Home Media Magazine - January 27, 2008 - (Page 36) ADVERTISEMENT PRODUCT SPOTLIGHT HOOKS TO THE LEFT MSRP: $29.95 Todd Verow returns with the story of Nail, a gay hustler who finds love when he least expects it. This film was shot entirely on Todd’s digital phone! Order Date: 2/26/08 Street Date: 3/18/08 NEWS Continued from page 10 www.homemediamagazine.com DGA, AMPTP Reach an Agreement producer’s gross gets confusing if the distributor is Apple iTunes and the entity selling the TV episodes are the TV networks rather than the original producer. Technically the producer is the employer of the DGA (and WGA), and the distributor or TV network is not. When syndicating content on TV, it is the production companies, not the networks, that negotiate the deals. With EST, however, the lines are blurred. The distributor in this case is the network, the retailer is iTunes and the producer is the producer. Apple becomes a retailer just like Blockbuster or Wal-Mart. For ad-supported streaming, following a 17-day period for free promotional streams, companies must pay 3% of the residual base (approximately $600 for a network prime-time one-hour drama) for 26 weeks of streaming. Another 26-week period costs 3%, or $1,200, for one year. During a program’s first season, the 17-day window is expanded to 24 days to help build the audience, according to the agreement. “The formal negotiations that led to this agreement were preceded by weeks of tough and candid informal discussions,” said AMPTP president Nick Counter. “The result is an agreement that breaks important new ground for our entire industry.” The new contract, which was finalized in five days, would appear to put further pressure on the Writers Guild of America to end their nearly three-month strike with the AMPTP. The WGA said it will carefully analyze the terms of the deal. Among the WGA’s demands — thus far rejected by the AMPTP — are a flat 2 to 2.5% residual rate on all new media, based on the distributor’s gross. “We will work with the full membership of both guilds to discuss our strategies for our own negotiations and contract goals and how they may be affected by [this] deal,” the WGA said in a statement. CLASSIFIED SHOWCASE CO M P U T E R S O F T WA R E CO M P U T E R S O F T WA R E H E L P WA N T E D MARKETING AND SALES MANAGER IMAGE ENTERTAINMENT, INC. Image Entertainment, Inc. is a leading independent licensee, producer and distributor of home entertainment programming in North America, with over 3,500 exclusive DVD titles and 200 CD titles in domestic release. POSITION DESCRIPTION USED TAPES & DVDS The Marketing and Sales Manager is responsible for increasing revenue and profit for branded DVD product. This individual develops and implements marketing and sales strategies and plans, advertising and promotional programs. RESPONSIBILITIES • Manage brand relationship relative to all aspects of marketing and sales of product • Work closely with sales representatives to increase business with retailers • Analyze entertainment industry trends, DVD sales and competitive market information • Develop specific marketing and sales plans • Track, analyze and communicate results of marketing and sales programs • Identify key retail promotional opportunities • Develop and present promotional programs to retailers • Participate in key account meetings with retailers and Image sales representatives • Establish product release strategy and promotional schedule • Determine retail pricing strategies for promotions • Develop marketing P&L’s and budgets • Manage marketing and sales activity within assigned budgets • Create consumer and trade advertising campaigns • Develop marketing, merchandising, sales support and point-of-sale materials • Liaise with Acquisitions, Creative Services, Production, Purchasing, Operations and Finance departments. CLASSIFIED ADVERTISING MAKES DOLLARS AND SENSE! FOR ADDITIONAL INFORMATION CONTACT: Kurt Wohlman (714) 338-6749 kwohlman@questex.com www.homemediamagazine.com QUALIFICATIONS • Bachelor degree with 4+ years of sales and retail marketing experience • Experience with packaged media and entertainment products preferred • Highly proficient with MS Office applications including Excel, Word, PowerPoint • Self motivated and able to multi-task in a fast paced team environment • Strong verbal and written communication skills required. Resumes to hr@image-entertainment.com or fax – (818) 678-5006. 36 Home Media Magazine January 27–February 2, 2008 http://www.homemediamagazine.com http://www.rapidrental.com http://www.foresightvideo.com http://www.rapidrental.com http://www.homemediamagazine.com http://www.homemediamagazine.com
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