Hotel & Motel Management - May 5, 2008 - (Page 25)

HotelMotel.com | H&MM May 5, 2008 Design MUSIC 25 Keyed in to the brand When guests check-out of a hotel, they can take a piece of their stay with them. Giving guests a CD packaged with their room key at check-in is a way to welcome and thank the guest, and it’s also a marketing tool for hotels, according to Brad Pressman, president, Water Music Records. The CD package can list the hotel’s amenities, adding a functional aspect. More than 60 hotels or hotel brands have private-label CDs and the trend is growing, Pressman said. “There’s enormous awareness about a hotel having its own CD,” he said. “It gives it a sort of hipness and a little more panache.” WATER M U SIC REC OR DS TOP FIVE Questions to ask about music programs How is the music delivered to the hotel—satellite, Internet, CDs, etc.? What will the staff need to do to operate the program? Is the music appropriate for the guest demographic? Is the music customizable to different areas of the hotel (bar vs. spa)? Does the music reﬂect the brand? Source: Applied Media Technologies Corp., Muzak, Water Music Records WATER MUSIC RECORDS For more info Company Circle No. Applied Media Technologies Corp. . . . . . . . . 270 DMX . . . . . . . . . . . . . . . . . . 271 EMI Music . . . . . . . . . . . . . . 272 Muzak . . . . . . . . . . . . . . . . . 273 Sirius . . . . . . . . . . . . . . . . . . 274 Trusonic . . . . . . . . . . . . . . . . 275 Universal Music Enterprises . 276 Water Music Records . . . . . . 277 XM. . . . . . . . . . . . . . . . . . . . 278 Quotable “ Some of the brands are deﬁning the types of music to be played without dictating a playlist. Those brands are saying, ‘We do have a legitimate concern that our hotels are not doing something objectionable that could damage our brand.’ At the same time, we’re not shoving something down our operators’ throats that is not very cost effective.’” CLAYTON BURTON, president, Applied Media Technologies Corp. CIRCLE NO. 104 http://HotelMotel.com http://www.amtc.com

Table of Contents Feed for the Digital Edition of Hotel & Motel Management - May 5, 2008

Hotel & Motel Management - May 5, 2008 Contents Pipeline Favors Established Companies 3 Palms Debuts in Upscale Tier Guests Want Reward Options Perspective Legally Speaking Marketing Matters Consultant’s Corner On Finance What Women Want Maintenance Doctor Trends & Stats Special Report: Top Hotel Brokers Design: Tune Into Music Programs Hot Products: PTACs On the Block: Silver Lining in Bleak Hotel Sales Market Events Transactions Supplier News Consumer Insight: The Importance of Creature Comforts When Traveling Ad/Editorial Index Marketplace Classifieds Checking Out

Hotel & Motel Management - May 5, 2008

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