Hotel & Motel Management - October 15, 2007 - (Page 37)

ADVERTISEMENT HotelMotel.com | H&MM October 15, 2007 Advertorial 37 Choice Hotels Extended-Stay Brands: A Great Place To Be F ranchise development for Choice Hotels International’s extended stay brands— MainStay Suites® and Suburban Extended Stay Hotel®—has seen unprecedented growth through September. The remainder of the year looks to be robust. Due to a highly efﬁcient operating model that requires fewer staff at each property, high occupancy levels, and increased demand, extendedstay hotels have provided owners higher margins and greater returns. And growth indicators remain strong for the extended-stay segment. Over the last few years, MainStay Suites and Suburban® have posted excellent results, achieving the highest occupancy levels among all Choice Hotels International brands. Additionally, MainStay Suites and Suburban have seen signiﬁcant distribution growth, making them truly national brands. MainStay Suites and Suburban are also among the leading extended-stay brands nationwide in RevPAR index in their respective lodging segments. The strong performance of these brands—along with Choice’s substantial commitment to the extended stay lodging segment—has not gone unnoticed by developers. Approximately 20 Choice-brand extended-stay properties are under construction. In addition, developers have executed franchise agreements for another 50 hotels in the United States and Canada, with 35-plus more projects in the development pipeline. Choice has responded to this growing interest and the unique needs of this market by recently developing new prototypes for each brand. MainStay Suites and Suburban prototypes have been re-engineered to yield greater returns by removing added costs that did not provide increased space or functionality. The ﬁrst hotels built with these prototypes are now open. Multi-unit hotel developers are embracing MainStay Suites hotels in the mid-scale segment offer a relaxing environment where guests can enjoy residentialstyle amenities while away from home for longer periods of time. Services and amenities include studio and one-bedroom suites, a fully-equipped kitchen in every room, free high-speed Internet access, free cable TV with premium movie channels, weekly full housekeeping and optional daily light turndown service, guest laundry, iron and ironing board, sleeper sofa, community or club room, exercise room, and free weekday continental breakfast. Choice’s extended-stay brands. In recent months, two 25-site master development agreements have been executed. A large Canadian REIT is developing 25 hotels across Canada, with the ﬁrst three hotels breaking ground this fall. And a West Coast developer will be building 25 hotels in California, Oregon, Washington, Arizona and Utah. Other multi-unit owners have shown very strong interest in Choice’s extended-stay brands. MainStay Suites and Suburban owners enjoy the full support of Choice Hotels International, which is committed to helping its franchisees better satisfy guests and drive more guests and higher proﬁts to each hotel. Choice Hotels has a dedicated extendedstay division that is comprised of 25 industry veterans with signiﬁcant segment expertise. Choice’s unmatched size, scale and distribution lowers costs for owners by providing centralized services, technologies and purchasing assistance. With extensive consumer marketing and advertising programs, Choice creates brand awareness and loyalty for its hotel In the high end of the economy owners. Both extended-stay brands segment, Suburban Extended participate in the popular Choice Stay® hotels provide the essentials Privileges® rewards program—one of home at affordable rates while of the industry’s fastest-growing offering developers low investment loyalty programs, with 6 million requirements, higher occupancy rates members. and low operating costs. At Suburban hotels, guest services and amenities include studio and one-bedroom suites, well-equipped kitchens in every room, free high-speed Internet access, free cable TV with premium movie channels, weekly housekeeping service and guest laundry. For more information about developing a Choice-brand extended-stay hotel, please call (866) 878-5457. Published by Hotel & Motel Management http://HotelMotel.com

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Hotel & Motel Management - October 15, 2007 Contents Concord Sets Goal to Double Portfolio Leaders: Budgetel Brand Off and Running Pension Funds Put More Capital Into Hotels Perspective Letter to the Editor At Your Risk Consultant's Corner Sales Clinic On Finance Guest Column Trends & Stats Industry Leaders Say Healthy Times Will Continue Eco-Concious Hotels Looks for Certification Events Removing Chemicals, Suds from Housekeeping Products Handhelds Help Track Safe Activity People on The Move Awards Transactions Supplier News Ad/Editorial Index Bath Trends Marketplace Classifieds Checking Out

Hotel & Motel Management - October 15, 2007

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