Hotel & Motel Management - November 3, 2008 - (Page 61)

www.HotelMotel.com/digital_edition HotelMotel.com | H&MM November 3, 2008 News 61 Design Continued from page 8 array of music and entertainment delivery systems. Design innovator Roger Thomas, EVP Design, Wynn Design and Development, kicked off the conference with a keynote conversation that touched on the nature of luxury, the boutique appeal and the stories behind celebrated Wynn projects, including the new Encore (opening in December), described as “the stylish younger sister of Wynn Las Vegas.” In another session, designer Cheryl Rowley spoke to the importance of branding and the use Hotel Design sat down with roundtable members, from left, [back row] Anthony DiGuiseppe, principal, DiGuiseppe Architecture; Raymond Neal, VP, HKS Hill Glazier Studio; Judy Seiter, designer, Hatchett Hospitality; [front row] Faith Taylor, VP sustainability, Wyndham Worldwide; and Brenda Wulff, director of interior design, Cambria Suites at Choice Hotels International. ONLINE EXTRA! For a detailed account of the roundtable, check out the November issue of Hotel Deisgn or visit www.hoteldesignmagazine.com. of design as a branding element. “It’s all about the brands,” Rowley said. “Brands are bigger than ever.” To that end, she illustrated how her extensive work with Kimpton Hotels helped to establish and grow its Monaco brand, based on the tagline, “Every hotel tells a story.” Designer roundtable While in Miami, Hotel Design magazine, together with sponsor Front of the House, hosted a group of design experts at the Sagamore Hotel to further explore trends in hospitality design. The roundtable group included Faith Taylor, VP sustainability, Wyndham Worldwide; Raymond Neal, VP, HKS Hill Glazier Studio; Judy Seiter, designer, Hatchett Hospitali- ty; Brenda Wulff, director of interior design, Cambria Suites at Choice Hotels International; and Anthony DiGuiseppe, principal, DiGuiseppe Architecture. The participants addressed a broad range of topics, including globalization, sustainability and the rising inﬂuence of design across all segments of the hotel industry. Both brand representatives and independent designers reported increased development and demand for design worldwide, especially in South and Central America, Asia and Mexico. Sourcing on foreign projects is a challenge for designers, with the various code standards, import restrictions and quality issues. Increasing consumer taste levels also are compelling developers and brands to constantly evaluate and improve their offerings, the participants said. “We have a very smart, savvy customer out there,” Wulff said. “Our brand strategy is: we want to be authentic, we want to be genuine, so we want to deliver what we have promised to those guests. We design to a mindset and not necessarily an age group or a speciﬁc target group.” Accessibility, seamlessness and overall good design were passions of the group. “Travelers today are savvy and they expect good design, they expect things to work right,” DiGuiseppe said. psheehan@questex.com On Site No Downtime Cost Efficient Refinishing & Upholstery Armoire Modification Custom Granite & Quartz Jack Pack & Bracket Installation 10-20 Rooms per Day GSA Approved Vendor GS-29F-0002M JEFFREY SALTER Clean & Non-toxic Professional Finish Warranted Recognized Globally Booth #3626 IH/M&R Show 1.800.523.9448 www.therefinishingtouch.com CIRCLE NO. 121 CIRCLE NO. 150 http://www.HotelMotel.com/digital_edition http://www.HotelMotel.com http://www.hoteldesignmagazine.com http://www.therefinishingtouch.com http://www.dowhotelco.com http://www.dowhotelco.com

Table of Contents Feed for the Digital Edition of Hotel & Motel Management - November 3, 2008

Hotel & Motel Management - November 3, 2008 Contents The Rate Debate Accor Defines Motel 6 Prototype Rollout Holiday Inn Eyes Upscale, Timeshare Perspective Economy Sets Tone at The Lodging Conference Mellow Vibe Meets Bold Design at HD Boutique Expo IH/M&RS to Focus on Going Green Legally Speaking Sales Clinic On Finance Travel Trends Cornell Insights Franchise Law HotelWorld Update Trends & Stats Energy Star Update Energy Star Update An Industry Connected People on The Move Annual GM Survey Point-of-Sale Systems IH/M&RS Product Preview Outdoor Lighting Refrigeration Marketplace Ad/Editorial Index Classifieds Checking Out

Hotel & Motel Management - November 3, 2008

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