Home Media Magazine - October 7-13, 2007 - (Page 1) or “Great fun f kids and ” parents alike – Nell Minow, YAHOO! MOV IE MOM “These Br are non-s atz with grea top fun t la lessons foughs and r whole famthe ily.” – Bill McCud dy, FOX N EW S Over $35 Million in Promotions and Advertising Spent for Box Office Debut! DVD purchase intent among kids under 12 who saw the movie is almost double the norm!** National Licensing and Mechandising Line With Over 100 Skus in the Marketplace This Fall Supporting the Movie! Aggressive Consumer Advertising Reaching Girls and Their Moms Everywhere! Over 1 Billion Impressions! ® Displays and Posters Also Available! Mall Advertising Campaign to Moms and Girls While They’re Doing Their Holiday Shopping THEMATIC ELEMENTS www.thebratzfilm.com **Source: Bratz Theatrical Exit polls: 68% purchase intent among Kids <12. Norm = 35%. *Subject to change Program Content: © 2007 Crystal Sky Pictures, LLC. All Rights Reserved. TM & © MGA Entertainment, Inc. BRATZTM, and all related logos, names, characters, distinctive likenesses and slogans are the exclusive property of MGA. All Rights Reserved. http://www.thebratzfilm.com
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