunities that we have as members, given our strength as a group,” said Jeff Westgor, 2009 president of HBI and president of Westgor & Associates. the country—were: Swoboda; Westgor; H. William Brash from Chicago’s Brash Realty Co.; Carroll B. Chapin of Detroit-based C.B. Chapin & Associates; W.W. “Bill” Hoyt of Oklahoma City’s Southwest Hotel Brokers; Orville W. Kreiger of Kreiger Nationwide, based in Peoria, Ill.; Carl Smith of Milwaukee-based Smith Realty Co.; and Billie Squire of Moon Realty Co. in Denver. “I think what it really is, is simply back in those days in 1955, we had distinct types of buyers and C a t ch t h e w a v e o f e x c i te m e n t ! Outfit your guest rooms with sleek new LCD televisions without draining cash flow! Hilton Hotel Newark, DE LCD Televisions $422,000 Quality Inn & Suites Tampa, FL FF&E $970,000 Hampton Inn Clinton, NJ LCD Televisions $179,000 Sheraton Lakewood, CO LCD Televisions $152,000 W. Westgor WESTGOR J. Westgor WESTGOR Fifty years ago, Jeff Westgor’s father, Wayne Westgor, sought to build the strength of this group that today accounts for 40 to 50 percent of all U.S. hotel sales. With transportation difﬁcult and technology limited, brokers needed a way to assist each other in transactions. “I thought we should get a central division … where the brokers we knew could come into a clearinghouse,” said Wayne Westgor, founding member of the Motel Brokers Association of America and chairman emeritus at Westgor & Associates. “We would notify brokers all over the country when we had a buyer. [Then] we have the seller with his property, and we’d have the buyers and sellers [together] and introduce each of them to each other. When the deal was done, then we would get a percentage [of the sale].” After some assistance from Bill Swoboda, founder of Phoenix-based Swoboda and Associates, Motel Brokers Association of America was built. Its eight founding members— seven men and one woman Brash from around BRASH REALTY Candlewood Suites Bismarck, ND FF&E $545,000 Homewood Suites Denver, CO LCD Televisions $209,000 Courtyard by Marriott Boston, MA LCD Televisions $120,000 Holiday Inn Breingsville, PA LCD Televisions $277,000 If you want to outfit your property with new LCD televisions, look to a direct lending source with flexible financing solutions and extensive experience in the hospitality industry. We’ve been helping customers nationwide create the right financing programs for more than 50 years. Contact us today and see what we can do for you. CIRCLE NO. 131 Vendor Capital Group Contact Larry Holleman at 800-765-8644 or visit www.vendorcap.com Competitive Rates Terms Up To 72 Months FF&E Financing Vendor Capital Group is a division of Telerent Leasing Corporation http://www.HotelMotel.com http://www.vendorcap.com

Table of Contents Feed for the Digital Edition of Hotel & Motel Management - January 19, 2009

Hotel & Motel Management - January 19, 2009 Contents Select Inn First in Vista's Buying Plans Danzinger Chosen for Round 2 at Wyndham Perspective Energy Star Update Legally Speaking Consultant's Corner Sales Clinic Travel Trends Franchise Law Family Business Cornell Insights HotelWorld Update Transactions Careful Marketing is Key for Timeshare Debt Market Slow for Most Transactions Trends & Stats Proper Mix of Uses Leads to Profitable Partnerships Card Check, Employee Retention Big Issues for CEOs Locking Systems Televisions Fitness Centers/Spas Mattresses Ad/Editorial Index Marketplace Checking Out

Hotel & Motel Management - January 19, 2009

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