Hotel & Motel Management - March 2009 - (Page 45) H&MM March 2009 | HotelWorldNetwork.com “The idea is to then put all of this together this becomes their one-stop shop.” KEN GREENE, DAYS INN News & Analysis INDUSTRY COVERAGE managers, but it’s difficult to get down to the line staff and how they interact with guests,” Greene said. “There’s a lot of turnover; they tend to be a little younger and don’t necessarily train in traditional ways. ” ccrowell@questex.com 45 Wyndham Continued from page 4 report card.” Alongside those goals is a bigger focus on going green, which Danziger said should save hoteliers 10 percent of their operating costs. “We’ve made a commitment to being green because it’s the right thing to do,” he said. “We’ve adopted four key initiatives for all our brands—energy conservation, water conservation, linen reuse and recycling programs and developing green standards. ” al guest through a hotel and interacts with housekeepers and front desk clerks, and then offers multiple phrases to choose from during conversation. The avatar’s mood changes as a result of the phrases you select. “We can train owners and Get all the benefits of GDS Internet and toll-free reservations, without all the cost. High-tech. Low fees. Marketing initiatives The biggest buzz among franchisees surrounded the new advertising campaigns. Both Super 8 and Days Inn are establishing a new brand attitude, using their respective brand logos, which were revamped during the last two years, as the focal point. “We’re launching ads in radio, print and TV—we haven’t backed off a nickel in our media,” Super 8 President John Valletta said. Lisa Parada, senior director of marketing for Super 8, said its core audience, NASCAR fans and Hispanics, has been more aggressively targeted than in the past. At the same time, the brand is trying to capture the attention of the elusive millennial market. “We did some research targeted at the younger generation and surveyed them on what they would like,” Parada said. “We found they responded to the concept of ‘getting out there.’ Our research says they will respond to that, and we want to show them the improvements the brand has made.” Danziger said Wyndham is focusing more of its marketing resources online than in the past. We’ve been looking to the future for over 30 years. From sophisticated GDS Internet and toll-free reservations, to personal attentive service – with flat fees and simple yearly renewal. Plus, there are no mandates on decor or furnishings so you continue to run your business your way. Get an edge on the competition, call Lisa Sawyer at 817.861.6088 info@budgethost.com CIRCLE NO. 133 CIRCLE NO. 106 GUESS WHAT YOUR GUESTS JUST BROUGHT IN WITH THEM! LICE BED BUGS New technology Days Inn President Ken Greene was most proud of his brand’s effort to improve relations with franchisees through new technology. The first way is through the Days Inn Virtual Trainer—video game software designed to help train line staff’s interactions with guests. The program takes a virtuCIRCLE NO. 135 ® CIRCLE NO. 144 http://www.HotelWorldNetwork.com http://www.mirrormatecommercial.com http://www.universal-textile.net http://www.sterifab.com
Table of Contents Feed for the Digital Edition of Hotel & Motel Management - March 2009 Hotel & Motel Management - March 2009 Contents News Perspective Green Focus Legally Speaking Franchise Law Sales Clinic Legal FAQ Trends & Stats Timeshare On Finance Management Companies Stuggle to Cut Costs While Keeping Guest Satisfaction Up Top Third-Party Management Companies Chart Hot Products Technology Marketplace Ad/Editorial Index Checking Out Hotel & Motel Management - March 2009 Hotel & Motel Management - March 2009 - Hotel & Motel Management - March 2009 (Page Cover1) Hotel & Motel Management - March 2009 - Hotel & Motel Management - March 2009 (Page Cover2) Hotel & Motel Management - March 2009 - Contents (Page 3) Hotel & Motel Management - March 2009 - News (Page 4) Hotel & Motel Management - March 2009 - News (Page 5) Hotel & Motel Management - March 2009 - Perspective (Page 6) Hotel & Motel Management - March 2009 - Perspective (Page 7) Hotel & Motel Management - March 2009 - Green Focus (Page 8) Hotel & Motel Management - March 2009 - Green Focus (Page 9) Hotel & Motel Management - March 2009 - Legally Speaking (Page 10) Hotel & Motel Management - March 2009 - Legally Speaking (Page 11) Hotel & Motel Management - March 2009 - Franchise Law (Page 12) Hotel & Motel Management - March 2009 - Franchise Law (Page 13) Hotel & Motel Management - March 2009 - Sales Clinic (Page 14) Hotel & Motel Management - March 2009 - Sales Clinic (Page 15) Hotel & Motel Management - March 2009 - Legal FAQ (Page 16) Hotel & Motel Management - March 2009 - Legal FAQ (Page 17) Hotel & Motel Management - March 2009 - Trends & Stats (Page 18) Hotel & Motel Management - March 2009 - Trends & Stats (Page 19) Hotel & Motel Management - March 2009 - Timeshare (Page 20) Hotel & Motel Management - March 2009 - Timeshare (Page 21) Hotel & Motel Management - March 2009 - On Finance (Page 22) Hotel & Motel Management - March 2009 - On Finance (Page 23) Hotel & Motel Management - March 2009 - Management Companies Stuggle to Cut Costs While Keeping Guest Satisfaction Up (Page 24) Hotel & Motel Management - March 2009 - Management Companies Stuggle to Cut Costs While Keeping Guest Satisfaction Up (Page 25) Hotel & Motel Management - March 2009 - Top Third-Party Management Companies Chart (Page 26) Hotel & Motel Management - March 2009 - Top Third-Party Management Companies Chart (Page 27) Hotel & Motel Management - March 2009 - Top Third-Party Management Companies Chart (Page 28) Hotel & Motel Management - March 2009 - Top Third-Party Management Companies Chart (Page 29) Hotel & Motel Management - March 2009 - Top Third-Party Management Companies Chart (Page 30) Hotel & Motel Management - March 2009 - Top Third-Party Management Companies Chart (Page 31) Hotel & Motel Management - March 2009 - Top Third-Party Management Companies Chart (Page 32) Hotel & Motel Management - March 2009 - Top Third-Party Management Companies Chart (Page 33) Hotel & Motel Management - March 2009 - Top Third-Party Management Companies Chart (Page 34) Hotel & Motel Management - March 2009 - Top Third-Party Management Companies Chart (Page 35) Hotel & Motel Management - March 2009 - Top Third-Party Management Companies Chart (Page 36) Hotel & Motel Management - March 2009 - Hot Products (Page 37) Hotel & Motel Management - March 2009 - Technology (Page 38) Hotel & Motel Management - March 2009 - Technology (Page 39) Hotel & Motel Management - March 2009 - Technology (Page 40) Hotel & Motel Management - March 2009 - Technology (Page 41) Hotel & Motel Management - March 2009 - Technology (Page 42) Hotel & Motel Management - March 2009 - Technology (Page 43) Hotel & Motel Management - March 2009 - Marketplace (Page 44) Hotel & Motel Management - March 2009 - Marketplace (Page 45) Hotel & Motel Management - March 2009 - Marketplace (Page 46) Hotel & Motel Management - March 2009 - Marketplace (Page 47) Hotel & Motel Management - March 2009 - Ad/Editorial Index (Page 48) Hotel & Motel Management - March 2009 - Ad/Editorial Index (Page 49) Hotel & Motel Management - March 2009 - Ad/Editorial Index (Page 50) Hotel & Motel Management - March 2009 - Ad/Editorial Index (Page 51) Hotel & Motel Management - March 2009 - Ad/Editorial Index (Page 52) Hotel & Motel Management - March 2009 - Ad/Editorial Index (Page 53) Hotel & Motel Management - March 2009 - Checking Out (Page 54) Hotel & Motel Management - March 2009 - Checking Out (Page Cover3) Hotel & Motel Management - March 2009 - Checking Out (Page Cover4)
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