Home Media Magazine - November 11-17, 2007 - (Page CER3) 1. Blu-ray™ is superior to HD DVD on key technical features ensuring longevity for the format. • Blu-ray has 5x more space than DVD and 66% more than HD DVD providing more space for high definition content. • 36% higher maximum video bit rate than HD DVD allowing for higher quality high definition picture. 30GB 50GB 2. Blu-ray has an overwhelming content advantage with 6 of 8 major studios supporting Blu-ray, providing more of the movies that consumers want. 3. Blu-ray has more top HDTV manufacturers, brands consumers know and trust, producing Blu-ray players, including the Playstation®3 to drive format adoption. • Sony • LG • Samsung • Sharp • Philips • Panasonic • Pioneer • Hitachi 3,000 2,500 2,000 1,500 1,000 500 0 Units (Thousands) 4. Blu-ray drives more retail revenue with software sales of the format out-selling HD DVD by a margin of over 2-to-1 in 2007. HD DVD 1,315 783 991 2,062 1,605 1,054 2,439 1,255 339 465 654 803 Mar Apr May Jun Jul Aug TD 5. Numerous Retail Tools and Solutions are available at www.DisneyBlurayRetail.com to help your store be successful in this growing category. • Disney Blu-ray Demo Disc • Blu-ray Online Training www.bluraytraining.com Pocket Training Guide Consumer Brochure Custom Blu-ray Fixtures Information and artwork subject to change. © Baby Einstein. EINSTEIN™ HUJ. Distributed by Buena Vista Home Entertainment, Inc., Burbank, CA 91521. © Buena Vista Home Entertainment, Inc. and Touchstone Television. © Disney/Pixar © Buena Vista Home Entertainment, Inc. http://www.DisneyBlurayRetail.com http://www.bluraytraining.com
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