Home Media Magazine - March 30 - April 5, 2008 - (Page 30)

Home A R C H Media RESE RESEARCH Market Research Kelly Burner (kburner@questex.com) To get an early weekly report of our research via fax (by participating in our data-gathering effort), call the Home Media Research department at 714/338-6756. TOP 10 RANK STREET TITLE I N - S TO RE RE N TA L S Week ended March 23, 2008 VIDEO DATE LABEL GENRE 1 2 3 4 5 6 7 8 9 Enchanted I Am Legend No Country for Old Men Enchanted Atonement Dan in Real Life Hitman Bee Movie Awake August Rush Michael Clayton 3/18/08 3/11/08 3/18/08 3/18/08 3/11/08 3/11/08 3/11/08 3/4/08 3/11/08 2/19/08 Warner Disney/Miramax Disney Universal Disney/Touchstone Fox Genius/Weinstein Warner Warner Sci-Fi Drama Fantasy Drama Comedy Action Thriller Drama Drama Source: Blockbuster Inc. Paramount/DreamWorks Animated 10 Buyers ‘Enchanted,’ Renters See ‘Legend’ By Thomas K. Arnold t was a tough battle, but in the end Walt Disney Studios Home Entertainment’s Enchanted narrowly triumphed over Warner Home Video’s blockbuster I Am Legend to nail down the No. 1 spot on the national DVD sales chart for the week that ended March 23. I Am Legend earned $256.2 million at the box office, more than twice as much as Enchanted, which took in $127.8 million. But the sales appeal of family titles propelled the Disney film to the top spot on the Nielsen VideoScan First Alert chart nonetheless — although Legend did debut at No. 1 on Home Media Magazine’s video rental chart, with estimated rental earnings of $11 million. Enchanted bowed at No. 3, with $8.5 million. I Sandwiched between the two new releases was holdover No Country for Old Men, from Disney/Miramax, which pulled in $9.2 million its sophomore week to bring its total rental earnings so far to $19.4 million, more than a quarter of its theatrical gross. Universal Studios Home Entertainment’s Atonement, which grossed $50.1 million in theaters and picked up an Oscar for best original score, debuted at No. 4 on the sales chart and No. 5 on the rental chart, with estimated rental earnings of $7.3 million. The week’s top Blu-ray Disc seller was I Am Legend, which sold four times as many copies as Enchanted — not surprising, given the fact that the next-generation format is still in the early adopter stage, a demographic of mostly young adult men. TOP 10 RANK STREET TITLE I N DI E RE TA I L E R RE N TA L S Week ended March 23 , 2008 VIDEO DATE LABEL GENRE 1 2 3 4 5 6 7 8 9 10 I Am Legend No Country for Old Men Enchanted Atonement Dan in Real Life Bee Movie Into the Wild American Gangster Hitman Michael Clayton 3/18/08 3/11/08 3/18/08 3/18/08 3/11/08 3/11/08 3/4/08 2/19/08 3/11/08 2/19/08 Warner Disney/Miramax Disney Universal Disney/Touchstone Paramount Universal Fox Warner Sci-Fi Drama Fantasy Drama Comedy Drama Drama Action Drama Source: iDEA DataMine Paramount/DreamWorks Animated www.idealink.org/datamine TOP 20 DVD SELLERS Week Ended March 23, 2008 RANK THIS LAST WEEK WEEK TITLE GENRE VIDEO LABEL WEEKS ON CHART BOX OFFICE (MILLIONS) INDEX 1 2 3 4 5 6 7 I Am Legend Warner New New 1 New 2 4 3 New 6 5 11 9 8 22 18 New 24 26 10 7 Enchanted I Am Legend Bee Movie Atonement No Country for Old Men 101 Dalmations: Platinum Edition Hitman Battlestar Galactica: Season Three August Rush Dan in Real Life Mr. Magorium’s Wonder Emporium American Gangster Nancy Drew The Game Plan Snow Buddies The Seeker Ratatouille 3:10 to Yuma Beowulf Stargate: The Ark of Truth Fantasy Sci-Fi Animated Drama Drama Animated Action Sci-Fi Drama Comedy Fantasy Drama Mystery Comedy Family Fantasy Animated Western Fantasy Sci-Fi Disney Warner Paramount/DreamWorks Universal Disney/Miramax Disney Fox Universal Warner Disney/Touchstone Fox Universal Warner Disney Disney Fox Disney Lionsgate Paramount Fox/MGM 1 1 2 1 2 3 2 1 2 2 3 5 2 9 7 1 20 11 4 2 $127.81 $256.24 $126.63 $50.84 $73.67 Re-release $39.69 Cable $31.66 $47.64 $31.83 $129.77 $25.61 $89.73 DTV $8.79 $205.63 $53.61 $81.74 DTV 100.00 93.89 31.64 17.65 13.98 9.30 6.33 6.29 5.99 5.35 4.68 4.56 4.16 4.11 4.10 3.90 3.47 3.44 3.21 3.18 8 9 10 11 Unit volume for the top 20 DVD sellers in the week ended March 23, 2008, was 12 13 14 15 16 17 18 19 20 Up 76.5% from the previous week. Source: Nielsen VideoScan First Alert 30 Home Media Magazine March 30–April 5, 2008 http://www.idealink.org/datamine

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Home Media Magazine - March 30-April 5, 2008 Contents News Commentary TV DVD Reviews Pipeline Top 20 DVD Sellers Research Top 20 Rentals and Top 10 Charts Just Announced

Home Media Magazine - March 30 - April 5, 2008

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