Hotel & Motel Management - October 6, 2008 - (Page 3)

www.HotelMotel.com/digital_edition HotelMotel.com | H&MM October 6, 2008 In This Issue 3 www.HotelMotel.com Web Exclusives Alluring descriptions are key to converting reservations Teaching staff members to promote the property beyond basic descriptions can help your property go from a potential stay into a deﬁnite stop BY DOUG KENNEDY | PRESIDENT, KENNEDY TRAINING NETWORK www.HotelMotel.com/kennedy Following the “Four-Fold Way” Make the most of every meeting, event or general situation you’re in by using these four points BY JEANNE D’ORLEANS | PRINCIPAL, D’ORLEANS HOSPITALITY TRAINING www.HotelMotel.com/dorleans 36 The room experience: more than just a mint on the pillow Employees at any, and every, hotel can make or break the guest experience, no matter what segment the hotel falls under BY JOHN ELY | SIGNATURE V.P. OF MARKETING, SIGNATURE WORLDWIDE Design 4 38 Wallcoverings BY EMILY HANNA | ASSOCIATE EDITOR www.HotelMotel.com/signature News 4 NYLO brands mix up lifestyle segment BY JASON Q. FREED | SENIOR EDITOR Hot Products 48 Softgoods: Bedding & linens Online Extras! From ﬂagged to independent and back again As a companion to this issue’s special report on trends in independent hotels, HOTEL & MOTEL MANAGEMENT takes a look at The Heritage Hotel in St. Petersburg, Fla. The 83-year-old boutique property was a longtime Holiday Inn before spending almost a year as an independent hotel. Now the property is in the midst of a re-ﬂagging to a Hotel Indigo. www.HotelMotel.com/heritage Departments 6 8 8 Perspective BY PAUL J. HENEY | EDITORIAL DIRECTOR 4 La Quinta eyes Mexico, Canada for growth BY PAUL J. HENEY | EDITORIAL DIRECTOR Legally Speaking BY KAREN MORRIS Special Reports 20 Independent Hotels BY ALLIE JOHNSON | CONTRIBUTING EDITOR Marketing Matters BY JASON SMITH 10 Satisfaction Trends BY JONATHAN BARSKY 8 12 Maintenance Doctor BY RICHARD WOLF 22 Top Hotel Multiunit Owners and Developers Survey 34 Cleaning & Maintenance BY CHRIS CROWELL | ASSOCIATE EDITOR 20 14 HotelWorld Update BY LIZ CRAWFORD 18 Trends & Stats BY BOBBY BOWERS Hotel Operations 36 Music BY CHRIS CROWELL | ASSOCIATE EDITOR 42 Supplier News 46 Transactions 50 People 53 Events 62 Ad/Editorial Index 63 Marketplace 65 Classiﬁeds 70 Checking Out 48 4 HOTEL & MOTEL MANAGEMENT (ISSN 0018-6082) is published semi-monthly, except monthly in January and August (22 issues yearly), by Questex Media Group, Inc., 306 W. Michigan St., Suite 200, Duluth, MN 55802. Subscription rates: $53.50 for 1 year, $90 for 2 years in the United States & Possessions; $74 for 1 year, $119 for 2 years in Canada and Mexico; all other countries $130 for 1 year, $213 for two years. Single copies (prepaid only): $4.60 in the United States; $5.60 in Canada and Mexico; $11.25 all other countries. Back issues, if available are $9 in the U.S.; $11 in Mexico and Canada; $22 for all other countries. International subscriptions will be subjected to $75 per annual order for air-expedited service. Include $6.50 per order plus $2 per additional copy for U.S. postage and handling. Periodicals postage paid at Duluth, MN 55806 and additional mailing ofﬁces. POSTMASTER: Please send address changes to Hotel & Motel Management, PO Box 1268 Skokie, IL 60076-8268. Canadian G.S.T. number: 840 033 278 RT0001, Publications Mail Agreement Number 40017597. Printed in the U.S.A. http://www.HotelMotel.com http://www.HotelMotel.com/digital_edition http://www.HotelMotel.com http://www.HotelMotel.com/kennedy http://www.HotelMotel.com/dorleans http://www.HotelMotel.com/signature http://www.HotelMotel.com/heritage

Table of Contents Feed for the Digital Edition of Hotel & Motel Management - October 6, 2008

Hotel & Motel Management - October 6, 2008 Contents NYLO Brands Mix Up Lifestyle Segment La Quinta Eyes Mexico, Canada for Growth Perspective Legally Speaking Marketing Matters Satisfaction Trends Maintenance Doctor HotelWorld Update Trends & Stats Independent Hotels Top Hotel Multiunit Owners and Developers Survey Cleaning & Maintenance Music Wallcoverings Supplier News Transactions Softgoods: Bedding & Linens People Events Ad/Editorial Index Marketplace Classifieds Checking Out

Hotel & Motel Management - October 6, 2008

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