Hotel & Motel Management - December 27, 2007 - (Page 27) cused more on design to distinguish was a hot topic during November’s their projects than ever before,” said International Hotel/Motel & ResThomas E. Sprinkle, vice president taurant Show in New York. Continued from page 20 and principal, SB Architects. “We “Buying a certificate doesn’t line is a milestone event,” said Patrick Ford, find that clients are willing to reach make you green,” said Lyndall De president, Lodging Econometrics. “It reflects further in terms of design, and more Marco, executive director, Internathe surge of select-service and midmarket willing than ever to try things that tional Tourism Partnership, The brands developed earlier, as well as a num- have not been done before.” Prince of Wales International Busiber of new, contemporary brands launched Scott A. Lee, senior vice presi- Lee ness Leaders Forum, as she modin recent years.” dent and principal for SB Architects, SB ARCHITECTS erated the “Going Green” panel. Guests are more demanding when it added: “From the projects we have She was referring to the influence comes to the unique and functional in their in the pipeline, the outlook for luxury hotels of the U.S. Green Building Council’s Leadlodging experiences. They also are and resorts continues to look strong. ership in Energy and Environmental Design better educated, travel more and are Even with a strong supply, proper- standards. exposed to plenty of good design in ties that have differentiated them“[Being green] begins with a thought all aspects of life. selves—have dug a little deeper to process,” De Marco said. “What makes a hoDesigners and developers are create something unique—will tel sustainable involves an integrated, holistic competing to offer the best, most continue to capture the market.” process that encompasses site use, water and forward-thinking design, from the Interest in green design spiked energy use, materials and resources, operlatest advances in technology, to the dramatically in 2007, and the trend ations and community and social relations.” most luxurious beds and baths, to toward green development and opDespite the lofty ideals that green design destination restaurants and spas. erations will continue in 2008. aspires to foster, the initiative won’t work for Sprinkle “In the past year, our clients fo- SB ARCHITECTS Environmental responsibility See Design outlook | page 29 Design issues http://QuoizelHospitality.com http://QuoizelHospitality.com
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