Hotel & Motel Management - November 5, 2007 - (Page 62)

62 ConsumerInsight POWERED BY YPARTNERSHIP | H&MM | IHG H&MM November 5, 2007 | HotelMotel.com www.HotelMotel.com/digital_edition Business travelers: Breakfast still an important perk By Greg Dunn and Elizabeth Gonzalez H&MM COLUMNISTS A complimentary breakfast (either continental or, better yet, full American) included with the room rate is the single most important perk for business travelers today. Nearly seven in 10 agree that a good hotel/motel/resort when traveling for business Perks are extremely or very important when selecting a hotel/ motel/resort when traveling for business* * Percentages represent a top 2 box score on a scale of one to ﬁve where 1=not at all important and 5=extremely important »The importance of perks when selecting a Total Male Female Annual household Annual household income less income of than 75K 75K and up breakfast is either “very” or “extremely important” when selecting lodging accommodations. Delayed check-out, a hotel frequent-stay program and room upgrades are important to roughly six in 10, while approximately half cite accommodations that offer online check-in with a roomselection option or the option of posting airline frequent-ﬂyer miles as important. Four in 10 business travelers find complimentary in-room amenities such as fruit or confections to be “very/extremely” important, while approximately one-third ﬁnd a separate checkin area for preferred guests or a concierge club or ﬂoor impor- tant. Few business travelers (approximately one in ﬁve) ﬁnd an in-room honor bar or the ability to check-in remotely from a PDA to be signiﬁcant perks. Male business travelers are more likely than females to ﬁnd a separate check-in for preferred guests and a concierge club or ﬂoor to be “very/extremely” im- portant, with four in 10 male business travelers citing a preference for each (versus one-quarter of female business travelers). hmm@questex.com Greg Dunn is director of insights at Ypartnership. Elizabeth Gonzalez is marketing research manager at Ypartnership. Married Not married Complimentary continental breakfast 68% 68% 69% Complimentary full American breakfast 68% 67% 69% Delayed check-out 62% 61% 65% Hotel frequent-stay program 61% 62% 59% Room upgrades 56% 56% 56% Online check-in with room-selection option 53% 53% 53% Airline frequent-ﬂyer miles 48% 51% 43% Complimentary in-room amenity 41% 40% 43% Separate check-in area for preferred guests 35% 41% 28% Concierge or club ﬂoor 32% 37% 24% In-room honor bar 23% 23% 24% Remote check-in from PDA 20% 21% 18% N=300 resp N=180 resp N=120 resp 68% 74% 63% 61% 52% 55% 44% 44% 28% 25% 30% 22% N=87 resp 69% 66% 62% 61% 58% 52% 50% 40% 38% 35% 21% 19% 69% 68% 61% 60% 58% 52% 48% 40% 37% 31% 18% 19% 68% 69% 64% 62% 52% 56% 48% 44% 32% 33% 32% 22% N=213 resp N=192 resp N=108 resp The importance of room upgrades when selecting a hotel/motel/resort for business travel: of male respondents said it was extremely important N=180 resp. CIRCLE NO. 133 24% of female respondents said it was extremely important N=120 resp. 27% of all respondents said it was extremely important N=300 resp. 25% http://HotelMotel.com http://www.HotelMotel.com/digital_edition http://www.IHG.com/development http://www.IHG.com/development

Table of Contents Feed for the Digital Edition of Hotel & Motel Management - November 5, 2007

Hotel & Motel Management - November 5, 2007 Contents M&A Pace Slowing After Early Boom LodgeWorks Jumps Into Upscale Game Accor Reorganizes Leadership, Structure Perspective At Your Risk Travel Trends Sales Clinic On Finance Family Business Matters Cornell Insights Franchise Law Training Trends Satisfaction Trends Management Trends Events Guest Column Trends & Stats GM Survey Historic Property Conversions Offer Appeal for All Extended-Stay Brands Survey Green is the Word at IH/M&R Show Transactions Restaurant POS Handhelds Keep Managers Alerted Rising Costs Confront Midwest Builders Business Travelers: Breakfast Still an Important Perk IH/M&RS Product Preview Vacation Ownership Projects to Grow in U.S., Abroad Awards Training Programs Jump to Front Lines Refrigeration: Before You Break It, Fix It Lighting Enhances Property People Supplier News Best Western Aims High with Atria Vantage Makes Global Plans Sierra Moves Forward with New Name, High Expectations Maintenance Doctor Social Marketing Makes Way into Hotel Industry People Ad/Editorial Index Marketplace Classifieds Checking Out

Hotel & Motel Management - November 5, 2007

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