Hotel & Motel Management - April 21, 2008 - (Page Cover1)

ADVERTISEMENT www.HotelMotel.com News Analysis, Trends and People Since 1875 A HotelWorld Network Publication | Vol. 223, No. 7 | April 21, 2008 Cambria Suites breaking into top urban markets W ith plans for a 239-suite Cambria Suites hotel in midtown Manhattan, just a stone’s throw away from Madison Square Garden, and the 300-suite Cambria Suites Brooklyn Bridge in the works, developer momentum behind this stylish new upscale hotel brand continues to grow into urban markets. The brand boasts many newly signed contracts in several of the nation’s big markets like Los Angeles, Chicago, Atlanta, Phoenix, Denver, Pittsburgh, Minneapolis and more. Cambria Suites is in the right markets on the right sites with the right developers. Penetrating key markets with more than one location, the brand has announced two Cambria Suites hotels planned for the Salt Lake City, Savannah, and Orlando areas. But the brand’s strongest market to date is San Antonio, bringing in four properties currently in the development pipeline. The variety of markets the brand has coordinated to date shows how this new brand is working in such a wide range of markets. And with a strong track record in so many of the country’s major markets, the brand is beginning to gear its development efforts toward its yet untapped markets, such as Dallas, Philadelphia, Miami, Washington, D.C., Detroit, Boston, San Francisco and Seattle to name a few.“Now that we’ve built a strong presence in many of the top metro markets, we’re beginning to set our sites on the other major urban locations that still remain,” said Brad LeBlanc, vice president, franchise development, Cambria Suites. “With so many locations in the pipeline, developers are beginning to see how this new brand can work in various development scenarios.” As growth remains strong for the brand, with 65 hotels under development in 26 states and in Canada, the Cambria Suites team continues to work closely with developers to support them with site selection. For information, contact Brad LeBlanc at (301) 592-6759 or brad_leblanc@choicehotels.com. Innovative marketing spotlights brand’s uniqueness he latest marketing tools to come from the Cambria Suites brand can only be described as cutting edge, innovative and totally entertaining – and all aimed at raising the nationwide profile of the upscale brand. Cambria Suites is using both traditional and nontraditional marketing T efforts to target an audience that’s not afraid to have fun. Cambria Suites is creating quite a buzz with its marketing efforts, including its viral video campaign at www. roomforyourimagination. com, its soon to be released online Cambria Suites virtual hotel game and its Mall of America marketing promotions for a newly opened property in Bloomington, Minn. “Our goal in 2008 is to raise awareness of the Cambria Suites brand among our target audience,” said Cathy Poinsett, senior director, brand management, Cambria Suites. “We’re communicating our brand essence in a way that makes Continued on next page For more information on the Cambria Suites brand and franchising opportunities, please call 877.774.6789 or visit cambriasuitesfranchise.com. http://www.HotelMotel.com http://cambriasuitesfranchise.com

Table of Contents Feed for the Digital Edition of Hotel & Motel Management - April 21, 2008

Hotel & Motel Management - April 21, 2008 Contents Vista Affirms Fair Franchising Doctrine HOTEC Panel Explores Green Procurement Spa Revenue Drives Overall Profitability Perspective Legal FAQ Sales Clinic Travel Trends Guest Column Trends & Stats Owners and Operators Feel Pressure to Switch to HD Protect and Clean Stone Floors Coffee On Demand Fitness Equipment Experts Weigh New Builds Vs. Conversions Transactions Ad/Edit Index Marketplace Classifieds Checking Out

Hotel & Motel Management - April 21, 2008

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