Hotel & Motel Management - November 3, 2008 - (Page 3)

www.HotelMotel.com/digital_edition HotelMotel.com | H&MM November 3, 2008 In This Issue 3 www.HotelMotel.com Web Exclusives It just takes momentum To change anything, you must get people engaged. From there, you build momentum and can get them moving in the direction you need to go. BY RENIE CAVALLARI | PRESIDENT, FOUNDER AND DIRECTOR OF INSPIRATION, ASPIRE www.HotelMotel.com/cavallari 42 8 SPECIAL REPORT News 4 4 The rate debate BY STEPHANIE RICCA | EDITOR IN CHIEF Special Reports 28 An Industry Connected 34 Annual GM Survey An Industry ONLINE EXTRAS INCLUDE: C nnected Accor deﬁnes Motel 6 prototype rollout BY STEPHANIE RICCA | EDITOR IN CHIEF Technology 42 Point-of-sale systems BY JASON Q. FREED | SENIOR EDITOR 4 Holiday Inn eyes upscale, timeshare BY JASON Q. FREED | SENIOR EDITOR Watching a video of what a hotel looks like can provide priceless information to potential guests. With TVtrip, hoteliers can boost their Web presence for free by having a professional photographer shoot video of the property and post it online. When Starwood Hotels & Resorts Worldwide created aloft, it was launched in a virtual world, Second Life. Read more about aloft’s virtual life, as well as other information on social networking. Read about a service that expands a hotel’s online presence and makes it more personable by merging with an older channel, the telephone. A Q&A with Starwood’s Lurker, William Sanders, offers a glimpse at why the position was created and how he becomes a part of online travel communities. Hot Products 44 IH/M&RS product preview 8 Economy sets tone at The Lodging Conferece BY PAUL J. HENEY | EDITORIAL DIRECTOR Design 46 Outdoor lighting BY EMILY HANNA | ASSOCIATE EDITOR 8 Mellow vibe meets bold design at HD Boutique Expo BY PATRICIA SHEEHAN | EDITOR IN CHIEF, HOTEL DESIGN Hotel Operations 50 Refrigeration BY CHRIS CROWELL | ASSOCIATE EDITOR www.hotelmotel.com 8 IH/M&RS to focus on going green BY CHRIS CROWELL | ASSOCIATE EDITOR Departments 46 6 Perspective BY PAUL J. HENEY | EDITORIAL DIRECTOR 22 HotelWorld Update BY LIZ CRAWFORD 32 People on The Move 71 Marketplace 72 Ad/Editorial Index 73 Classiﬁeds 78 Checking Out 24 Trends & Stats BY JAN FREITAG 10 Legally Speaking BY KAREN MORRIS 26 Energy Star Update BY ANNA STARK 12 Sales Clinic BY HOWARD FEIERTAG 27 Satisfaction Trends BY JONATHAN BARSKY 14 On Finance BY JEFF WILDER 16 Travel Trends BY PETER C. YESAWICH 18 Cornell Insights BY GLENN WITHIAM 20 Franchise Law BY MORT ARONSON HOTEL & MOTEL MANAGEMENT (ISSN 0018-6082) is published semi-monthly, except monthly in January and August (22 issues yearly), by Questex Media Group, Inc., 306 W. Michigan St., Suite 200, Duluth, MN 55802. Subscription rates: $53.50 for 1 year, $90 for 2 years in the United States & Possessions; $74 for 1 year, $119 for 2 years in Canada and Mexico; all other countries $130 for 1 year, $213 for two years. Single copies (prepaid only): $4.60 in the United States; $5.60 in Canada and Mexico; $11.25 all other countries. Back issues, if available are $9 in the U.S.; $11 in Mexico and Canada; $22 for all other countries. International subscriptions will be subjected to $75 per annual order for air-expedited service. Include $6.50 per order plus $2 per additional copy for U.S. postage and handling. Periodicals postage paid at Duluth, MN 55806 and additional mailing ofﬁces. POSTMASTER: Please send address changes to Hotel & Motel Management, PO Box 1268 Skokie, IL 60076-8268. Canadian G.S.T. number: 840 033 278 RT0001, Publications Mail Agreement Number 40017597. Printed in the U.S.A. http://www.HotelMotel.com http://www.HotelMotel.com/digital_edition http://www.HotelMotel.com http://www.HotelMotel.com/cavallari http://www.hotelmotel.com

Table of Contents Feed for the Digital Edition of Hotel & Motel Management - November 3, 2008

Hotel & Motel Management - November 3, 2008 Contents The Rate Debate Accor Defines Motel 6 Prototype Rollout Holiday Inn Eyes Upscale, Timeshare Perspective Economy Sets Tone at The Lodging Conference Mellow Vibe Meets Bold Design at HD Boutique Expo IH/M&RS to Focus on Going Green Legally Speaking Sales Clinic On Finance Travel Trends Cornell Insights Franchise Law HotelWorld Update Trends & Stats Energy Star Update Energy Star Update An Industry Connected People on The Move Annual GM Survey Point-of-Sale Systems IH/M&RS Product Preview Outdoor Lighting Refrigeration Marketplace Ad/Editorial Index Classifieds Checking Out

Hotel & Motel Management - November 3, 2008

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