Home Media Magazine - July 29-August 4, 2007 - (Page 10)

ELECTRONIC DELIVERY www.homemediamagazine.com Starz’s Vongo And Trans World HAVE ‘HELLBOY’ PROMO By Chris Tribbey tarz Home Entertainment and Trans World Entertainment have partnered to offer a promotion via Vongo, Starz’ broadband video download service. Any Vongo consumer who downloads Hellboy Animated: Sword of Storms on the service will receive a $5 coupon redeemable at FYE stores for select DVD titles. The promotion is open to both subscribers and non-subscribers, and lasts until Aug. 15. “We are in a unique position … to offer promotions that drive traffic both to retail outlets as well as online,” said Starz president Bill Clark. Additionally, consumers can receive a free, two-week trial sub- NATIONAL LAMPOON BRINGS LAUGHS TO JOOST WEB SITE By Chris Tribbey ational Lampoon Inc. is joining Internet TV service Joost to launch a National Lampoon channel. All of National Lampoon’s latest programming will be available on Joost, including webisodes, SpinCycle “mashimations” and the “Fat Guy Nation” series. S scription to Vongo if they buy select Anchor Bay Entertainment fitness titles at FYE and Suncoast stores. Coupons to the stores also will be available on Vongo. “There’s a whole arsenal of tools at our disposal,” Clark said of his company’s home video and digitaldelivery divisions. “It’s a true partnership [with Trans World].” N Hellboy Animated: Sword of Storms CinemaNow Upping Music Video Site Content By Erik Gruenwedel lectronic sellthrough co-pioneer CinemaNow has signed license agreements with major record labels Sony BMG Music Entertainment, EMI Music and Sanctuary Records for content available in late August on its nascent music video download site, WatchMusicHere.com. Music videos will be available for purchase on a download-to-own basis for $1.99. Select live performances and long-form videos will be available for purchase on a download-toown basis from $9.95 to $14.95 and on a 24-hour rental basis from $2.99 to $3.99. The music videos are offered in a 1500K single-file format, which E company officials say eliminates the need to download separate files for a PC and portable media player. The site also will include uncut European versions of select music videos and concert performances. Sony BMG, arguably the largest record company in the world, features artists such as Velvet Revolver, Avril Lavigne, Justin Timberlake, Good Charlotte, The Fray, Beyoncé, Modest Mouse and Bruce Springsteen, among others. “As consumers increasingly rely on the Internet for easy access to content, we think that the service will occupy an even more prominent place in the entertainment landscape,” said Thomas Hesse, president, global digital business and fering more than 1,600 Warner Music Group (WMG) videos on a downU.S. sales, with Sony BMG. load-to-own basis for $1.99 each. EMI artists include Lily Allen, WMG artists include Big & Rich, David Bowie, Coldplay, The Decem- James Blunt, Red Hot Chili Peppers berists, Fat Boy Slim, Gorillaz and and T.I., among others. Norah Jones. Sanctuary Records acts The music downloads also are availinclude Morrissey and Dolores O’Ri- able on CinemaNow.com. ordan, and Drive-Thru Records has Hellogoodbye. “A key part of EMI’s strategy is to put our music where our fans are,” said Lauren Berkowitz, SVP of digital music for EMI Music North America. “We are embracing [CinemaNow] to help give fans the easy ability to access and buy our artists’ The Hills Have Eyes 2 content and a new revenue stream for our artists.” The site, originally introduced in 2005, underwent a complete makeover in June when it relaunched, of- “We increasingly have found that more and more of our fans reach us through the Internet, and providing a premier viewing destination like Joost with our content is a natural way for us to extend the reach of our brand,” said National Lampoon CEO Daniel Laikin. Joost EVP of content strategy and acquisitions Yvette Alberdingk Thijm said: “Enhancing our comedy offering is one of our key priorities. With the National Lampoon channel, people everywhere have access to this popular, worldrenowned comedy whenever they want it.” Polar Frog Going to College By Erik Gruenwedel olar Frog Digital has inked a deal with Collegiate Images to offer sports fans customized download-to-burn DVDs via standalone kiosks of their favorite male and female college sports teams. Beginning this fall at select college towns, fans will be able to burn images, video highlights, logos and actual game footage onto blank discs. Collegiate Images is the centralized licensing and rights clearance agency for the National Collegiate Athletics Association (NCAA). “[Polar Frog’s] burn-on-demand DVD kiosks will allow sports fans to stay connected with their favorite college sports anywhere and anytime they want,” said Dave Robertson, VP sales for Collegiate Images. Last summer, Scottsdale, Ariz.based Polar broke ground distributing standalone self-serve kiosks to video stores and adult novelty retailers that let consumers create custom adult-themed DVDs in-store in about six-to-eight minutes. P TOP ONLINE TITLES Week ended July 23, 2007 A&E and History Channel Go Mobile on MobiTV By Chris Tribbey &E Television Networks (AETN) is going mobile. In an agreement with MobiTV Inc., A&E Mobile and The History Channel Mobile will be made available to MobiTV’s wireless subscribers. “The mobile platform is an increasingly important interactive screen that provides our consumers with access to our branded programming wherever and whenever they want it, and we are pleased to partner with MobiTV to offer A&E Mo- TITLE ELECTRONIC SELLTHROUGH STUDIO The Hills Have Eyes 2 Fox A bile and The History Channel Mobile to viewers,” said AETN SVP of digital media Paul Jelinek. “These mobile channels enable us to offer a new service to our existing audience, and through cross promotion, to bring new viewers back to our linear channels.” MobiTV VP of content and programming Jeff Bartee said: “MobiTV and AETN continue to be proactive in bringing more compelling content into the mobile space. As the rise in consumer demand for mobile video continues, so do expectations for great content on mobile television services. Our relationship with AETN is proof that we are listening to and answering the call of those consumers.” AETN and MobiTV had previously agreed in 2006 to bring The History Channel in Spanish to MobiTV Spanish-language subscribers. AETN channels The History Channel, A&E, The Biography Channel, Crime & Investigation Network, History International and Military History Channel are available also through MobiTV’s broadband TV service. RENTAL DOWNLOADS The Astronaut Farmer Warner Week ended July 22, 2007 TITLE STUDIO ELECTRONIC SELLTHROUGH Shooter RENTAL DOWNLOADS Paramount The Astronaut Farmer Warner FOR COMPLETE CHARTS, PLEASE SEE PAGE 21 10 Home Media Magazine July 29–August 4, 2007 http://www.homemediamagazine.com http://CinemaNow.com http://WatchMusicHere.com http://WatchMusicHere.com

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Home Media Magazine - July 29-August 4, 2007

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