Home Media Magazine - November 30 - December 6, 2008 - (Page 26)

Home A R C H Media RESE RESEARCH Market Research Kelly Burner (kburner@questex.com) To get an early weekly report of our research via fax (by participating in our data-gathering effort), call the Home Media Research department at 714/338-6756. TOP 10 RANK STREET TITLE I N - S TO RE RE N TA L S Week ended November 23 , 2008 VIDEO DATE LABEL GENRE 1 2 3 4 5 6 7 8 9 Tropic Thunder Tropic Thunder Hellboy II: The Golden Army Get Smart Kung Fu Panda Wall-E The Sisterhood of the Traveling Pants 2 Journey to the Center of the Earth The Happening This Christmas Indiana Jones and the Kingdom of the … 11/18/08 Paramount/DreamWorks Comedy 11/11/08 Universal 11/4/08 11/9/08 Warner Fantasy Comedy Animated Comedy Adventure Thriller Drama Adventure Source: Blockbuster Inc. Paramount/DreamWorks Animated 11/18/08 Disney 11/18/08 Warner 10/28/08 Warner 10/7/08 Fox 11/11/08 Sony Pictures 10/14/08 Paramount 10 ‘Tropic Thunder’ Takes Rentals by Storm By Thomas K. Arnold small waste-collecting robot captured the hearts of consumers last week much as it did in theaters earlier this year. Walt Disney Studios Home Entertainment’s Wall-E was the top seller and No. 2 renter on the home entertainment charts last week, topping the Nielsen VideoScan First Alert sales chart and scoring a strong second-place finish on the Home Media Magazine rental chart for the week ended Nov. 23. Specific sales chart information for the week’s two other high-profile theatrical new releases, Paramount’s Tropic Thunder and Warner’s The Sisterhood of the Traveling Pants 2, was not available at press time due to the Thanksgiving holiday. (In lieu of the weekly sales chart, we A are instead running an updated list of the yearto-date top DVD sellers.) But on Home Media Magazine’s rental chart, Tropic Thunder, a comedy with $110.5 in domestic box office earnings, debuted at No. 1, with Wall-E not far behind with 83.2% as much rental activity, a strong showing for an animated family title geared toward the sellthrough market. The Sisterhood of the Traveling Pants 2 bowed on the rental chart at No. 6. The previous week’s top renter, Universal Studios’ Hellboy II: The Golden Army, slipped to No. 4, with a 37% drop in rental demand. Kung Fu Panda, from Paramount/DreamWorks, held up better, moving to No. 3 from No. 2 with just a slight 5% dip in rental activity. TOP 10 RANK STREET TITLE I N DI E RE TA I L E R RE N TA L S Week ended November 23, 2008 VIDEO DATE LABEL GENRE 1 2 3 4 5 6 7 8 9 10 Tropic Thunder Wall-E Kung Fu Panda Get Smart Hellboy II: The Golden Army The Sisterhood of the Traveling Pants 2 Indiana Jones and the Kingdom of the … Journey to the Center of the Earth The Happening The Incredible Hulk 11/18/08 Paramount/DreamWorks Comedy 11/18/08 Disney 11/9/08 11/4/08 Warner Animated Comedy Fantasy Comedy Adventure Adventure Thriller Action Source: iDEA DataMine Paramount/DreamWorks Animated 11/11/08 Universal 11/18/08 Warner 10/14/08 Paramount 10/28/08 Warner 10/7/08 Fox 10/21/08 Universal www.idealink.org/datamine TOP 20 SELLERS YTD through November 16, 2008 RANK TITLE STREET DATE GENRE VIDEO LABEL BOX OFFICE (MILLIONS) INDEX* 1 2 3 4 5 6 7 I Am Legend Warner Iron Man I Am Legend Alvin and the Chipmunks Enchanted National Treasure 2: Book of Secrets Indiana Jones and the Kingdom of the Crystal Skull American Gangster Bee Movie Juno Sex and the City: The Movie No Country for Old Men The Game Plan 101 Dalmations: Platinum Edition The Incredible Hulk 27 Dresses Snow Buddies Transformers Kung Fu Panda Sleeping Beauty: 50th Anniversary Platinum Edition The Bucket List 9/30/08 3/18/08 4/1/08 3/18/08 5/20/08 10/14/08 2/19/08 3/11/08 4/15/08 9/23/08 3/11/08 1/22/08 3/4/08 10/21/08 4/29/08 2/5/08 10/16/07 11/9/08 10/7/08 6/10/08 Action Sci-Fi Family Fantasy Adventure Adventure Drama Animated Comedy Comedy Drama Comedy Animated Action Comedy Family Sci-Fi Animated Animated Comedy Paramount Warner Fox Disney Disney Paramount Universal Paramount/DreamWorks Fox Warner Disney/Miramax Disney Disney Universal Fox Disney Paramount/DreamWorks Paramount/DreamWorks Disney Warner $318.31 $256.24 $216.50 $127.81 $219.74 $317.02 $129.77 $126.63 $142.02 $152.65 $73.67 $89.73 Re-release $134.53 $76.73 DTV $316.48 $215.43 Re-release $93.47 100.00 76.81 71.55 69.85 65.80 56.48 50.93 49.76 46.67 45.93 37.37 36.46 35.59 33.51 32.21 31.13 30.39 28.92 28.59 28.01 8 9 10 11 Aggregate disc sales for the YTD through November 16, 2008, were 12 13 14 15 16 17 18 19 20 Down 7.62% from the previous year. *Units sold compared to No. 1 title Source: Nielsen VideoScan First Alert 26 Home Media Magazine November 30–December 6, 2008 http://www.idealink.org/datamine

