Hotel & Motel Management - June 16, 2008 - (Page 54) 54 ConsumerInsight POWERED BY YPARTNERSHIP | H&MM H&MM June 16, 2008 | HotelMotel.com www.HotelMotel.com/digital_edition Leisure travelers: Climate control a creature comfort By Greg Dunn and Nada Sleem-Szemer CONTRIBUTING EDITORS climate-control system that regulates temperature and humidity is the most important creature comfort for travelers when selecting a hotel for leisure purposes (83 percent). Approximately seven in ten find a hotel with soundproof walls and a A premium mattress or bedding appealing, while approximately six in ten are interested in full-length bath towels and extra pillows. Leisure travelers who prefer luxury accommodations are more likely than those who prefer less-expensive lodging to consider premium quality mattresses or linens, extra pillows, premium bathroom ameni- ties, a separate shower and bath, bedding duvets and a CD stereo system that plays MP3s as more desirable. Female leisure travelers are more likely than their male counterparts to select a hotel with a premium mattress or bedding, while males are more attracted to a room with shower only (no tub). Those who are younger than age 42 are more interested in premium bath amenities and a CD stereo system that plays MP3s than their older counterparts. Those with annual household incomes of at least $75,000 are more likely than their lower-income counterparts to look for a separate shower and bath and dimmer/ rheostat room lighting. Unmar- ried travelers are more drawn to full-length bath towels, extra pillows and a CD stereo system that plays MP3s than their married counterparts. hmm@questex.com Greg Dunn is director of insights at Ypartnership. Nada Sleem-Szemer is project director/data specialist at Ypartnership. comforts when selecting »The importance of creaturetraveling for leisure a hotel/motel/resort when »By income Annual household Annual household income less income of 75K than 75K and up »By marital status Married Not married Extremely important 4 3 2 Not at all important 11% 19% 24% 19% 27% N=112 responses 19% 13% 28% 18% 22% N=191 responses Extremely important 4 3 2 Not at all important 16% 14% 26% 18% 26% N=217 responses 17% 17% 27% 22% 17% N=86 responses The importance of a separate »By age Younger than 42 years old 42-60 years old »By gender Total Male Female shower and bath when selecting a hotel/motel/resort for leisure travel: The importance of creature comforts when selecting a hotel/motel/resort for leisure travel*: Total Climate contol system to regulate tempature and humidity Soundproof walls Premium mattress/bedding Full-length bath sheets/towels Extra pillows Soundproofed windows Premium linen on bedding Premium bathroom amenities Male Female Extremely important 4 3 2 Not at all important 17% 15% 27% 20% 21% N=113 responses 13% 15% 24% 19% 29% N=150 responses Extremely important 4 3 2 Not at all important 16% 15% 26% 19% 24% 19% 15% 23% 21% 22% 13% 15% 30% 17% 25% N=151 resp. N=305 resp. N=154 resp. Total Choice of pillows Fixed rainfall or downpour-type showerhead Male Female 43% 47% 32% 34% 23% 27% 21% 18% 14% 38% 41% 28% 18% 13% 14% 12% 10% N=151 resp. Percentage of respondents who said 83% 70% 67% 63% 56% 51% 50% 50% 81% 71% 62% 67% 56% 53% 50% 49% 85% 70% 72% 60% 55% 49% 50% 50% 36% Separate shower and bath 31% Duvet on bedding 21% Room with shower only (no tub) 20% Dimmer/rheostat lighting in bathroom 18% Dimmer/rheostat lighting in guestroom 15% CD stereo system capable of playing MP3s in guestroom soundproof windows are extremely important when selecting a hotel/motel/resort for leisure travel: 12% N=305 resp. N=154 resp. Percentages represent a top 2 box score on a scale of one to five where 1=not at all important and 5=extremely important 21% of married respondents N=217 responses http://HotelMotel.com http://www.HotelMotel.com/digital_edition
For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.