Hotel & Motel Management - December 10, 2007 - (Page 27)

www.HotelMotel.com/digital_edition HotelMotel.com | H&MM December 10, 2007 ConsumerInsight POWERED BY YPARTNERSHIP | H&MM | IHG 27 Perks are extremely or very important when selecting a hotel/motel/resort when traveling for leisure* * Percentages represent a top 2 box score on a scale of one to ﬁve where 1=not at all important and 5=extremely important of respondents with an annual household income less than 75K said it is extremely 17% Types of accommodations when traveling for leisure Economy Complimentary continental breakfast 60% Complimentary full American breakfast 49% Delayed check-out 43% Hotel frequent-stay program 36% Room upgrades 30% Online check-in with room-selection option 40% Airline frequent-ﬂyer miles 17% Complimentary in-room amenity 15% Separate check-in area for preferred guests 17% Concierge or club ﬂoor 11% In-room honor bar 5% Remote check-in from PDA 10% N=81 resp Luxury 74% 58% 63% 74% 76% 74% 63% 66% 55% 47% 45% 26% N=38 resp The importance of delayed check-out when selecting a hotel/motel/ resort for leisure travel: important N=112 responses of respondents younger than 42 years old said it is extremely important N=120 responses 27% of respondents who are not married said it is extremely important N=88 responses 26% What’s extremely important when selecting a luxury hotel/motel/ resort when traveling for leisure: Room upgrades N=38 respondents 42% 39% 37% Airline frequent ﬂyer miles N=38 respondents Online check-in with room selection option N=38 respondents The data appearing in this report were collected from a sample of 305 leisure travelers, selected randomly from a panel representative of U.S. adults using Ypartnership’s AmeriLink Internet Surveying Service. Business travelers were prescreened for having taken a leisure trip of at least 75 miles from home during the past year that required an overnight stay. Using a 95 percent conﬁdence level, the estimated margin of error for this segment of travelers is +/- 5.7 percent. A quota was established to yield a 60:40 split of male and female business travelers. The ﬁeldwork for this study was conducted in August 2007. HOTEL & MOTEL MANAGEMENT will present the results from this and several upcoming Ypartnership surveys throughout 2007. For ConsumerInsights articles from past issues, visit www.HotelMotel.com/consumertrends. Methodology CIRCLE NO. 113 http://www.hotelmotel.com/digital_edition http://hotelmotel.com http://www.ihg.com/development http://www.ihg.com/development http://www.hotelmotel.com/consumertrends

Table of Contents Feed for the Digital Edition of Hotel & Motel Management - December 10, 2007

Table of Contents News Wildfires test hotels' emergency plans LIIC roundtable: Capital available for hotel projects Departments Perspective Letters to the Editor At Your Risk Family Business Matters Sales Clinic On Finance Satisfaction Trends HotelWorld Update Events Trends & Stats Special Report H&MM's "year in review" tackles the top seven in 2007 Transactions Consumer Insight Travelers rank free breakfast high on must-have items Hot Products IH/M&RS Editors' Choice Award winners Construction Spending up, costs steady in construction Design Window treatments Ad/Editorial Index Marketplace Classifieds Checking Out

Hotel & Motel Management - December 10, 2007

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