Hotel & Motel Management - March 2009 - (Page 40)

H&MM March 2009 | HotelWorldNetwork.com 40 Technology PROPERTY-MANAGEMENT SYSTEMS “During the loyalty program process, they check ‘yes’ if they’re interested in golf packages.” TRACY GAUDETTE, COAST HOTELS Technology allows for sharing databases By Jason Q. Freed SENIOR EDITOR A ccessing a single database from multiple properties has been extremely beneﬁcial in learning about the typical guest. If information on one guest is collected at Property A, and later that guest checks into sister Property B, Property B can obtain and add to that guest’s information from a shared, hosted database. “At the property, there is very, very low local [information technology] knowledge required,” said Andrew Sanders, VP of sales for Multi-Systems, which uses a program called The Helm to host databases and communicate with multiple property-management systems. “Software allows for COAST HOTELS Staffs at Coast Hotels & Resorts are taught to collect guest information during conversation. collection of data at all customer touchpoints: reservation, check-in, stay-over, checkout and at multiple hotel locations,” said Tanya Pratt, executive director of customer information systems for Fairmont Rafﬂes Hotels International, which uses Micros PMS software. “Having a centralized repository of this information then allows for all those interacting with the guest to access the same info.” Lisa Jane Gibson, director of revenue management for Vintage Hotels, said the single-database system works best for her. Not only can the ﬁve Vintage properties share information to meet guest expectations, but marketing teams can use shared databases to get a larger customer representation. “Through NorthwindMaestro software, my marketing team can clearly deﬁne what they’re looking for,” she said. “I’m able to use business analytics to drill down into the bucket database and quickly pull information.” For more info Company Circle No. Agilisys. . . . . . . . . . . . . . . . . 273 Aptech . . . . . . . . . . . . . . . . . 274 Autoclerk . . . . . . . . . . . . . . . 275 Hotel Concepts. . . . . . . . . . . 276 innRoad . . . . . . . . . . . . . . . . 277 Micros Systems . . . . . . . . . . 278 Multi-Systems . . . . . . . . . . . 279 Northwind-Maestro. . . . . . . . 280 Softbrands . . . . . . . . . . . . . . 281 CIRCLE NO. 134 http://www.HotelWorldNetwork.com http://www.msisolutions.com http://www.msisolutions.com http://www.msisolutions.com

Table of Contents Feed for the Digital Edition of Hotel & Motel Management - March 2009

Hotel & Motel Management - March 2009 Contents News Perspective Green Focus Legally Speaking Franchise Law Sales Clinic Legal FAQ Trends & Stats Timeshare On Finance Management Companies Stuggle to Cut Costs While Keeping Guest Satisfaction Up Top Third-Party Management Companies Chart Hot Products Technology Marketplace Ad/Editorial Index Checking Out

Hotel & Motel Management - March 2009

Hotel & Motel Management - March 2009 - Hotel & Motel Management - March 2009 (Page Cover1) Hotel & Motel Management - March 2009 - Hotel & Motel Management - March 2009 (Page Cover2) Hotel & Motel Management - March 2009 - Contents (Page 3) Hotel & Motel Management - March 2009 - News (Page 4) Hotel & Motel Management - March 2009 - News (Page 5) Hotel & Motel Management - March 2009 - Perspective (Page 6) Hotel & Motel Management - March 2009 - Perspective (Page 7) Hotel & Motel Management - March 2009 - Green Focus (Page 8) Hotel & Motel Management - March 2009 - Green Focus (Page 9) Hotel & Motel Management - March 2009 - Legally Speaking (Page 10) Hotel & Motel Management - March 2009 - Legally Speaking (Page 11) Hotel & Motel Management - March 2009 - Franchise Law (Page 12) Hotel & Motel Management - March 2009 - Franchise Law (Page 13) Hotel & Motel Management - March 2009 - Sales Clinic (Page 14) Hotel & Motel Management - March 2009 - Sales Clinic (Page 15) Hotel & Motel Management - March 2009 - Legal FAQ (Page 16) Hotel & Motel Management - March 2009 - Legal FAQ (Page 17) Hotel & Motel Management - March 2009 - Trends & Stats (Page 18) Hotel & Motel Management - March 2009 - Trends & Stats (Page 19) Hotel & Motel Management - March 2009 - Timeshare (Page 20) Hotel & Motel Management - March 2009 - Timeshare (Page 21) Hotel & Motel Management - March 2009 - On Finance (Page 22) Hotel & Motel Management - March 2009 - On Finance (Page 23) Hotel & Motel Management - March 2009 - Management Companies Stuggle to Cut Costs While Keeping Guest Satisfaction Up (Page 24) Hotel & Motel Management - March 2009 - Management Companies Stuggle to Cut Costs While Keeping Guest Satisfaction Up (Page 25) Hotel & Motel Management - March 2009 - Top Third-Party Management Companies Chart (Page 26) Hotel & Motel Management - March 2009 - Top Third-Party Management Companies Chart (Page 27) Hotel & Motel Management - March 2009 - Top Third-Party Management Companies Chart (Page 28) Hotel & Motel Management - March 2009 - Top Third-Party Management Companies Chart (Page 29) Hotel & Motel Management - March 2009 - Top Third-Party Management Companies Chart (Page 30) Hotel & Motel Management - March 2009 - Top Third-Party Management Companies Chart (Page 31) Hotel & Motel Management - March 2009 - Top Third-Party Management Companies Chart (Page 32) Hotel & Motel Management - March 2009 - Top Third-Party Management Companies Chart (Page 33) Hotel & Motel Management - March 2009 - Top Third-Party Management Companies Chart (Page 34) Hotel & Motel Management - March 2009 - Top Third-Party Management Companies Chart (Page 35) Hotel & Motel Management - March 2009 - Top Third-Party Management Companies Chart (Page 36) Hotel & Motel Management - March 2009 - Hot Products (Page 37) Hotel & Motel Management - March 2009 - Technology (Page 38) Hotel & Motel Management - March 2009 - Technology (Page 39) Hotel & Motel Management - March 2009 - Technology (Page 40) Hotel & Motel Management - March 2009 - Technology (Page 41) Hotel & Motel Management - March 2009 - Technology (Page 42) Hotel & Motel Management - March 2009 - Technology (Page 43) Hotel & Motel Management - March 2009 - Marketplace (Page 44) Hotel & Motel Management - March 2009 - Marketplace (Page 45) Hotel & Motel Management - March 2009 - Marketplace (Page 46) Hotel & Motel Management - March 2009 - Marketplace (Page 47) Hotel & Motel Management - March 2009 - Ad/Editorial Index (Page 48) Hotel & Motel Management - March 2009 - Ad/Editorial Index (Page 49) Hotel & Motel Management - March 2009 - Ad/Editorial Index (Page 50) Hotel & Motel Management - March 2009 - Ad/Editorial Index (Page 51) Hotel & Motel Management - March 2009 - Ad/Editorial Index (Page 52) Hotel & Motel Management - March 2009 - Ad/Editorial Index (Page 53) Hotel & Motel Management - March 2009 - Checking Out (Page 54) Hotel & Motel Management - March 2009 - Checking Out (Page Cover3) Hotel & Motel 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