Home Media Magazine - November 18-24, 2007 - (Page 22) Home A R C H Media RESE RESEARCH Market Research Kelly Burner (kburner@questex.com) To get an early weekly report of our research via fax (by participating in our data-gathering effort), call the Home Media Research department at 714/338-6756. TOP 10 RANK TITLE I N - S TO RE RE N TA L S Week ended November 11, 2007 STREET DATE VIDEO LABEL GENRE 1 2 3 4 5 6 7 8 Ratatouille I Now Pronounce You Chuck & Larry Spider-Man 3 Mr. Brooks Deck the Halls Ratatouille Sicko Evan Almighty Transformers Meet the Robinsons Knocked Up 11/6/07 10/30/07 10/23/07 11/6/07 11/6/07 11/6/07 10/9/07 10/16/07 10/23/07 9/25/07 Universal Sony Pictures Fox/MGM Fox Disney Genius/Weinstein Universal Paramount/DreamWorks Disney Universal Comedy Action Thriller Comedy Animated Documentary Comedy Sci-Fi Animated Comedy Source: Blockbuster Inc. 9 10 Rat Scampers to No. 1 Sales Spot By Thomas K. Arnold alt Disney Studios Home Entertainment topped the national DVD sales chart with the animated theatrical hit Ratatouille the week ended Nov. 11, while Universal Studios Home Entertainment topped the rental chart with the comedy I Now Pronounce You Chuck & Larry. Ratatouille easily topped the Nielsen VideoScan First Alert sales chart, selling approximately 40% more units than the previous week’s top seller, Sony Pictures’ Spider-Man 3. The third film in the “Spider-Man” franchise, however, remained in high sales demand its second week in stores, finishing the week at No. 3 on First Alert. Chuck & Larry, which grossed just under $120 million in theaters, debuted as the week’s No. 2 seller. W Rental demand propelled Chuck & Larry to the top of Home Media Magazine’s video rental chart for the week, with estimated rental earnings of $9.3 million. Ratatouille debuted at No. 3 with $7.6 million, a surprisingly high debut for a title with such strong kid appeal. Spider-Man 3 was No. 2 its second week in stores, with rental earnings of $8 million. Another new release, 20th Century Fox’s Deck the Halls, debuted at No. 5 on the First Alert sales chart and No. 4 on the rental chart, with $6.2 million in rental revenue. Paramount/DreamWorks’ Transformers remained at the top of the HD DVD sales chart, while Ratatouille was at No. 1 on the Blu-ray Disc chart. Both titles are available only on those high-definition formats. TOP 10 RANK TITLE I N DI E RE TA I L E R RE N TA L S Week ended November 11, 2007 STREET DATE VIDEO LABEL GENRE 1 2 3 4 5 6 7 8 9 10 I Now Pronounce You Chuck & Larry Deck the Halls Ratatouille License to Wed Spider-Man 3 Transformers Evan Almighty Knocked Up Meet the Robinsons The Invisible 11/6/07 11/6/07 11/6/07 10/30/07 10/30/07 10/16/07 10/9/07 9/25/07 10/23/07 10/16/07 Universal Fox Disney Warner Sony Pictures Paramount/DreamWorks Universal Universal Disney Disney/Hollywood Comedy Comedy Animated Comedy Action Sci-Fi Comedy Comedy Animated Thriller Source: iDEA DataMine www.idealink.org/datamine TOP 20 DVD SELLERS Week Ended November 11, 2007 RANK THIS LAST WEEK WEEK TITLE GENRE VIDEO LABEL WEEKS ON CHART BOX OFFICE (MILLIONS) INDEX 1 2 3 4 5 6 7 I Now Pronounce You Chuck & Larry Universal New New 1 2 New 3 New New New 4 9 34 10 11 35 8 13 6 New 5 Ratatouille I Now Pronounce You Chuck & Larry Spider-Man 3 Transformers Deck the Halls Meet the Robinsons Seinfeld: Season 9 Sicko Pixar Short Films Collection Vol. 1 License to Wed The Jungle Book: Platinum Edition Happy Feet Knocked Up Surf’s Up The Holiday Fantastic Four: Rise of the Silver Surfer Evan Almighty Mr. Brooks Flight of the Conchords: The Complete First Season Spider-Man: The Motion Picture DVD Trilogy Animated Comedy Action Sci-Fi Comedy Animated Comedy Documentary Animated Comedy Animated Animated Comedy Animated Comedy Action Comedy Thriller Comedy Action Disney Universal Sony Pictures Paramount/DreamWorks Fox Disney Sony Pictures Genius/Weinstein Disney Warner Disney Warner Universal Sony Pictures Sony Pictures Fox Universal Fox/MGM HBO Sony Pictures 1 1 2 4 1 3 1 1 1 2 6 10 7 5 18 6 5 3 1 2 $205.63 $119.69 $336.53 $316.48 $35.09 $97.82 NTV $24.53 Re-release $43.79 Re-release $197.28 $148.73 $58.87 $63.22 $131.83 $100.29 $28.48 Cable Re-release 100.00 26.19 19.01 9.60 5.58 5.12 4.63 4.53 3.44 3.04 2.36 2.31 2.17 1.87 1.74 1.68 1.65 1.64 1.60 1.59 8 9 10 11 Unit volume for the top 20 DVD sellers in the week ended November 11, 2007, was 12 13 14 15 16 17 18 19 20 Up 44.1% from the previous week. Source: Nielsen VideoScan First Alert 22 Home Media Magazine November 18–24, 2007 http://www.idealink.org/datamine
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