Home Media Magazine - Hollywood Goes High-Def - June 2008 - (Page 7)

retail insider Illustration by Charles Park RAY DISC HIGH-DEF BANDWAGON flag of surrender on Feb. 19 when Netflix announced eight days earlier on Feb. 11 that the online retailer would no longer buy HD DVD product. “We went exclusive to Blu-ray in February,” said Netflix VP of corporate communications Steve Swasey. On that same day of Feb. 11, Best Buy issued its own media release stating that the consumer electronics chain would showcase and recommend Blu-ray product beginning in March (though the company stopped short of saying it would abandon HD DVD). Of course, Warner Home Video fired the biggest salvo on the eve of CES in early January when the studio announced it was defecting from HD DVD and going Blu-ray exclusively by mid-year. Toshiba’s Feb. 19 announcement blamed “recent market developments” for leading the company to abandon HD DVD. Regardless of which retailer or studio is credited with being responsible for the demise of HD DVD, the fact that many are so anxious to be seen in that light is indication that all retailers and studios are now solidly behind Blu-ray. That has also quickly become more obvious to store customers as retailers announce and implement new strategies. Blockbuster Goes Blu For instance, Blockbuster, which likes to point out Continued on page 8 » June 2008 HOLLYWOOD goes HIGH-DEF 7

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Home Media Magazine - Hollywood Goes High-Def - June 2008 Contents Retail Insider From the Blogosphere High-Def Data Tables Blu-Ray Disc Listings

Home Media Magazine - Hollywood Goes High-Def - June 2008

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