Hotel & Motel Management - February 18, 2008 - (Page 24)

24 ConsumerInsight POWERED BY YPARTNERSHIP | H&MM H&MM February 18, 2008 | HotelMotel.com www.HotelMotel.com/digital_edition »The importance of food & beverage when selecting a hotel/motel/resort when traveling for leisure hotel, motel or resort when traveling for leisure. About one-third find in-room dining/roomservice, a buffet or a full-service bar/ lounge important. About onequarter also ﬁnd a takeout café/ market and a premium coffee outlet (other than Starbucks) important; nearly two in 10 ﬁnd a specialty signature restaurant or a self-serve market important; and, perhaps surprisingly, only one in seven finds a Starbucks outlet, wine bar or a restaurant with a celebrity chef important. As one might expect, the importance of food-and-beverage options varies with the type of accommodation selected. All F&B options are more important in luxury accommodations By Greg Dunn and Jennifer Cudebec CONTRIBUTING EDITORS or leisure travelers, the availability of in-room dining/roomservice is most important when selecting a F versus moderately priced lodging, as well as moderately priced hotels versus economy lodging. Leisure travelers with an annual household income greater than $75,000 are more likely than their counterparts to consider a buffet, self-service market and Starbucks important. Baby boomers are significantly less likely than younger travelers to find in-room dining/roomservice, a full-service bar/lounge, a take-out café/market, a selfserve market, Starbucks, a wine bar and a celebrity chef important. Married travelers are more likely than nonmarried travelers to ﬁnd in-room dining/roomservice important. hmm@questex.com Greg Dunn is director of insights at Ypartnership. Jennifer Cudebec is research project manager at Ypartnership. The data appearing in this report were collected from a sample of 305 leisure travelers, selected randomly from a panel representative of U.S. adults using Ypartnership’s AmeriLink Internet Surveying Service. Leisure travelers were prescreened for having taken a leisure trip of at least 75 miles from home during the past year that required an overnight stay. Using a 95 percent conﬁdence level, the estimated margin of error for this segment of travelers is +/- 5.7 percent. A quota was established to yield an even gender split of leisure travelers. The ﬁeldwork for this study was conducted in August 2007. HOTEL & MOTEL MANAGEMENT will present the results from this and upcoming Ypartnership surveys throughout 2008. For additional breakdowns, visit www.HotelMotel.com/ consumertrends. Methodology CIRCLE NO. 121 http://HotelMotel.com http://www.HotelMotel.com/digital_edition http://www.planusa.org http://www.HotelMotel.com/consumertrends

Table of Contents Feed for the Digital Edition of Hotel & Motel Management - February 18, 2008

Hotel & Motel Management - February 18, 2008 Contents ALIS Attendees: Bumpy Road Ahead Denihan Expands with James Hotel Purchase AAA Updates its Diamond Rating Guidelines Perspective Letters to the Editor Legal FAQ Satisfaction Trends Sales Clinic HotelWorld Update Trends & Stats Locally Grown Food Gains Popularity Companies Cultivate International Ties Wireless Internet Access Opens Up Possibilities Ice Machine Care Improves Efficiency, Performance The Importance of F&B to Leisure Travelers Lamps/Lighting Transactions Events Ad/Editorial Index Marketplace Classifieds Checking Out

Hotel & Motel Management - February 18, 2008

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