Home Media Magazine - December 2-8, 2007 - (Page 30)
Home A R C H Media RESE RESEARCH Market Research Kelly Burner (kburner@questex.com) To get an early weekly report of our research via fax (by participating in our data-gathering effort), call the Home Media Research department at 714/338-6756. TOP 10 RANK STREET TITLE I N - S TO RE RE N TA L S Week ended November 25, 2007 VIDEO DATE LABEL GENRE 1 2 3 4 5 6 7 Live Free or Die Hard Live Free or Die Hard Ocean’s Thirteen I Now Pronounce You Chuck & Larry Shrek the Third Hairspray Rescue Dawn Ratatouille Mr. Brooks Spider-Man 3 License to Wed 11/20/07 Fox 11/13/07 Warner 11/6/07 Universal Action Comedy Comedy Musical Drama Animated Thriller Action Comedy Source: Blockbuster Inc. 11/13/07 Paramount/DreamWorks Animated 11/20/07 New Line 11/20/07 Fox/MGM 11/6/07 Disney 10/23/07 Fox/MGM 10/30/07 Sony Pictures 10/30/07 Warner 8 9 10 ‘Die Hard’ Easy Winner By Thomas K. Arnold ueled by record Thanksgiving-week spending, 20th Century Fox Home Entertainment’s Live Free or Die Hard shot to the top of the national sales and rental charts the week ended Nov. 25, overpowering two other new theatrical releases that came to DVD two days before the holiday. New Line’s Hairspray, with $118.8 million in box office revenue, compared to $134.5 million for Live Free, finished second on Home Media Magazine’s video rental chart, with $9.6 million in rental revenue to $12.4 million for the Fox actioner. But Hairspray was outsold by Paramount/ DreamWorks’ Shrek the Third, which took the No. 2 spot on the Nielsen VideoScan First Alert sales chart its second week in stores. Hairspray debuted at No. 3 on First Alert, just F ahead of Walt Disney’s Ratatouille, which in its third week in stores was No. 4 on the top sellers list. The other new-to-DVD theatrical release, Disney’s The Santa Clause 3: The Escape Clause, debuted at No. 5 on the DVD sales chart and No. 9 on the rental chart, with $4.7 million. The third installment in the Tim Allen comedy franchise is a theatrical hit from the 2006 holiday season that grossed $84.5 million on the big screen. Black Friday deep discounting, which saw recent theatricals go for less than $6 at WalMart, Target, Best Buy and other big national discount chains, spurred sales of catalog titles. Catapulting back into the First Alert top 10 after a long absence were Warner’s Blood Diamond (No. 8) and Happy Feet (No. 9) as well as New Line’s The Notebook (No. 10). TOP 10 RANK STREET TITLE I N DI E RE TA I L E R RE N TA L S Week ended November 25, 2007 VIDEO DATE LABEL GENRE 1 2 3 4 5 6 7 8 9 10 Live Free or Die Hard The Santa Clause 3: The Escape Clause Hairspray I Now Pronounce You Chuck & Larry Deck the Halls Shrek the Third Ocean’s Thirteen Ratatouille Rescue Dawn Amazing Grace 11/20/07 Fox 11/20/07 Disney 11/20/07 New Line 11/6/07 11/6/07 Universal Fox Action Family Musical Comedy Comedy Comedy Animated Drama Drama Source: iDEA DataMine 11/13/07 Paramount/DreamWorks Animated 11/13/07 Warner 11/6/07 Disney 11/20/07 Fox/MGM 11/13/07 Fox www.idealink.org/datamine TOP 20 DVD SELLERS Week Ended November 25, 2007 RANK THIS LAST WEEK WEEK TITLE GENRE VIDEO LABEL WEEKS ON CHART BOX OFFICE (MILLIONS) INDEX 1 2 3 4 5 6 7 Hairspray New Line New 1 New 2 New 14 73 New 45 New New 39 19 61 New New New New New 53 Live Free or Die Hard Shrek the Third Hairspray Ratatouille The Santa Clause 3: The Escape Clause 300 The Holiday Blood Diamond Happy Feet The Notebook The Goonies The Polar Express Knocked Up The Departed Monster House The Devil Wears Prada Wedding Crashers Click The Pursuit of Happyness National Lampoon’s Christmas Vacation Action Animated Musical Animated Family Action Comedy Thriller Animated Romance Adventure Animated Comedy Thriller Animated Comedy Comedy Comedy Drama Comedy Fox Paramount/DreamWorks New Line Disney Disney Warner Sony Pictures Warner Warner New Line Warner Warner Universal Warner Sony Pictures Fox New Line Sony Pictures Sony Pictures Warner 1 2 1 3 1 17 20 1 12 1 1 4 9 12 1 1 1 1 1 4 $134.53 $320.71 $118.82 $205.63 $84.50 $210.59 $63.22 $56.77 $197.28 $81.00 Re-release $173.60 $148.73 $129.40 $73.39 $124.74 $209.20 $137.34 $163.57 Re-release 100.00 97.69 82.01 66.45 64.33 61.75 53.70 43.89 41.03 38.57 34.78 31.47 29.36 29.20 28.69 27.96 26.38 25.65 23.79 20.74 8 9 10 11 Unit volume for the top 20 DVD sellers in the week ended November 25, 2007, was 12 13 14 15 16 17 18 19 20 Up 157.3% from the previous week. Source: Nielsen VideoScan First Alert 30 Home Media Magazine December 2–8, 2007
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