Hotel & Motel Management - November 3, 2008 - (Page 38)

38 Special Report ANNUAL GM SURVEY H&MM November 3, 2008 | HotelMotel.com www.HotelMotel.com/digital_edition YOUR PROPERTY What segment of the lodging industry does your hotel fall into (according to Smith Travel Research)? Luxury Upper-upscale Upscale 3.16% 10.67% 17.39% N = 254 responses How many of your employees are here on a seasonal visa (H-2B)? Less than 5 5 to 20 21 to 40 More than 40 92.86% 5.46% 0.84% 0.84% N = 238 responses Is your hotel part of a franchised chain? Yes 62.60% No 37.40% What is your annual purchasing budget? Less than $500,000 41.20% How many employees do you manage at the hotel? 10 or less 11 to 24 25 to 49 50 to 99 100 to 174 175 to 299 300 or more 0.79% 24.90% 32.02% 18.18% 13.04% 4.74% 6.32% N = 253 responses Midscale with food and beverage 23.72% Midscale without food and beverage 37.94% Economy 7.11% N = 253 responses $501,000 to $999,999 22.80% How happy are you with your current franchise agreement? Not at all happy Somewhat unhappy Neutral Happy Very happy 3.80% 5.06% 28.48% 39.24% 23.42% N = 158 responses $1 million to $1.5 million 15.60% $1.51 million to $2 million 6.40% What is the location of your hotel? Northeast Mid-Atlantic Southeast Midwest Mountains South Paciﬁc Northwest Southwest California 14.80% 7.20% 18.40% 24.40% 4.0% 8.0% 4.80% 9.20% 9.20% N = 250 responses More than $2 million 14.00% N = 250 responses At your hotel, organized labor unions are: A key part of our business 1.58% model A normal inconvenience that we deal with 3.56% Not an issue 56.92% How long since your property was last renovated? Less than 1 year 1 to 3 years 4 to 5 years 6 to 10 years More than 10 years 22.92% 37.15% 19.37% 16.21% 4.35% When will the next renovation of your hotel occur? Within 6 months 6 to 12 months 13 to 18 months 19 to 24 months 2 to 3 years 4 or more years 13.83% 18.97% 13.44% 12.25% 17.39% 24.11% N = 253 responses What piece of technology are you considering upgrading next? Televisions 52.85% Telephones 4.47% Wireless infrastructure 11.79% PMS 15.85% In-room entertainment 8.13% Other 6.91% N = 246 responses Something we do not wish to be involved with 37.94% N = 253 responses Describe the market location your hotel competes in: Tertiary/Small Town 11.11% Highway Suburban Airport Urban/City Center Resort 12.70% 20.24% 10.32% 28.17% 17.46% N = 252 responses N = 253 responses How important is sustainability to your hotel’s average guest? 1 Not at all important 1.19% What degree of importance do you place on the following topics in terms of each’s impact on the hotel’s ﬁnancial results? Please rank these topics using the scale provided where 1 is not at all important and 5 is very important. 1 2 3 4 5 0.40% 0.40% 3.59% 17.93% 77.69% Retaining talented employees N = 251 responses Hotel safety and security N = 251 responses 0.40% 3.19% 12.35% 31.08% 52.99% 0.80% 3.61% 16.87% 30.12% 48.59% Weakening economy N = 249 responses Revenue growth N = 251 responses 0.00% 0.00% 5.18% 40.64% 54.18% Brand standards N = 247 responses 5.67% 6.07% 27.53% 35.22% 25.51% Amenity creep N = 248 responses 3.23% 8.87% 40.73% 31.85% 15.32% Operating cost creep N = 251 responses 0.40% 1.59% 23.51% 48.61% 25.90% The future of the airline industry N = 249 responses 8.84% 11.65% 32.13% 27.31% 20.08% Distribution channels, third-party Internet sites N = 250 responses 4.80% 8.80% 26.00% 37.60% 22.80% Financial strength N = 248 responses 0.40% 1.21% 13.71% 43.95% 40.73% Anticipating guest expectations N = 249 responses 0.00% 0.80% 11.24% 34.14% 53.82% Overbuilding/supply N = 250 responses 2.40% 9.60% 29.60% 30.80% 27.60% The pace of technology change N = 250 responses 2.80% 8.80% 38.00% 33.60% 16.80% 2 Somewhat unimportant 8.33% 3 Neutral 4 Important 5 Very important 37.30% 29.76% 23.41% N = 252 responses How many rooms are there in the hotel you manage? Under 50 51-80 81-100 101-150 151-300 301-500 501-800 801 or more 0.40% 16.21% 15.42% 27.27% 30.04% 6.72% 3.56% 0.40% N = 253 responses What is the ﬁrst thing you would change to make your hotel’s operations more sustainable? Develop a voluntary linen re-use program for guests 16.80% Incorporate sustainable products into operations 31.56% Make lighting and energy more efﬁcient 42.62% Other 9.02% N = 244 responses http://www.HotelMotel.com http://www.HotelMotel.com/digital_edition

Table of Contents Feed for the Digital Edition of Hotel & Motel Management - November 3, 2008

Hotel & Motel Management - November 3, 2008 Contents The Rate Debate Accor Defines Motel 6 Prototype Rollout Holiday Inn Eyes Upscale, Timeshare Perspective Economy Sets Tone at The Lodging Conference Mellow Vibe Meets Bold Design at HD Boutique Expo IH/M&RS to Focus on Going Green Legally Speaking Sales Clinic On Finance Travel Trends Cornell Insights Franchise Law HotelWorld Update Trends & Stats Energy Star Update Energy Star Update An Industry Connected People on The Move Annual GM Survey Point-of-Sale Systems IH/M&RS Product Preview Outdoor Lighting Refrigeration Marketplace Ad/Editorial Index Classifieds Checking Out

Hotel & Motel Management - November 3, 2008

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