Hotel & Motel Management - May 5, 2008 - (Page 46)

46 ConsumerInsight POWERED BY YPARTNERSHIP | H&MM H&MM May 5, 2008 | HotelMotel.com www.HotelMotel.com/digital_edition »Theaimportance of creature comforts when selecting hotel/motel/resort when traveling for business The importance of a »By income Annual household Annual household income less income of 75K than 75K and up »By marital status Married Not married climate control system to regulate temperature and humidity: Extremely important 4 3 2 Not at all important 51% 31% 10% 3% 5% N=87 responses 55% 31% 9% 3% 2% N=213 responses Extremely important 4 3 2 Not at all important 55% 28% 10% 3% 4% N=192 responses 51% 35% 10% 4% 0% N=108 responses »By age Younger than 42 years old 42-60 years old »By gender Total Male Female Extremely important 4 3 2 Not at all important 60% 27% 8% 3% 2% N=105 responses 51% 31% 10% 4% 4% N=161 responses Extremely important 54% 4 31% 10% 3 3% 2 Not at all important 2% 46% 37% 11% 4% 2% 65% 21% 8% 3% 3% N=120 resp. N=300 resp. N=180 resp. The importance of creature comforts when selecting a hotel/motel/ resort for business travel*: Total Climate contol system to regulate tempature and humidity Soundproof walls Premium mattress/bedding Full-length bath sheets/towels Soundproofed windows Extra pillows Premium bathroom amenities Premium linen on bedding Choice of pillows Fixed rainfall or downpour-type showerhead Male Female Percentage of respondents who said soundproof windows are extremely important when selecting a hotel/motel/resort for business travel: The importance of choice of pillows when selecting a hotel/motel/resort for business travel*: Total Extremely important 4 3 2 Not at all important Male Female 84% 78% 70% 64% 62% 57% 51% 50% 49% 83% 77% 69% 66% 63% 54% 44% 46% 48% 37% 32% 24% 23% 24% 22% 21% 86% 81% 72% 62% 61% 63% 62% 57% 52% 35% 34% 38% 24% 18% 17% 17% 18% 31% 26% 13% 12% 18% 30% 28% 13% 11% 18% 34% 23% 13% 12% N=300 resp. N=180 resp. N=120 resp. 35% of married respondents N=192 responses 36% 33% Separate shower and bath 29% Duvet on bedding Dimmer/rheostat lighting in bathroom 24% Dimmer/rheostat lighting in guestroom 21% CD stereo system capable of playing MP3s in guestroom Room with shower only (no tub) 31% of respondents who are not married N=108 responses 20% 19% N=300 resp. N=180 resp. N=120 resp. Percentages represent a top 2 box score on a scale of one to ﬁve where 1=not at all important and 5=extremely important 32% of respondents who are male N=180 responses The data appearing in this report were collected from a sample of 300 business travelers, selected randomly from a panel representative of U.S. adults using Ypartnership’s AmeriLink Internet Surveying Service. Business travelers were prescreened for having taken a business trip of at least 75 miles from home during the past year that required an overnight stay. Using a 95 percent conﬁdence level, the estimated margin of error for this segment of travelers is +/- 5.7 percent. A quota was established to yield 60:40 split of male and female business travelers. The ﬁeldwork for this study was conducted in August 2007. HOTEL & MOTEL MANAGEMENT will present the results from this Ypartnership survey throughout 2008. For additional breakdowns of the information, visit www.HotelMotel.com/ consumertrends. Methodology http://HotelMotel.com http://www.HotelMotel.com/digital_edition http://www.HotelMotel.com/consumertrends

Table of Contents Feed for the Digital Edition of Hotel & Motel Management - May 5, 2008

Hotel & Motel Management - May 5, 2008 Contents Pipeline Favors Established Companies 3 Palms Debuts in Upscale Tier Guests Want Reward Options Perspective Legally Speaking Marketing Matters Consultant’s Corner On Finance What Women Want Maintenance Doctor Trends & Stats Special Report: Top Hotel Brokers Design: Tune Into Music Programs Hot Products: PTACs On the Block: Silver Lining in Bleak Hotel Sales Market Events Transactions Supplier News Consumer Insight: The Importance of Creature Comforts When Traveling Ad/Editorial Index Marketplace Classifieds Checking Out

Hotel & Motel Management - May 5, 2008

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