Hotel & Motel Management - April 21, 2008 - (Page Cover2)

2 H&MM April 21, 2008 | HotelMotel.com ADVERTISEMENT www.HotelMotel.com/digital_edition Guests give Cambria Suites an A+ W ith a number of properties open, Cambria Suites is experiencing rave reviews from consumers with extremely high ratings across all major categories for guest satisfaction, according to the brand’s Guest Insight System. Averaging guest scores from all open locations, the brand came in at the top of the class in areas such as likelihood to recommend, overall guest experience, guest room satisfaction, hotel staff and service, and hotel facilities. It appears that whatever it is that Cambria Suites hotels are offering its guests, they simply can’t get enough of it. Guests love the new hotels so much that consumers are starting to take notice at TripAdvisor, with the Cambria Suites hotel in Boise, Idaho, quickly rising to the No. 1 spot out of 50 Boise area hotels since opening in early 2007. “What a great bold, modern, sizzle look to this property,” said one TripAdvisor user. “I look forward to staying at this brand more often as soon as more become available. I highly recommend this hotel to anyone.” When visiting Cambria Suites, guests consistently noted the positive overall experience they take with them after their stay. The brand’s stylish design is deﬁnitely having a positive effect on people. “I had heard good things about Cambria Suites, so I wavered from ‘Brand X’ and gave it a try my last trip to Boise. Wow,” said another TripAdvisor member. “My room was modern, and had a big desk for spreading out my laptop, printer and paperwork. This place reminds me a lot of Starbuck’s— classy yet casual. It looks like a lot of us have found a great, new place to stay in Boise. Please give us more locations!” And with a rating of 10 for likelihood to recommend in the brand’s ﬁrst month of satisfaction ratings, there’s no doubt there will be a lot more to come from this refreshing and stylish new upscale brand. Marketing Continued from page 1 people connect with it emotionally, getting comfortable with the Cambria Suites personality.” The viral video campaign, www. roomforyourimagination.com, invites guests to go online to view short, entertaining videos, allowing site visitors to then rate their favorite videos, forward on to friends and family or even upload their own videos. The brand’s hip personality is also woven into its new Cambria Suites virtual hotel online game, another innovative venture to raise awareness of the upscale brand. The game’s goal is to be fun and will give users the opportunity to really know what it takes to open and run a hotel. Being different is what Cambria Suites is all about – and that was never more evident than its “out of the box” marketing at the Mall of America. By bringing the Cambria Suites model suite – an exact replica of a kingsized guest suite, complete with a bathroom and exterior that resembles the outside of the hotel—right into the mall, the brand was able to take its product directly to the people and let them experience it ﬁrst hand. This effort raised awareness for the brand within the region and beyond nationally. For more information on the Cambria Suites brand and franchising opportunities, please call 877.774.6789 or visit cambriasuitesfranchise.com. Published by Hotel & Motel Management CIRCLE NO. 103 http://HotelMotel.com http://www.HotelMotel.com/digital_edition http://www.roomforyourimagination.com http://www.roomforyourimagination.com http://cambriasuitesfranchise.com

Table of Contents Feed for the Digital Edition of Hotel & Motel Management - April 21, 2008

Hotel & Motel Management - April 21, 2008 Contents Vista Affirms Fair Franchising Doctrine HOTEC Panel Explores Green Procurement Spa Revenue Drives Overall Profitability Perspective Legal FAQ Sales Clinic Travel Trends Guest Column Trends & Stats Owners and Operators Feel Pressure to Switch to HD Protect and Clean Stone Floors Coffee On Demand Fitness Equipment Experts Weigh New Builds Vs. Conversions Transactions Ad/Edit Index Marketplace Classifieds Checking Out

Hotel & Motel Management - April 21, 2008

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