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Home Media Magazine - November 30 - December 6, 2008 Contents News Reviews Pipeline Research Top 20 DVD Sellers Top 20 Rentals and Top 10 Charts Just Announced

Home Media Magazine - November 30 - December 6, 2008

Home Media Magazine - November 30 - December 6, 2008 - Home Media Magazine - November 30 - December 6, 2008 (Page Cover1) Home Media Magazine - November 30 - December 6, 2008 - Home Media Magazine - November 30 - December 6, 2008 (Page Cover2) Home Media Magazine - November 30 - December 6, 2008 - Home Media Magazine - November 30 - December 6, 2008 (Page 1) Home Media Magazine - November 30 - December 6, 2008 - Home Media Magazine - November 30 - December 6, 2008 (Page 2) Home Media Magazine - November 30 - December 6, 2008 - Home Media Magazine - November 30 - December 6, 2008 (Page 3) Home Media Magazine - November 30 - December 6, 2008 - Home Media Magazine - November 30 - December 6, 2008 (Page 4) Home Media Magazine - November 30 - December 6, 2008 - Home Media Magazine - November 30 - December 6, 2008 (Page 5) Home Media Magazine - November 30 - December 6, 2008 - Home Media Magazine - November 30 - December 6, 2008 (Page 6) Home Media Magazine - November 30 - December 6, 2008 - Contents (Page 7) Home Media Magazine - November 30 - December 6, 2008 - News (Page 8) Home Media Magazine - November 30 - December 6, 2008 - News (Page 9) Home Media Magazine - November 30 - December 6, 2008 - News (Page 10) Home Media Magazine - November 30 - December 6, 2008 - News (Page 11) Home Media Magazine - November 30 - December 6, 2008 - News (Page 12) Home Media Magazine - November 30 - December 6, 2008 - News (Page 13) Home Media Magazine - November 30 - December 6, 2008 - News (Page 14) Home Media Magazine - November 30 - December 6, 2008 - News (Page 15) Home Media Magazine - November 30 - December 6, 2008 - Reviews (Page 16) Home Media Magazine - November 30 - December 6, 2008 - Reviews (Page 17) Home Media Magazine - November 30 - December 6, 2008 - Reviews (Page 18) Home Media Magazine - November 30 - December 6, 2008 - Reviews (Page 19) Home Media Magazine - November 30 - December 6, 2008 - Reviews (Page 20) Home Media Magazine - November 30 - December 6, 2008 - Reviews (Page 21) Home Media Magazine - November 30 - December 6, 2008 - Pipeline (Page 22) Home Media Magazine - November 30 - December 6, 2008 - Pipeline (Page 23) Home Media Magazine - November 30 - December 6, 2008 - Pipeline (Page 24) Home Media Magazine - November 30 - December 6, 2008 - Pipeline (Page 25) Home Media Magazine - November 30 - December 6, 2008 - Top 20 DVD Sellers (Page 26) Home Media Magazine - November 30 - December 6, 2008 - Top 20 DVD Sellers (Page 27) Home Media Magazine - November 30 - December 6, 2008 - Top 20 Rentals and Top 10 Charts (Page 28) Home Media Magazine - November 30 - December 6, 2008 - Top 20 Rentals and Top 10 Charts (Page 29) Home Media Magazine - November 30 - December 6, 2008 - Just Announced (Page 30) Home Media Magazine - November 30 - December 6, 2008 - Just Announced (Page 31) Home Media Magazine - November 30 - December 6, 2008 - Just Announced (Page 32) Home Media Magazine - November 30 - December 6, 2008 - Just Announced (Page Cover3) Home Media Magazine - November 30 - December 6, 2008 - Just Announced (Page Cover4) 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