Home Media Magazine - February 10-16, 2008 - (Page 12) ELECTRONIC DELIVERY www.homemediamagazine.com Apple Movie Rentals Delayed Service was to begin at the end of January, but is delayed a month By Erik Gruenwedel pple Inc.’s foray into allowing consumers to acquire movie rentals, including high-definition titles, from the TV has been postponed a month. The Cupertino, Calif.based computer company said in a statement the planned software upgrade for current Apple TV units wasn’t quite finished. The rental service was seen as a major incentive to reinvigorate interest in the lackluster Apple TV set-top box. The iTunes movie rentals are $2.99 for library titles and $3.99 for Netflix Sees VOD Hurdles Electronics, all of which he said passes and wake back up,” McCar- would not achieve consumer adopthy said. tion as quickly (perhaps taking at He said online streaming of least five years) as DVD players movie rentals remains largely an did. incremental business, which he “It is a long time coming before said played into we have critical Netflix’s business «IT IS A LONG TIME COMING mass and DVD model aimed at BEFORE WE HAVE CRITICAL titles available for offering both elecMASS AND DVD TITLES online distributronic and physical AVAILABLE FOR ONLINE tion,” he said. product. DISTRIBUTION.» He said the jury The CFO said BARRY MCCARTHY, was out regarding for electronic rentNETFLIX CFO how big the onals to erode DVD line DVD rental rentals, consumers must be able to market can be. access content directly to the TV, The CFO said Netflix would top 8 not the PC. They also must have million subscribers this year, and widespread access to studio content, expectations are from 12 million to he said. 20 million subs by 2012. McCarthy said implementation He said streaming of rental movof such services requires an open ies, including the company’s Watch operating system and inexpensive Now service, remained an experihardware, both of which he said do ment. not exist. “The business definitely is in He cited Apple TV and Amazon’s transition,” McCarthy said. Unbox in addition to a pending “The important question is: Can Netflix-enabled set-top box from LG we make money at it?” Continued from page 6 A new releases, with high-definition directly from their HDTV. versions priced at $3.99 for library In his Macworld keynote address and $4.99 for new releases. last month Apple CEO, Steve Jobs, said the software would be available at the end of January. The software removes the requirement that a Mac or PC be connected to stream or load video. All the major studios have pledged New editions of Apple TV, which incontent to iTunes, which makes clude the software, are available in titles available a month after the 40GB ($229) and 160GB ($329). DVD release. Apple TV requires a broadband InThe free software, which is now ternet connection and an HDTV. planned for release at the end of The iTunes movie rentals are February, will allow Apple TV us- available for download to an iPod ers using an Apple remote control Classic or Nano with video and to rent movies on the iTunes Store Touch models. TOP 10 RANK TITLE E LE C T R O NI C SELLT H R OUG H Week ended February 2, 2008 RELEASE DATE VIDEO LABEL GENRE TOP 10 RANK TITLE E L E C TRO N I C S E L L THRO U GH Week ended February 3, 2008 RELEASE DATE VIDEO LABEL GENRE 1 2 3 4 5 6 7 8 9 10 3:10 to Yuma The Invasion Good Luck Chuck Resident Evil: Extinction Dragon Wars The Comebacks Stardust Daddy Day Camp The Bourne Ultimatum Saw IV 1/8/08 1/29/08 1/15/08 1/2/08 1/8/08 1/29/08 12/18/07 1/29/08 12/11/07 1/22/08 Lionsgate Warner Lionsgate Sony Pictures Sony Pictures Fox Paramount Sony Pictures Universal Lionsgate Western Thriller Comedy Action Fantasy Comedy Fantasy Comedy Action Horror Source: Movielink 1 2 3 4 5 6 7 8 9 10 The Invasion 3:10 to Yuma Saw IV The Game Plan First Blood Rambo: First Blood, Part II Good Luck Chuck Rambo III Resident Evil: Extinction Pirates of the Caribbean: At World’s End 1/29/08 1/8/08 1/22/08 1/22/08 6/1/06 6/1/06 1/15/08 6/1/06 1/1/08 12/4/07 Warner Lionsgate Lionsgate Disney Lionsgate Lionsgate Lionsgate Lionsgate Sony Pictures Disney Thriller Western Horror Comedy Action Action Comedy Action Action Adventure Source: CinemaNow TOP 10 RANK TITLE RE NT A L D OW NLOAD S Week ended February 2, 2008 RELEASE DATE VIDEO LABEL GENRE TOP 10 RANK TITLE RE N TA L DO WN L O A DS Week ended February 3, 2008 RELEASE DATE VIDEO LABEL GENRE 1 2 3 4 5 6 7 8 9 10 The Invasion Stardust The Bourne Ultimatum War Sunshine Eastern Promises Mr. Bean’s Holiday Urban Justice Balls of Fury Treasure Planet 1/29/08 2/1/08 1/24/08 1/30/08 1/8/08 1/25/08 12/27/07 12/28/07 1/31/08 10/1/07 Warner Paramount Universal Lionsgate Fox Universal Universal Sony Pictures Universal Disney Thriller Fantasy Action Action Sci-Fi Thriller Comedy Action Comedy Animated Source: Movielink 1 2 3 4 5 6 7 8 9 10 The Bourne Ultimatum The Invasion Eastern Promises Stardust Rush Hour 3 Mr. Woodcock Balls of Fury War Superbad Pirates of the Caribbean: At World’s End 1/24/08 1/29/08 1/25/08 2/1/08 1/25/08 1/15/08 1/31/08 1/31/08 1/18/08 12/19/07 Universal Warner Universal Paramount New Line New Line Universal Lionsgate Sony Pictures Disney Action Thriller Thriller Fantasy Comedy Comedy Comedy Action Comedy Adventure Source: CinemaNow 12 Home Media Magazine February 10–16, 2008 http://www.homemediamagazine.com
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