Hotel & Motel Management - November 5, 2007 - (Page 36)

36 Special Report ANNUAL GM SURVEY H&MM November 5, 2007 | HotelMotel.com www.HotelMotel.com/digital_edition PERFORMANCE INDICATORS Is the current environment in the lodging industry: Looking to 2008, do you expect the environment in the lodging industry to: 39% 49.7% Better than it was a year ago Be better than it is now During 2007, has your hotel’s average daily rate: Increased 10% or more Increased 5% to 9.9% Increased 0.1% to 4.9% Remained ﬂat Decreased 0.1% to 4.9% Decreased 5% or more 5.5% 4.7% 1.3% N = 471 responses 19.1% 40.1% 29.3% 18.1% Worse than it was a year ago 11.8% 49.2% Be the same as it is now Be worse than it is now During 2008, do you expect your hotel’s average daily rate to: Increase 10% or more Increase 5% to 9.9% Increase 0.1% to 4.9% Remain ﬂat Decrease 0.1% to 4.9% 6.8% 1.5% N = 470 responses 32.2% The same as it was a year ago 6% 40.9% 44.9% N = 475 responses N = 474 responses Decrease 5% or more 0% Do reservations at your hotel booked through the Internet, either through a branded site or thirdparty sites, generate higher average rates than those booked through more traditional vehicles (toll-free numbers, walk-in business, etc.) During 2007, has your hotel’s occupancy: Increased 10% or more Increased 5% to 9.9% Increased 0.1% to 4.9% Remained ﬂat Decreased 0.1% to 4.9% Decreased 5% or more 12.3% 19.4% 31.9% 17.9% 12.8% 5.7% N = 470 responses During 2008, do you expect your hotel’s occupancy to: Increase 10% or more Increase 5% to 9.9% Increase 0.1% to 4.9% Remain ﬂat Decrease 0.1% to 4.9% Decrease 5% or more 7.4% 21.1% 41.6% 22.8% 5.9% 1.1% N = 473 responses 63.7% 36.3% No Yes N = 471 responses RETURN ON INVESTMENT How much money do you annually spend on the product categories listed to the right? Less than $500,000 $501,000 to $999,999 $1 million to $1.5 million $1.51 million to $2 million More than $2 million 14.9% 6.4% 2.2% 4.9% N = 451 responses What product area that you are responsible for purchasing do you do the most spending (choose one)? Technology Furnishing, ﬁxtures & equipment Guest amenities & services Tabletop Uniforms Linen & bedding Cleaning/maintenance Food and beverage Fitness equipment Foodservice equipment ADA compliance products Bathroom items and bath amenities Green/LEED-certiﬁed products 5.9% 19.6% 24.8% 0.2% 0.5% 13.1% 10.8% 17.1% 0.7% 0.5% 0% 6.8% 0.2% N = 444 responses Which of the following product areas are you responsible for purchasing (check all that apply)? Technology Furnishing, ﬁxtures & equipment Guest amenities & services Tabletop Uniforms Linen & bedding Cleaning/maintenance Food and beverage Fitness equipment Foodservice equipment ADA compliance products Bathroom items and bath amenities Green/LEED-certiﬁed products 65.4% 73.2% 87.9% 55.6% 87.1% 85.7% 85.7% 75.2% 67.6% 60.7% 70.3% 83% 51.8% N = 448 responses 71.6% http://HotelMotel.com http://www.HotelMotel.com/digital_edition

Table of Contents Feed for the Digital Edition of Hotel & Motel Management - November 5, 2007

Hotel & Motel Management - November 5, 2007 Contents M&A Pace Slowing After Early Boom LodgeWorks Jumps Into Upscale Game Accor Reorganizes Leadership, Structure Perspective At Your Risk Travel Trends Sales Clinic On Finance Family Business Matters Cornell Insights Franchise Law Training Trends Satisfaction Trends Management Trends Events Guest Column Trends & Stats GM Survey Historic Property Conversions Offer Appeal for All Extended-Stay Brands Survey Green is the Word at IH/M&R Show Transactions Restaurant POS Handhelds Keep Managers Alerted Rising Costs Confront Midwest Builders Business Travelers: Breakfast Still an Important Perk IH/M&RS Product Preview Vacation Ownership Projects to Grow in U.S., Abroad Awards Training Programs Jump to Front Lines Refrigeration: Before You Break It, Fix It Lighting Enhances Property People Supplier News Best Western Aims High with Atria Vantage Makes Global Plans Sierra Moves Forward with New Name, High Expectations Maintenance Doctor Social Marketing Makes Way into Hotel Industry People Ad/Editorial Index Marketplace Classifieds Checking Out

Hotel & Motel Management - November 5, 2007

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