Hotel & Motel Management - November 3, 2008 - (Page 36)

36 Special Report ANNUAL GM SURVEY H&MM November 3, 2008 | HotelMotel.com www.HotelMotel.com/digital_edition UP CLOSE AND PERSONAL How old are you? 35-45 29.92% 46-54 29.92% 60+ 10.63% 55-59 12.20% 18-34 17.32% What is your job title? General Manager Owner/GM 93.25% 2.78% 3.97% N = 252 responses What’s your gender? Other Male 73.41% Female 26.59% What best describes your salary? $19,000 or less $20,000 to $29,000 $30,000 to $49,999 0.40% 3.57% 20.24% 26.98% 14.68% 14.29% 12.30% 7.54% N = 252 responses N = 254 responses $50,000 to $74,999 $75,000 to $89,999 $90,000 to $124,999 How long have you been employed in the lodging industry? Less than 5 years 6 to 10 years 11 to 15 years 16 to 20 years 21 to 25 years 26 or more years 5.91% 15.35% 17.32% 14.57% 18.90% 27.95% N = 254 responses $125,000 to $149,999 $150,000 or more N = 252 responses What is your highest level of formal education? High school diploma Two-year technical or college degree Four-year college degree Master’s degree 20.78% 20.78% 49.41% 9.02% N = 255 responses Do you plan to use all of your vacation time in 2008? Yes No Uncertain 47.24% 38.19% 14.57% N = 254 responses How many days off do you have in a typical month? 1 to 3 4 to 6 7 to 9 10 or more 11.02% 44.88% 41.34% 2.76% N = 254 responses How much vacation time do you receive annually? 5 days or less 6 to 13 days 14 to 20 days 21 to 30 days More than 30 days 8.66% 24.80% 46.46% 18.50% 1.57% N = 254 responses GM Survey results Continued from page 34 Your outlook is dim … on par with everyone else’s: The overwhelming majority of you (71 percent) said the environment in the lodging industry is worse than it was a year ago, and that 2009 isn’t looking much better. Last year at this time, most of you said you thought the 2007 environment was “better than it was a year ago” and you predicted 2008 would be about the same. In fact, most of you have had that attitude for the last four years, so this year truly is a turning point that shows us where we are in the business cycle. You are optimistic about occupancy: Looking ahead (about 35 percent of you say this). According to both Smith Travel Research and PKF Hospitality Research’s latest forecasts, those organizations predict occupancy to drop anywhere from 1 to 3 percentage points in 2009 [See story on page 4]. Let’s hope your properties keep both occupancy and rate stable. The gender divide isn’t equalizing: On average, three- our survey, the slight majority of you fell into the 46-54 age range. Last year, that slight majority advantage went to the 35- to 45year-olds. This year it’s an even split, so I can’t call this a trend, but I’ll keep an eye out for the answer to this question next year. The times are changing, but your average salary isn’t: fourths of you are male. That’s been pretty consistent since we started the survey in 2005. Does this 3:1 male/female ratio among GMs reﬂect the industry as a whole? At least it seems to reﬂect our survey year over year. Age-wise, you’re skewing a little younger: It’s interesting to to 2009, more than half of you forecast your property’s occupancy will remain ﬂat (about 32 percent of you say this) or increase a small amount note that even though the gender gap still is present, you seem to be achieving the GM title at a slightly younger age than in past years. For the ﬁrst two years of In 2005, most of you reported you made an annual salary of $50,000-$74,999. In 2006 most of you were in the $30,000$49,000 range. Last year and this year, most of you are back in the $50,000-$74,999 range. The news isn’t that most of you remain in that range, though. The news is that the salary bracket above that, $75,000$89,999, is steadily growing: Last year only 10 percent of you ﬁt into that category and this year nearly 15 percent of you are there. Midscale without food and beverage leads the pack: Experts but the segment most solidly represented in our survey year after year is midscale without food and beverage. Interesting to note: Back in 2005, 4 percent of you reported your primary property was luxury. In 2006, nearly 5 percent of you reported yourselves in that category, but last year the luxury number dropped to only 2.7 percent of you. This year about 3.2 percent of you say your hotel is in the luxury segment, so you’re gaining ground, but you’re still the minority, most likely because your segment counts fewer properties. Interest in sustainability is growing: We’ve been asking the percent) said sustainability was “somewhat important” to your average guest. This year, the majority of you (about 91 percent) classiﬁed sustainability as ranking from neutral to “very important” to your guests. Cross-reference that with the fact that most of you manage midscale properties, and the trends show interest in green isn’t reserved only for the luxury guest. To close, I point out that year after year, you rank “retaining talented employees” as the item that has the most impact on your hotel’s ﬁnancial results. The like to point out segments that grow and others that shrink, green question for three years. In 2006, spending on green/ LEED-certiﬁed products was amongst your lowest-spending categories. Last year you still reported spending the same small percentage of your budget (0.2 percent) in that category, but the majority of you (about 54 labor issue isn’t going away, nor is it minimizing in importance. Clearly, while you as a GM and the ﬁnancial success of your property contribute to your job health, it’s the people in your business who make the wheels turn. Thank you to everyone who participated in this year’s survey. sricca@questex.com http://www.HotelMotel.com http://www.HotelMotel.com/digital_edition

Table of Contents Feed for the Digital Edition of Hotel & Motel Management - November 3, 2008

Hotel & Motel Management - November 3, 2008 Contents The Rate Debate Accor Defines Motel 6 Prototype Rollout Holiday Inn Eyes Upscale, Timeshare Perspective Economy Sets Tone at The Lodging Conference Mellow Vibe Meets Bold Design at HD Boutique Expo IH/M&RS to Focus on Going Green Legally Speaking Sales Clinic On Finance Travel Trends Cornell Insights Franchise Law HotelWorld Update Trends & Stats Energy Star Update Energy Star Update An Industry Connected People on The Move Annual GM Survey Point-of-Sale Systems IH/M&RS Product Preview Outdoor Lighting Refrigeration Marketplace Ad/Editorial Index Classifieds Checking Out

Hotel & Motel Management - November 3, 2008

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