Home Media Magazine - February 16-22, 2009 - (Page 21) Home A R C H Media RESE RESEARCH RANK THIS LAST WEEK WEEK Market Research Kelly Burner (kburner@questex.com) To get an early weekly report of our research via fax (by participating in our data-gathering effort), call the Home Media Research department at 714/338-6756. TOP 20 RENTALS Week Ended February 8, 2009 TITLE STREET DATE VIDEO LABEL GENRE DAYS IN RELEASE Home A R C H Media RESE INDEX* BOX OFFICE (MILLIONS) 1 2 3 4 Madagascar: Escape 2 Africa 1 New New 2 New New 3 5 6 4 7 8 10 9 12 11 14 13 16 17 Lakeview Terrace Madagascar: Escape 2 Africa The Secret Life of Bees Max Payne Zack and Miri Make a Porno Nick & Norah’s Infinite Playlist Pride and Glory Fireproof Vicky Cristina Barcelona My Best Friend’s Girl Saw V Pineapple Express Righteous Kill Mirrors RockNRolla The Express Igor Bangkok Dangerous The Rocker Babylon A.D. 1/27/09 2/6/09 2/3/09 1/20/09 2/3/09 2/3/09 1/27/09 1/27/09 1/27/09 1/13/09 1/20/09 1/6/09 1/6/09 1/13/09 1/27/09 1/20/09 1/20/09 1/6/09 1/27/09 1/6/09 Sony Pictures Paramount/DW Fox Fox Genius/Weinstein Sony Pictures Warner Sony Pictures Genius/Weinstein Lionsgate Lionsgate Sony Pictures Anchor Bay Fox Warner Universal Fox/MGM Lionsgate Fox Fox Thriller Animated Drama Action Comedy Comedy Drama Drama Comedy Comedy Horror Comedy Thriller Horror Action Drama Animated Thriller Comedy Action 12 2 5 19 5 5 12 12 12 26 19 33 33 26 12 19 19 33 12 33 $39.26 $179.63 $37.73 $40.69 $31.46 $31.49 $15.74 $33.46 $23.17 $19.22 $56.75 $87.34 $40.08 $30.69 $5.70 $9.79 $19.53 $15.30 $6.41 $22.53 100.00 91.77 79.57 74.92 70.48 65.46 62.56 51.02 48.82 47.96 46.16 42.73 39.21 37.73 35.25 35.06 33.05 32.29 32.27 28.93 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 ‘Madagascar’ Moves to No.1 By Thomas K. Arnold he DreamWorks sequel Madagascar: Escape 2 Africa easily captured the top spot on the national home video sales chart the week ended Feb. 8, and according to distributor Paramount, more than half the sales came from premium-priced product such as the “Move It! Move It!” two-pack and the Blu-ray Disc version. The title, a Friday release that topped the chart with just two days of sales, sold more copies than any other home video release so far this year. Walt Disney Studios’ Space Buddies, the latest direct-to-video entry in the “Air Bud” franchise, debuted at No. 2 on the Nielsen VideoScan First Alert sales chart, moving about half as many units as Madagascar. On Home Media Magazine’s video rental chart for the week, high pur- T chase demand kept Madagascar from the top spot, with Sony Pictures’ Lakeview Terrace remaining No. 1 for the second consecutive week. Madagascar made a respectable showing in rental stores nonetheless, debuting as the week’s No. 2 renter and generating approximately 92% the rental activity as Lakeview Terrace. The 20th Century Fox drama The Secret Life of Bees debuted at No. 3 on both charts, with Zack and Miri Make a Porno, the latest from The Weinstein Co. and distributor Genius Products, bowing at No. 4 on the sales chart and No. 5 on the rental chart. Madagascar, which grossed $179.6 million in theaters, also topped the Nielsen VideoScan Blu-ray Disc sales chart its first week in stores, with Zack and Miri finishing at No. 2 with 64% as many copies sold. *Units rented compared to No. 1 title Source: Home Media Research The Secret Life of Bees Fox Consumers spent $165.67 million on rentals the week ended February 8, 2009 Down 20.81% from the previous year. TOP 20 SELLERS RANK THIS LAST WEEK WEEK TITLE STREET DATE VIDEO LABEL Week Ended February 8, 2009 WEEKS ON CHART BOX OFFICE (MILLIONS) BLU-RAY SHARE % GENRE INDEX* 1 2 3 4 5 6 7 (tie) 7 (tie) 9 10 11 12 13 14 15 16 17 18 19 20 New New New New New 1 3 2 New 8 6 7 10 13 5 17 12 21 14 4 Madagascar: Escape 2 Africa Space Buddies The Secret Life of Bees Zack and Miri Make a Porno Nick & Norah’s Infinite Playlist Lakeview Terrace Fireproof Open Season 2 The Dark Knight Max Payne Saw V Pineapple Express Wall-E Pride and Glory The Family That Preys Eagle Eye Step Brothers Mamma Mia! Hulk vs. 2/6/09 2/3/09 2/3/09 2/3/09 2/3/09 1/27/09 1/27/09 1/27/09 12/9/08 1/20/09 1/20/09 1/6/09 11/18/08 1/27/09 1/13/09 12/27/08 12/2/08 12/16/08 1/27/09 Paramount/DreamWorks Disney Fox Genius/Weinstein Sony Pictures Sony Pictures Sony Pictures Sony Pictures Disney Warner Fox Lionsgate Sony Pictures Disney Warner Lionsgate Paramount/DreamWorks Sony Pictures Universal Lionsgate Animated Family Drama Comedy Comedy Thriller Drama Animated Animated Action Action Horror Comedy Animated Drama Comedy Thriller Comedy Musical Animated 1 1 1 1 1 2 2 2 1 9 3 3 5 12 2 4 7 10 8 2 $179.63 DTV $37.73 $31.46 $31.49 $39.26 $33.46 DTV Re-release $532.87 $40.69 $56.75 $87.34 $223.81 $15.74 $37.11 $101.44 $100.47 $144.13 DTV 9% 3% 3% 11% 8% 9% 4% 25% 12% 7% 13% 13% 14% 25% 10% 9% 13% 100.00 46.62 30.49 29.28 17.20 11.29 10.20 10.20 9.81 9.12 8.41 7.38 7.05 5.81 5.51 5.29 5.21 5.03 4.94 4.85 Space Buddies Disney Oliver and Company: 20th Anniversary Edition 2/3/09 Unit volume for the top 20 sellers in the week ended February 8, 2009, was Up 6% from the previous year. *Units sold compared to No. 1 title Source: Nielsen VideoScan First Alert February 16–22, 2009 Home Media Magazine 21
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