Hotel & Motel Management - February 18, 2008 - (Page 35)

www.HotelMotel.com/digital_edition HotelMotel.com | H&MM February 18, 2008 Special Report HOTELWORLD rating the brand to make it available to more than just the corporate traveler. “This is not your father’s Hilton,” he said. “Consumer demands are continually changing and we continually need to be looking at ways to improve our hotels and service to ensure we’re giving guests what they want,” Snyder said. hmm@questex.com 35 BEST WESTERN INTERNATIONAL “China represents a signiﬁcant opportunity for us speciﬁcally as [the country] further establishes a highway system because where there are roads, people travel and need hotels,” Snyder said. Changing guests As more and more guests enter the hotel marketplace, needs and desires change, and hoteliers must be prepared to meet them. “Hotels all over the world face a new kind of customer: Business customers become younger, leisure customers become older. Both look no longer for a place to sleep but for a place to live,” Reiter said. Rezidor attempts to attract and retain these guests with contemporary, modern-designed hotels, free Internet access and a “grab and run” breakfast. Diskin said Hilton is invigo- Best Western International will have 200 hotels in Asia by 2010, including the Best Western Pudong Sun Hotel in Shanghai [above]. from just six properties in 2001. Kong said China and India have the highest growth potential, based on BWI’s assment of the countries’ population growth, gross domestic products, adoption of technology, concentration of hotels and education of its work force. The chain recently signed a master licensing agreement with Cabana Hotels to bring 100 hotels and 10,000 rooms to India in the next 10 years and is on pace to open seven to 10 hotels per year in China. “Those are emerging countries with potential to generate a lot of business and generate inbound [business] to the U.S. and Europe,” Kong said. Rezidor intends to focus its development in Russia and the Commonwealth of Independent States, the Middle East and Africa. Its expansion plans included opening 20,000 new rooms between 2007 and 2009, 95 percent of which already are opened or contracted, according to Reiter. Hilton, which has ﬁve full-service brands, Doubletree, Embassy Suites, Hilton, Hilton Garden Inn and Homewood Suites, looks to expand more in India and China, Diskin said. “Traditionally, the Hilton family of brands is not historically present, but our share is continuing,” he said. Currently, Holiday Inn has a record-high pipeline, with 1,004 hotels under development, according to Snyder. The U.S., United Kingdom and China remain key markets for Holiday Inn, with 825 pipeline projects in the Americas; 115 in Europe, the Middle East and Africa; and 64 in the Asia Paciﬁc. CIRCLE NO. 111 CIRCLE NO. 110 http://www.HotelMotel.com/digital_edition http://HotelMotel.com http://www.dialprofessional.com http://www.dialprofessional.com http://guestlink-cii.com http://guestlink-cii.com

Table of Contents Feed for the Digital Edition of Hotel & Motel Management - February 18, 2008

Hotel & Motel Management - February 18, 2008 Contents ALIS Attendees: Bumpy Road Ahead Denihan Expands with James Hotel Purchase AAA Updates its Diamond Rating Guidelines Perspective Letters to the Editor Legal FAQ Satisfaction Trends Sales Clinic HotelWorld Update Trends & Stats Locally Grown Food Gains Popularity Companies Cultivate International Ties Wireless Internet Access Opens Up Possibilities Ice Machine Care Improves Efficiency, Performance The Importance of F&B to Leisure Travelers Lamps/Lighting Transactions Events Ad/Editorial Index Marketplace Classifieds Checking Out

Hotel & Motel Management - February 18, 2008

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