Hotel & Motel Management - March 17, 2008 - (Page 66) 66 ConsumerInsight POWERED BY YPARTNERSHIP | H&MM H&MM March 17, 2008 | HotelMotel.com www.HotelMotel.com/digital_edition importance of food & beverage when selecting »The hotel/motel/resort when traveling for business a The importance of a wine bar when selecting a hotel/motel/ resort for business travel: Food & beverage is extremely or very important when selecting a hotel/motel/resort when traveling for business »By income Annual household income less than 75K »By income Annual household Annual household income less income of 75K than 75K and up »By age Younger than 42 years old 42-60 years old Full-service bar/lounge Buffet Specialty signature restaurant 36% 47% 30% 41% 29% 27% N=213 responses Full-service bar/lounge 44% Buffet 38% Specialty signature restaurant 40% N=105 responses 40% 30% 20% N=161 responses Extremely important 4 3 2 Not at all important 5% 10% 18% 15% 52% N=87 responses N=87 responses »By gender Total Male Female »By marital status 40% 34% 28% 41% 39% 28% 38% 27% 28% Married Not married Annual household income of 75K and up Full-service bar/lounge Buffet Specialty signature restaurant Full-service bar/lounge 35% Buffet 35% Specialty signature restaurant 25% N=192 responses 49% 47% 33% N=108 responses N=300 resp. N=180 resp. N=120 resp. Extremely important 4 3 2 Not at all important 4% 10% 26% 19% 41% N=213 responses Percentages represent a top 2 box score on a scale of one to five where 1=not at all important and 5=extremely important The importance of take-out cafe/market when selecting a hotel/motel/resort for business travel: of respondents whose annual household income is less than 75K said it was not at all important N=87 responses 24% 28% CIRCLE NO. 161 of respondents who are between 42 and 60 years old said it was not at all important N=161 responses http://HotelMotel.com http://www.HotelMotel.com/digital_edition http://www.ujafedny.org
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