Hotel & Motel Management - March 2009 - (Page 46) H&MM March 2009 | HotelWorldNetwork.com 46 News & Analysis INDUSTRY COVERAGE “Spas will be working hard to get [old clients] back in the doors again.” MIA KYRICOS, STARWOOD HOTELS & RESORTS which would mean a spa may offer promotional discounts for off hours or higher rates for peak hours. “It’s the right time to focus on the business of spas,” Collier said. “Using financial and budget metrics to measure, track and act is long overdue.” Not all spas are on board with yield management and many aren’t amenable to offering discounted rates. Instead, spas are looking to add value for the customer through packaging across all areas of the hotel, including roomnights and food-and-beverage outlets. “People want to know they’re getting more for their dollar now,” said Mia Kyricos, director of spa development, operations and marketing at Starwood Hotels & Resorts Worldwide. Being partnered with a hotel can help a spa, she said, because the director of sales and marketing at the hotel can use the spa in cross-promotional ideas and alert all travelers to the spa’s offerings. “Because of all the obvious things, people are not spending their money as freely as they did a year ago, whether that’s because they don’t have it anymore or there’s guilt associated or they’re fearful Kyricos about what’s STARWOOD around the corner,” she said. “They’re looking to us to provide a lot of value. … If you’re going to pay $150 or up for a massage, what do you get other than a good massage? What are you eating before you go into your massage, what’s the quality of the robe on your back, what about the towels?” The spa employees also play into the value perceived by guests; if guests don’t like the massage therapist, they will not be inclined to return in the future, said Faith Taylor, VP of sustainability and in- Taylor novation for WYNDHAM Wyndham Worldwide, which operates Blue Harmony spas throughout its hotel brands, vacation ownership and mixed-use projects. Providing professional yet pleasant service also will help bolster business within the community, a key for spas in 2009. “It’s very common for a hotel general manager to be a personality in the local market, and I think that holds true for spa directors as well,” Lee said, suggesting spa directors reach out through local organizations. ehanna@questex.com Spa trends Continued from page 1 at Auberge Resorts, the first hotel company to join the Green Spas Network. “The spa customer is becoming much more savvy,” she said. “They don’t want it to be in their face, but they want to know if there’s a place to compost, they want to know if there’s a place to recycle their cup.” Value operations In order to cut costs in 2009, spas may take a page from hotels with yield management, Baltin said, CIRCLE NO. 113 http://www.HotelWorldNetwork.com http://www.hitec.org http://www.hitec.org
Table of Contents Feed for the Digital Edition of Hotel & Motel Management - March 2009 Hotel & Motel Management - March 2009 Contents News Perspective Green Focus Legally Speaking Franchise Law Sales Clinic Legal FAQ Trends & Stats Timeshare On Finance Management Companies Stuggle to Cut Costs While Keeping Guest Satisfaction Up Top Third-Party Management Companies Chart Hot Products Technology Marketplace Ad/Editorial Index Checking Out Hotel & Motel Management - March 2009 Hotel & Motel Management - March 2009 - Hotel & Motel Management - March 2009 (Page Cover1) Hotel & Motel Management - March 2009 - Hotel & Motel Management - March 2009 (Page Cover2) Hotel & Motel Management - March 2009 - Contents (Page 3) Hotel & Motel Management - March 2009 - News (Page 4) Hotel & Motel Management - March 2009 - News (Page 5) Hotel & Motel Management - March 2009 - Perspective (Page 6) Hotel & Motel Management - March 2009 - Perspective (Page 7) Hotel & Motel Management - March 2009 - Green Focus (Page 8) Hotel & Motel Management - March 2009 - Green Focus (Page 9) Hotel & Motel Management - March 2009 - Legally Speaking (Page 10) Hotel & Motel Management - March 2009 - Legally Speaking (Page 11) Hotel & Motel Management - March 2009 - Franchise Law (Page 12) Hotel & Motel Management - March 2009 - Franchise Law (Page 13) Hotel & Motel Management - March 2009 - Sales Clinic (Page 14) Hotel & Motel Management - March 2009 - Sales Clinic (Page 15) Hotel & Motel Management - March 2009 - Legal FAQ (Page 16) Hotel & Motel Management - March 2009 - Legal FAQ (Page 17) Hotel & Motel Management - March 2009 - Trends & Stats (Page 18) Hotel & Motel Management - March 2009 - Trends & Stats (Page 19) Hotel & Motel Management - March 2009 - Timeshare (Page 20) Hotel & Motel Management - March 2009 - Timeshare (Page 21) Hotel & Motel Management - March 2009 - On Finance (Page 22) Hotel & Motel Management - March 2009 - On Finance (Page 23) Hotel & Motel Management - March 2009 - Management Companies Stuggle to Cut Costs While Keeping Guest Satisfaction Up (Page 24) Hotel & Motel Management - March 2009 - Management Companies Stuggle to Cut Costs While Keeping Guest Satisfaction Up (Page 25) Hotel & Motel Management - March 2009 - Top Third-Party Management Companies Chart (Page 26) Hotel & Motel Management - March 2009 - Top Third-Party Management Companies Chart (Page 27) Hotel & Motel Management - March 2009 - Top Third-Party Management Companies Chart (Page 28) Hotel & Motel Management - March 2009 - Top Third-Party Management Companies Chart (Page 29) Hotel & Motel Management - March 2009 - Top Third-Party Management Companies Chart (Page 30) Hotel & Motel Management - March 2009 - Top Third-Party Management Companies Chart (Page 31) Hotel & Motel Management - March 2009 - Top Third-Party Management Companies Chart (Page 32) Hotel & Motel Management - March 2009 - Top Third-Party Management Companies Chart (Page 33) Hotel & Motel Management - March 2009 - Top Third-Party Management Companies Chart (Page 34) Hotel & Motel Management - March 2009 - Top Third-Party Management Companies Chart (Page 35) Hotel & Motel Management - March 2009 - Top Third-Party Management Companies Chart (Page 36) Hotel & Motel Management - March 2009 - Hot Products (Page 37) Hotel & Motel Management - March 2009 - Technology (Page 38) Hotel & Motel Management - March 2009 - Technology (Page 39) Hotel & Motel Management - March 2009 - Technology (Page 40) Hotel & Motel Management - March 2009 - Technology (Page 41) Hotel & Motel Management - March 2009 - Technology (Page 42) Hotel & Motel Management - March 2009 - Technology (Page 43) Hotel & Motel Management - March 2009 - Marketplace (Page 44) Hotel & Motel Management - March 2009 - Marketplace (Page 45) Hotel & Motel Management - March 2009 - Marketplace (Page 46) Hotel & Motel Management - March 2009 - Marketplace (Page 47) Hotel & Motel Management - March 2009 - Ad/Editorial Index (Page 48) Hotel & Motel Management - March 2009 - Ad/Editorial Index (Page 49) Hotel & Motel Management - March 2009 - Ad/Editorial Index (Page 50) Hotel & Motel Management - March 2009 - Ad/Editorial Index (Page 51) Hotel & Motel Management - March 2009 - Ad/Editorial Index (Page 52) Hotel & Motel Management - March 2009 - Ad/Editorial Index (Page 53) Hotel & Motel Management - March 2009 - Checking Out (Page 54) Hotel & Motel Management - March 2009 - Checking Out (Page Cover3) Hotel & Motel Management - March 2009 - Checking Out (Page Cover4)
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