Hotel & Motel Management - May 5, 2008 - (Page 47)

www.HotelMotel.com/digital_edition HotelMotel.com | H&MM May 5, 2008 ConsumerInsight POWERED BY YPARTNERSHIP | H&MM 47 Percentage of respondents who said premium The importance of full- The importance of mattress/ bedding is extremely important when selecting a hotel/motel/resort for business travel: soundproofed walls when selecting a hotel/motel/ resort for business travel: length bath sheets/ towels when selecting a hotel/motel/ resort for business travel: »By income Extremely important 4 3 2 Not at all important 40% of married respondents N=192 responses Annual household income less than 75K Annual household income of 75K and up 51% 31% 15% 1% 2% N=87 responses 42% 35% 16% 4% 3% N=213 responses »By income Extremely important 4 3 2 Not at all important Annual household income less than 75K Annual household income of 75K and up 31% of respondents who are not married N=108 responses »By age Extremely important 4 3 2 Not at all important Younger than 42 years old 42-60 years old 32% 33% 23% 6% 6% N=87 responses 29% 35% 23% 8% 5% N=213 responses 32% of respondents who are male N=180 responses 44% 30% 17% 6% 3% N=105 responses 48% 34% 14% 1% 3% N=161 responses »By marital status Married Not married »By age Extremely important 4 3 2 Not at all important Younger than 42 years old 42-60 years old 32% 39% 18% 8% 3% N=105 responses 31% 33% 24% 6% 6% N=161 responses 43% of respondents who are female N=120 responses Extremely important 4 3 2 Not at all important 45% 35% 14% 2% 4% N=192 responses 44% 31% 18% 6% 1% N=108 responses »By gender Total Male Female »By marital status Married Not married 35% of respondents who are younger than 42 years old N=105 responses Extremely important 4 3 2 Not at all important 31% 32% 24% 7% 6% N=192 responses 28% 40% 20% 8% 4% N=108 responses Extremely important 4 3 2 Not at all important 45% 34% 15% 3% 3% N=300 responses 42% 35% 17% 3% 3% 49% 32% 13% 3% 3% N=180 responses N=120 responses 38% of respondents who are between 42 and 60 years old N=105 responses »By gender Extremely important 4 3 2 Not at all important Total Male Female The importance of separate shower and bath when selecting a hotel/motel/ resort for business travel*: Total Male Female Extremely important 4 3 2 Not at all important 30% 35% 23% 7% 5% N=300 responses 30% 36% 22% 7% 5% 29% 33% 25% 8% 5% 41% of respondents whose annual income is less than $75K N=87 responses N=180 responses N=120 responses 16% 17% 22% 21% 24% 15% 18% 22% 23% 22% 18% 16% 22% 17% 27% N=300 resp. N=180 resp. N=120 resp. http://HotelMotel.com http://www.HotelMotel.com/digital_edition

Table of Contents Feed for the Digital Edition of Hotel & Motel Management - May 5, 2008

Hotel & Motel Management - May 5, 2008 Contents Pipeline Favors Established Companies 3 Palms Debuts in Upscale Tier Guests Want Reward Options Perspective Legally Speaking Marketing Matters Consultant’s Corner On Finance What Women Want Maintenance Doctor Trends & Stats Special Report: Top Hotel Brokers Design: Tune Into Music Programs Hot Products: PTACs On the Block: Silver Lining in Bleak Hotel Sales Market Events Transactions Supplier News Consumer Insight: The Importance of Creature Comforts When Traveling Ad/Editorial Index Marketplace Classifieds Checking Out

Hotel & Motel Management - May 5, 2008

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