Hotel & Motel Management - May 19, 2008 - (Page 24)

24 What Women Want H&MM May 19, 2008 | HotelMotel.com www.HotelMotel.com/digital_edition Getaways Continued from page 8 over specialists, etc. Promote concierges to help girlfriends so they don’t have to organize activities. Girlfriends love amenities, such as: Champagne to celebrate their getaway upon arrival Special discounts or gift certiﬁcates for area shopping 7 8 Easy transportation service that ensures safety Complimentary makeovers by your nearby department store Lush robes to sit and relax in Yoga or meditation classes Relaxing CD with aromatherapy Girlfriends need hangers. We love free pressing services, and if someone can shine our shoes, we may just bring a few extras because we don’t have time to get them done at home. Packages are great for girlfriends as long as they are ﬂexible. Girlfriend getaways are about relaxation. Create a “make-your-own package” 10 and ﬁnd that girlfriends will spend more. Women want to get away— you don’t have to be a fancy destination to attract this growing market. hmm@questex.com Face Lifts Driftwood Hospitality is completing the conversion of its Dadeland Ramada in Jupiter, Fla., to the Hotel Indigo brand, the midpriced boutique concept from InterContinental Hotels Group. The new property will open this month. Cleveland Marriott Downtown at Key Center completed a $2.5-million renovation of the property’s 17,000 square feet of meeting space. The project completes the hotel’s overall renovation, which included a $10-million renovation of its 400 guestrooms. 9 This series, “What Women Want,” will appear in print throughout 2008. Renie Cavallari is c.e.o. and chief inspirational ofﬁcer for Aspire, an international training and consulting company positioning organizations. Her online column appears regularly on www.HotelMotel.com. For more information visit www.aspiremarketing.com, e-mail Renie at renie@ aspiremarketing.com or call Aspire at (602) 392-0700. The newly remodeled Renaissance New York Hotel Times Square debuted in March after a $24-million makeover, part of a $2billion global investment by the brand’s owners and franchisees. High Peaks Resort, formerly the Hilton Lake Placid, will open this summer in the Adirondack resort community. The 133-room resort’s redesign will feature a contemporary design with regional inﬂuences, including a two-sided stone ﬁreplace in the lobby. Dolce Basking Ridge in Basking Ridge, N.J., began the ﬁrst phase of an $8million redesign in which all 171 guestrooms will receive new furniture, luxury bedding and softgoods, including pillowtop mattresses, and 32-inch ﬂat-screen TVs. The Embassy Suites Chicago-Lombard/Oak Brook completed a $6million redesign of its suites, lobby, restaurant, meeting rooms and public spaces. The 262-suite property has a new business center, a PreCor Fitness Center and new Internet access system. Compiled by Heather Gunter, hgunter@questex.com IN THE details Details summary Detail point Detail point Detail point Defend against mold growth on kitchen and bath sealant for five years. Polyseamseal® EVER BRIGHT™ active silicone sealant with Triple Action Protection prevents mold adhesion, resists the spread of mold and actively inhibits mold growth on sealant for five years. The worry-free formulation insures a clean, watertight seal that saves you from costly renovations and time-consuming repairs. So why worry about unsightly mildew and mold? Use Polyseamseal® EVER BRIGHT™ sealant and don’t. www.polyseamseal.com EVER BRIGHT ACTIVE SILICONE SEALANT © 2008 Henkel Corporation TM Polyseamseal® EVER BRIGHT™ silicone sealant with EST™ – enhanced silicone technology – inhibits mold adhesion and growth longer than any other silicone sealant. By identifying the molecular switch that prevents mold formation and developing a formula that prevents its spread, it provides at least five-years of mold-free protection. So why worry about mold? Use Polyseamseal® EVER BRIGHT™ sealant and don’t. CIRCLE NO. 113 http://HotelMotel.com http://www.HotelMotel.com/digital_edition http://www.HotelMotel.com http://www.aspiremarketing.com http://www.polyseamseal.com http://www.polyseamseal.com

Table of Contents Feed for the Digital Edition of Hotel & Motel Management - May 19, 2008

Hotel & Motel Management - May 12, 2008 Contents Hotelier of the Year Leads Team to Victory Sheraton Builds on International Success Slower, Smaller Transactions in First Quarter Perspective Legal FAQ What Women Want Sales Clinic AAHOA Update Franchise Law Family Business Travel Trends Guest Column HotelWorld Update Trends & Stats Cleaning and Maintenance H&MM's 2008 Franchising Fees Guide FACs Evolve to Meet Brand, Owner Needs The Importance of Branding When Buying Ad/Editorial Index Marketplace Classifieds Checking Out

Hotel & Motel Management - May 19, 2008

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