Home Media Magazine - November 18-24, 2007 - (Page 14) TV DVD Edited by John Latchem www.homemediamagazine.com There’s Something About Elmo By John Latchem s America’s youth ready for more Elmo? The lovable, furry, red monster from “Sesame Street” returns to home video next year when Genius Products and Sesame Work- I shop present Elmo’s World: Opposites Feb. 5, 2008, (prebook Dec. 26) at $12.93. The popular “Elmo’s World” segments have been a part of the seminal edutainment series “Sesame Street” for about 10 years. The segments debuted following the explosion of Elmo’s popularity in the 1990s, and feature Elmo musing about subjects he finds interesting. “Elmo’s World” is the biggest brand in the “Sesame Street” DVD line, which itself is one of the top five best-selling children’s educational series, according to Home Media research. Opposites is the 16th “Elmo’s World” DVD release. “‘Elmo’s World’ is our most successful and sought-after DVD series,” said Scott Chambers, VP NEW NEW SPECIAL ADDED VALUE MAIL-IN OFFER INCLUDED INSIDE ALL 5 DVDs: Actual Sticker KOC-DV-6516 • UPC: 7-41952-65169-7 • SRP: $14.98 Running Time: 50 minutes KOC-DV-6515 • UPC: 7-41952-65159-8 • SRP: $14.98 Running Time: 50 minutes Each DVD Only $14.98 SRP Don’t forget these best-selling workouts created by the ultimate fitness goddess All New Packaging! ALL NEW BONUS MATERIAL! Stars,” has been featured on hundreds of TV shows and magazines and teaches filledto-capacity bellydance and burlesque classes. of publishing, home video and audio for Sesame Workshop. “Elmo is a rock star for 2- to 4-yearolds,” he said. “He has this magical appeal to kids. There’s something about Elmo that’s really quite amazing. He has a magnetic attraction that kids can instantly relate to.” Chambers said the segment tests well with kids both from an entertainment and educational perspective. “They produce about 26 ‘Elmo’s World’ segments every year for the show,” Chambers said. “We work with the production team to create segments that work well together so we can group them by theme on DVD.” Each DVD features three 15-minute “Elmo’s World” segments and also has a curriculum, in keeping with the Sesame Workshop’s educational mission. “The concept of opposites is important for every child to learn,” Chambers said. Elmo’s World: Opposites includes the segments “Up and Down,” “Open and Close” and “Fast and Slow.” Sesame Workshop also recently released the first two titles in its new “Play With Me Sesame” brand. “We’re very excited about these,” Chambers said. “It takes a slightly different curricular approach. It’s more about activities and social emotional skills. It’s like going on a play date with the ‘Sesame Street’ cast.” dolphina, “Bellydancer to the KOC-DV-6514 • UPC: 7-41952-65149-9 Running Time: 45 minutes KOC-DV-6512 • UPC: 7-41952-65129-1 Running Time: 50 minutes KOC-DV-6513 • UPC: 7-41952-65139-0 Running Time: 50 minutes As featured on SEX AND THE CITY • Print advertising in women’s and fitness publications including Woman’s Day, Tango, Shape, Fit Yoga and Pilates Style! • Extensive internet and publicity outreach including Dolphina press appearances and a multi-city promotional tour VIEW GODDESS WORKOUT CLIPS AT WWW.KOCHCLIPS.COM FOR MORE INFORMATION WWW.KOCHB2B.COM GODDESS-WORTHY MARKETING & PUBLICITY GUARANTEEING MILLIONS OF IMPRESSIONS Pre-Book Date: 12/11/07 Street Date: 1/8/08 14 http://www.homemediamagazine.com http://www.kochclips.com http://WWW.KOCHB2B.COM
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