Home Media Magazine - December 16-22, 2007 - (Page 18)

Home A R C H Media RESE RESEARCH Market Research Kelly Burner (kburner@questex.com) To get an early weekly report of our research via fax (by participating in our data-gathering effort), call the Home Media Research department at 714/338-6756. TOP 10 RANK STREET TITLE I N - S TO RE RE N TA L S Week ended December 9, 2007 VIDEO DATE LABEL GENRE 1 2 3 4 5 6 7 8 9 Pirates of the Caribbean: At World’s End Superbad Pirates of the Caribbean: At World’s End The Nanny Diaries Live Free or Die Hard I Now Pronounce You Chuck & Larry Ocean’s Thirteen Waitress Rescue Dawn Hot Rod Shrek the Third 12/4/07 12/4/07 12/4/07 11/6/07 Sony Pictures Disney Genius/Weinstein Universal Comedy Adventure Comedy Action Comedy Comedy Comedy Drama Comedy Source: Blockbuster Inc. 11/20/07 Fox 11/13/07 Warner 11/27/07 Fox 11/20/07 Fox/MGM 11/27/07 Paramount 10 11/13/07 Paramount/DreamWorks Animated ‘Pirates’ Sails in at No. 1 By Thomas K. Arnold he third time did prove the charm for Walt Disney Studios Home Entertainment, as Pirates of the Caribbean: At World’s End turned out the biggest sales performance of the Big Three sequels that stormed the box office this summer. The third installment in the Disney franchise easily topped the Nielsen VideoScan First Alert DVD sales chart its first week in stores, selling more than twice as many copies as SpiderMan 3 and significantly more DVDs than Shrek the Third in their respective first weeks. First Alert data does not include Wal-Mart, which accounts for about 40% of the overall business and tends to skew higher toward kid-friendly titles. T Also turning in a strong first-week sales performance was the Sony Pictures comedy Superbad, which debuted at No. 2 on the sales chart. On Home Media Magazine’s rental chart for the week ended Dec. 9, Superbad came in at No. 1, with estimated rental earnings of $14 million. Pirates debuted at No. 2 with $9.5 million, while the previous week’s top renter, 20th Century Fox Home Entertainment’s Live Free or Die Hard, slipped to No. 3, with $8.4 million. On the high-definition disc front, Pirates and Superbad chalked up a No. 1 and No. 2 finish on the Blu-ray Disc chart, while BBC Video’s Planet Earth: The Complete Series returned to the top spot on the HD DVD chart. TOP 10 RANK STREET TITLE I N DI E RE TA I L E R RE N TA L S Week ended December 9, 2007 VIDEO DATE LABEL GENRE 1 2 3 4 5 6 7 8 9 10 Superbad Pirates of the Caribbean: At World’s End The Santa Clause 3: The Escape Clause Deck the Halls Mr. Bean’s Holiday I Now Pronounce You Chuck & Larry Live Free or Die Hard Hairspray Ocean’s Thirteen Waitress 12/4/07 12/4/07 11/6/07 11/6/07 Sony Pictures Disney Fox Universal Comedy Adventure Family Comedy Comedy Comedy Action Musical Comedy Comedy Source: iDEA DataMine 11/20/07 Disney 11/27/07 Universal 11/20/07 Fox 11/20/07 New Line 11/13/07 Warner 11/27/07 Fox www.idealink.org/datamine TOP 20 DVD SELLERS Week Ended December 9, 2007 RANK THIS LAST WEEK WEEK TITLE GENRE VIDEO LABEL WEEKS ON CHART BOX OFFICE (MILLIONS) INDEX 1 2 3 4 5 6 7 Superbad Sony Pictures New New 2 4 3 1 7 8 New 10 5 New New 12 19 6 62 28 16 21 Pirates of the Caribbean: At World’s End Superbad Shrek the Third Ratatouille Hairspray Live Free or Die Hard Planet Earth: The Complete Series Transformers 24: Season Six Spider-Man 3 The Santa Clause 3: The Escape Clause The Nanny Diaries Battlestar Galactica: Razor Ocean’s Thirteen The Polar Express The Original Christmas Classics Pirates of the Caribbean: The Curse of the Black Pearl It’s a Wonderful Life: 2-Disc Collector’s Set I Now Pronounce You Chuck & Larry National Lampoon’s Christmas Vacation Adventure Comedy Animated Animated Musical Action Documentary Sci-Fi Drama Action Family Comedy Sci-Fi Comedy Animated Animated Adventure Family Comedy Comedy Disney Sony Pictures Paramount/DreamWorks Disney New Line Fox BBC Video Paramount/DreamWorks Fox Sony Pictures Disney Genius/Weinstein Universal Warner Warner Genius/Weinstein Disney Paramount Universal Warner 1 1 4 5 3 3 33 8 1 6 3 1 1 4 6 11 2 2 5 6 $309.40 $121.46 $320.71 $205.63 $118.82 $134.53 Cable $316.48 NTV $336.53 $84.50 $25.90 Cable $117.14 $173.60 NTV $305.40 Re-release $119.69 Re-release 100.00 43.11 8.85 8.24 6.79 6.01 5.87 4.92 4.91 4.36 3.82 3.39 2.59 2.53 2.36 2.18 2.12 1.95 1.84 1.84 8 9 10 11 Unit volume for the top 20 DVD sellers in the week ended December 9, 2007 was 12 13 14 15 16 17 18 19(tie) 19(tie) Up 168.2% from the previous week. Source: Nielsen VideoScan First Alert 18 Home Media Magazine December 16–22, 2007 http://www.idealink.org/datamine

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Home Media Magazine - December 16-22, 2007 Contents News Reviews Pipeline Research Top 20 DVD Sellers Top 20 Rentals and Top 10 Charts Just Announced

Home Media Magazine - December 16-22, 2007

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